Your high-ticket and low-ticket offers need completely different marketing strategies, but most entrepreneurs are treating them exactly the same.

As the founder of a seven-figure design agency, I've mastered the art of marketing both premium services like our $15,000 Rebrand Experience and more accessible offers like our $2,000 Sales Studio.

The key difference? High-ticket buyers make decisions based on trust in you as the expert, alignment with your values, and confidence in the experience, while low-ticket buyers focus on clarity, immediacy, and ease of entry.

Your content strategy needs to reflect these fundamental differences. For high-ticket offers, focus on slow burning storytelling that showcases your thought leadership, behind-the-scenes processes, and personal brand. For low-ticket offers, create content that emphasizes intrigue, impulse, and bold transformation language that gets straight to the point.

In this episode, I break down exactly how to position your personal brand to sell both types of offers successfully. You'll learn how to create sales pages that convert for different price points, develop visual strategies that align with each offer's positioning, and build a multidimensional brand that attracts both premium clients and volume buyers.

In today's episode, we're chatting about:

• Why high-ticket buyers need different content than low-ticket buyers

• How to structure sales pages for different price points

• The visual strategy that works for premium versus accessible offers

• Why your personal brand needs to be multidimensional

• How to identify if your marketing is misaligned with your offer

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Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience