Watch Bill of Guild Mortgage explain how he is helping builders beat the affordability crisis with his unique financing stacks. Learn about a brand new product called "Estately," which reduces monthly payments dramatically and helps create buyers from prospects who felt left behind by this real estate market.

Plus, learn how to "stack" either permanent forward commitments or floating "Lock and Sells", and also how 7 and 10 Year ARMs have come stampeding back into the market, or, as the wordsmith Roland likes to call them, 7 or 10 Year fixed-rate mortgages!

Understand how New Home Salespeople and their lenders need to provide certainty and advertise an actual interest rate that will drive traffic back to our models (just like the nationals), and then be prepared to personalize a financing solution for each prospect.

Reach Roland Nairnset at 561-236-2400 and Roland@newhomesalesplus.com, and Bill Rodriguez at 303 - 877- 6323 and bill.rodriguez@guildmortgage.net;

• (00:00:05) - Welcome and Introduction to Bill
• (00:00:37) - Bill's Journey into Mortgage Industry
• (00:03:48) - Current State of the Economy and Interest Rates
• (00:06:02) - Return of ARMs and Creative Financing Tools
• (00:07:40) - Explaining ARMs as 'Fixed' Rate Alternatives
• (00:08:56) - Government ARMs and Rate Buydown Math
• (00:13:06) - Payment vs Price: Why Certainty Wins Buyers
• (00:16:38) - Stacking ARMs Inside Forward Commitments
• (00:20:32) - Lock and Sell Program Explained
• (00:24:56) - Introducing Estately: A New Land Lease Model
• (00:26:57) - How Estately Mechanics Work
• (00:28:36) - Payment Savings Examples with Estately
• (00:33:06) - Builder Benefits and Title Cost Savings
• (00:34:41) - Buyer Equity and Lease Terms Explained
• (00:37:48) - Long-Term Value and Market Appreciation
• (00:38:48) - Who Estately Helps Most and On-Your-Lot Considerations
• (00:44:48) - Final Thoughts: Creating Mutual Benefit
• (00:46:22) - Contact Info and Recruiting Opportunities
• (00:48:28) - Closing Remarks

Let Cassie's journey from server to sales leader of a top 100 builder inspire you.

Learn how Cassie uses her background in sports to help develop championship-winning salespeople and teams, even coaching the National Sales Rookie of the Year, this year.

Also, admire how Cassie has made learning fun, making games out of the activities that lead to sales, plus creating visual tools and games to make goals so attainable.

• (00:00:02) - Welcome and Cassie's Bio
• (00:01:46) - How They Met at the Tropical Retreat
• (00:02:34) - Cassie's Background: Restaurants to Real Estate
• (00:04:26) - Restaurant Roots Across the Chesapeake Team
• (00:07:52) - Vision for Team Development and Fun Leadership
• (00:09:14) - The SALT Race: Gamifying Sales Activities
• (00:10:09) - Realtor Outreach and Building Habits
• (00:12:47) - Mining the Database for Aged Leads
• (00:14:58) - Rewards, Trophies, and Team Competition
• (00:17:10) - Results and Long-Term Realtor Relationships
• (00:19:40) - 2026 Updates: Video Messages and Personal Touch
• (00:21:43) - Social Media Strategy and Agent Branding
• (00:23:38) - Trusted Advisors and Guiding Buyers Through Fear
• (00:24:49) - Building the Sales Goal House Visual
• (00:27:16) - Team Reaction and Lego House Spinoff
• (00:29:57) - Fair Competition Across Different Division Sizes
• (00:31:07) - Celebrating Goals and the Google Getter Award
• (00:33:38) - Evaluation, Video Shoots, and Using Rilla
• (00:35:54) - Accountability Agreements and Culture Fit
• (00:38:07) - Model Home Standards and Storefront Pride
• (00:40:06) - Training Mindset and Coachability in Interviews
• (00:41:50) - Recruiting Philosophy: Hiring Potential vs Experience
• (00:43:12) - Sam Barkin's Rookie of the Year Story
• (00:46:56) - The Recruiting Questionnaire Filter
• (00:49:08) - Interview Process: Disc Analysis and Third-Party Review
• (00:53:02) - Letting Go and Finding the Right Team Fit
• (00:54:41) - Moneyball Mindset and Rolling Out Change Gradually
• (00:56:51) - Staying Positive and Closing Thoughts

Meet new home marketing legend nd managing partner of Do You Convert, as we discuss marketing, sales, and leadership. Kevin is also the author of the popular book Presale Without Fail, and currently works with more than one hundred builders across the USA. Watch as we discuss how builders can navigate today's challenging market, why so many companies are chasing the wrong solutions, and what truly separates the organizations that continue to thrive from those that struggle. Watch, listen, and learn from one of the Zen masters of marketing for home builders.

• (00:00:08) - Kevin Oakley on Axia
• (00:00:22) - A Lesson from Your Bio
• (00:00:49) - Kevin Oakley on The Meaning of Life
• (00:03:02) - The Case for Contrarian Thinking
• (00:09:20) - The Real Cost of Cross-Promotion
• (00:14:42) - The Case for Competitive Minds
• (00:19:19) - Real Estate Experts: Back to the Basics
• (00:21:34) - Reinventing the Sales Process
• (00:25:35) - Talking to the Salespeople
• (00:26:16) - In the Elevator With Steve Jobs
• (00:28:03) - Building a Connected Sales Team
• (00:34:32) - How to Train and Develop an Online Sales Counselor
• (00:37:26) - Are You Scared That Your Home Won't Sell?
• (00:42:18) - The Most Important Use of AI-based Tools
• (00:47:52) - Americans Trust AI Less Than They Should
• (00:50:39) - How We Work With Builders on Digital Platforms
• (00:52:24) - The Online Sales and Marketing Summit
• (00:55:11) - What's the craziest assumption or surprise that you've uncovered in