Meet new home marketing legend nd managing partner of Do You Convert, as we discuss marketing, sales, and leadership. Kevin is also the author of the popular book Presale Without Fail, and currently works with more than one hundred builders across the USA. Watch as we discuss how builders can navigate today's challenging market, why so many companies are chasing the wrong solutions, and what truly separates the organizations that continue to thrive from those that struggle. Watch, listen, and learn from one of the Zen masters of marketing for home builders.

• (00:00:08) - Kevin Oakley on Axia
• (00:00:22) - A Lesson from Your Bio
• (00:00:49) - Kevin Oakley on The Meaning of Life
• (00:03:02) - The Case for Contrarian Thinking
• (00:09:20) - The Real Cost of Cross-Promotion
• (00:14:42) - The Case for Competitive Minds
• (00:19:19) - Real Estate Experts: Back to the Basics
• (00:21:34) - Reinventing the Sales Process
• (00:25:35) - Talking to the Salespeople
• (00:26:16) - In the Elevator With Steve Jobs
• (00:28:03) - Building a Connected Sales Team
• (00:34:32) - How to Train and Develop an Online Sales Counselor
• (00:37:26) - Are You Scared That Your Home Won't Sell?
• (00:42:18) - The Most Important Use of AI-based Tools
• (00:47:52) - Americans Trust AI Less Than They Should
• (00:50:39) - How We Work With Builders on Digital Platforms
• (00:52:24) - The Online Sales and Marketing Summit
• (00:55:11) - What's the craziest assumption or surprise that you've uncovered in