Let’s be real—I used to ignore my email list like it was an old Tamagotchi I forgot to feed. But once I realized how much actual power it has to reach people directly (no algorithm middleman)? Total game-changer.

In this episode, I sat down with the brilliant and badass Blaire Brown of Visionary Advantages to talk all things email marketing—specifically why “Direct to Inbox” is where it’s at in 2025.

We get into:

• Why relying solely on social media is basically gambling with your visibility
• How email marketing cuts through the noise and builds real relationships
• What a welcome/nurture sequence actually is—and why you need one like... yesterday
• The magic of conversational, authentic email content (a.k.a. not sounding like a marketing robot)
• Tips to revive your stale email list without sending a “Hey stranger…” (cringe)
• How unsubscribes are not a personal attack—they’re actually good for business
• Blaire’s fave email platform (spoiler: FloDesk lovers, unite!)

Plus, we nerd out a little on strategy, share our email list screw-ups (because who hasn’t ghosted their list once or twice?), and wrap up with Blaire’s current tech stack.

Links & Resources:

• Blaire’s Website: visionaryadvantages.com
• Instagram: https://www.instagram.com/heyitsblairebrown/
• LinkedIn: https://www.linkedin.com/company/visionary-advantages/

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