Okay, so last week I talked about marketing to your client's problems and how that requires a unique POV. But I kept coming back to the vulnerability piece because I feel like it deserves its own conversation.

Here's the thing:"just be vulnerable" has never really worked for me. And I don't think it works for a lot of us, especially if you're a service provider whose story doesn't obviously connect to your niche. Especially if you're an immigrant or a Women of Color who has spent years showing the cleaned-up, polished version because you thought the messy parts were a disadvantage.

That was me. For a long time, I was tapping into an alter ego to feel safe in entrepreneurship. It helped me cross 7 figures, But it wasn't the full picture.

In this episode I'm sharing the actual framework I personally use and share with my private coaching clients.

What We Get Into:

• The reason vulnerability feels cringe or performative (it's not you, it's the framework you're using).
• Circumstance / Identity — You've been where they are. Maybe not exactly, but close enough that they trust you get it more than anyone else would.
• Feeling — Even if they haven't lived your experience, they've felt what you felt. Loneliness, people-pleasing, boxing yourself in, not wanting to do the thing you were supposed to do.
• Aspiration — You want what they want. You know what it actually costs. Not the highlight reel version — the real cost.

You don't have to share everything. You don't have to be vulnerable 24/7. And if you can't find the through line right now, don't force it. But most of the time, the block isn't that the through line doesn't exist, it's your thoughts about whether you're allowed to use it.

CONNECT:

Connect with me on Instagram to see how I apply what I talk about on the episodes.

Get more marketing insights from me beyond the episodes.

BEYOND THE EPISODE:

Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more.

Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today!

Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more.

Get support with all of your design needs for your next campaign with Sales Studio. Get started.

If you've been posting consistently but still hearing crickets when it comes to selling your services, this episode is for you.

Whether you're brand new to Instagram, relaunching an offer to a cold audience, or trying to wake up a stagnant account, the way most service providers are selling on Instagram is no longer working. The algorithm has changed, AI-generated content is the new normal, and your audience can smell a generic post from a mile away. A few strategic shifts can completely change how people pay attention to, and buy from, you.

Stop selling your title, your deliverables, and your objections. Start talking about the specific problem your specific person is facing in a way that's vulnerable and specific. The harder you niche your language, the less content you'll need to create.

In today's episode, we're chatting about:

• Why a disengaged audience is actually worse than a small one
• How Instagram has evolved into a search engine and interest-based platform
• The 3 things you must do to sell through content: vulnerability, creative specificity, and a real point of view
• Why handling objections in your feed posts is a waste of time
• How to build a simple sales funnel that converts: DMs, lead magnets, email list, and a full sales page

CONNECT:

Connect with me on Instagram to see how I apply what I talk about on the episodes.

Get more marketing insights from me beyond the episodes.

BEYOND THE EPISODE:

Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more.

Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today!

Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more.

Get support with all of your design needs for your next campaign with Sales Studio. Get started.

Fail at one thing… and suddenly everything feels shaky. Your confidence, your ideas, your momentum.

But what if the problem isn't failure—
it's how much weight you're putting on one idea?

In this episode, I'm walking you through the mindset shift that changed how I operate as a founder: learning how to expand instead of shut down when something doesn't work.

I share how I went from taking days (or weeks) to bounce back… to moving almost instantly by creating more opportunities, more angles, and more ideas—without abandoning strategy or starting over.

Here's what I cover:

• Why failure feels so heavy when you subconsciously believe that was your best idea
• What's actually happening when you shut down after something doesn't work (and how it kills your momentum)
• The difference between a finite mindset vs. an infinite ideas mindset in business
• What "fail at one thing, add three more" actually looks like in practice (without creating chaos)

If you've been stuck trying to make one idea work, questioning yourself after something doesn't land, or feeling like you need to "figure it out" before you move again, this episode will help you loosen your grip, expand your thinking, and start creating from a place of power again.

Connect with me on Instagram to see how I apply what I talk about on the episodes.

Get more marketing insights from me beyond the episodes.

BEYOND THE EPISODE:

Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more.

Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today!

Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more.

Get support with all of your design needs for your next campaign with Sales Studio. Get started.