If you've been feeling like the marketing world is moving at lightning speed, you're not alone. So much has changed since I first launched my rebrand experience. Back then, it was all about helping people get their branding and visuals up to speed. But now? The game has totally shifted, and I'm excited to share what's actually working in today's market PLUS: a new offer!

Just having a pretty website or some new photos isn't enough anymore. Trust me, I've seen so many clients come in thinking a visual refresh would solve everything, but the real magic happens when you pair those visuals with a solid marketing strategy. My clients have gotten incredible results, not just by looking the part, but by really owning their message and showing up differently.

One thing I've noticed is that success comes down to 3 big things: how people see you, the influence you have, and the demand you create. I break down what each of those actually means, and why they matter so much if you want to stand out (and sell out) in your niche. Plus, I'm also super excited to introduce my newest offer, the Industry's Choice!

The Industry's Choice is a 90-day marketing reinvention for entrepreneurs who are ready to shake things up and finally see their brand work for them. I walk you through exactly what's included, from nailing your new positioning and content strategy to building a website that actually converts. My goal is to make sure you walk away with the clarity and confidence to show up as the only option in your space.

So if you're thinking about your own marketing goals for the year ahead, this episode is for you. I want you to feel inspired to look at what's working, what's not, and how you can reinvent your approach. Enrollment for the Industry's Choice opens soon, and I'd love to help you make your brand the one everyone's talking about. Let's do this together!

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice

Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Heading into the New Year, it's time to approach your marketing with a fresh set of eyes. And that doesn't have to mean falling for trends that are all hype with no real returns! Today, I'm walking through the marketing trends that are actually worth your time to take into 2026.

Marketing strategies are practically plagued with hype. So what actually works and what should you spend less energy on in the coming year. Here are some trends that I think are more hyped than they're worth:

#1: Posting more often

Quantity can only get you so far. If you're spending more energy churning out more content instead of deciding how you want to be intention to show up in a way that inspires people to actively support you, it's not energy well spent.

#2: Finding better hooks

Hooks are tools, not strategies. Don't get me wrong, I love a good hook! But the content has to be meaningful throughout the piece for the hook to mean anything.

#3: Trending formats

Hopping onto trends online might make for a random viral moment here and there. But it doesn't differentiate your brand from the rest. Finding ways to incorporate a signature style, no matter what kind of content you do, is more important than trend chasing.

#4: AI content strategists

I've had enough with people telling Chatgpt to create a content plan for them. You need to create a foundational piece of content and then use AI as a content evaluator, not a strategist.

#5: Being on all platforms

Being on multiple platforms is a good idea if you have a plan, but simply deciding to be active on every platform to increase your chances will likely just end in fragmentation.

So what are the alternative? You'll have to tune into the episode for the full scoop, but here are the top marketing trends I see coming in 2026:

#1: Founder focused marketing

#2: Becoming the celebrity of your niche

#3: Micro community marketing

#4: The basic breakthrough

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice

Content creation is now a non-negotiable marketing skill that every CEO needs to adapt to. So how do you actually grow your audience without feeling like you're cosplaying an influencer instead of being a business owner?

We have to start seeing marketing and content creation as 50% of the business. It's literally the main way that most CEOs are growing their businesses these days.

So there are 3 main types of posts that I want to expand on today:

• Big viral moments (brand awareness and brand reach)
• Mini viral moments (reaching adjacent communities)
• Micro-viral moments (deepening current communities)

Half the time, when we think of content that is growth oriented, we're trying to hit all three areas. We want it to go mega viral, reach relevant adjacent communities, and deepen our current community all at the same time. This thing is, that's just not how things typically work.

So many people are still looking at content on a binary scale. Like, you're either a content creator or a business owner. But backing yourself into a corner where you're only identifying with one archetype actually does have it's cons.  Whether you're a creator, an influencer, an online business owner, or a thought leader, their are pros and cons to each approach.

What is the archetype that we wanna co-create in order for you to actually work towards growing your audience in 2026? Personally, I've found the "founder archetype" to be a really beneficial framework to create a nice balance. I'm giving you the framework to take all of the pros from the previous archetypes and filter out the cons as a founder.

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Increase your authority, attract elevated leads, and drive more sales with a 90-day marketing reinvention designed to change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice

Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer