Watch Bill of Guild Mortgage explain how he is helping builders beat the affordability crisis with his unique financing stacks. Learn about a brand new product called "Estately," which reduces monthly payments dramatically and helps create buyers from prospects who felt left behind by this real estate market.

Plus, learn how to "stack" either permanent forward commitments or floating "Lock and Sells", and also how 7 and 10 Year ARMs have come stampeding back into the market, or, as the wordsmith Roland likes to call them, 7 or 10 Year fixed-rate mortgages!

Understand how New Home Salespeople and their lenders need to provide certainty and advertise an actual interest rate that will drive traffic back to our models (just like the nationals), and then be prepared to personalize a financing solution for each prospect.

Reach Roland Nairnset at 561-236-2400 and Roland@newhomesalesplus.com, and Bill Rodriguez at 303 - 877- 6323 and bill.rodriguez@guildmortgage.net;

• (00:00:05) - Welcome and Introduction to Bill
• (00:00:37) - Bill's Journey into Mortgage Industry
• (00:03:48) - Current State of the Economy and Interest Rates
• (00:06:02) - Return of ARMs and Creative Financing Tools
• (00:07:40) - Explaining ARMs as 'Fixed' Rate Alternatives
• (00:08:56) - Government ARMs and Rate Buydown Math
• (00:13:06) - Payment vs Price: Why Certainty Wins Buyers
• (00:16:38) - Stacking ARMs Inside Forward Commitments
• (00:20:32) - Lock and Sell Program Explained
• (00:24:56) - Introducing Estately: A New Land Lease Model
• (00:26:57) - How Estately Mechanics Work
• (00:28:36) - Payment Savings Examples with Estately
• (00:33:06) - Builder Benefits and Title Cost Savings
• (00:34:41) - Buyer Equity and Lease Terms Explained
• (00:37:48) - Long-Term Value and Market Appreciation
• (00:38:48) - Who Estately Helps Most and On-Your-Lot Considerations
• (00:44:48) - Final Thoughts: Creating Mutual Benefit
• (00:46:22) - Contact Info and Recruiting Opportunities
• (00:48:28) - Closing Remarks