• Mastering LinkedIn Growth: AI Tools, Videos, and Building Credibility
    2025/08/13

    Ever feel like your LinkedIn profile is just collecting digital dust? You're not alone! In this episode, I chat with Al Kushner, bestselling author and LinkedIn growth strategist, about transforming your professional presence on the platform.

    Optimizing Your Profile for Impact
    • Why your profile is your digital first impression
    • Key elements that make profiles stand out
    • The often-overlooked power of recommendations

    Content Creation Strategies
    • Why video is a game-changer on LinkedIn
    • The ideal length for maximum engagement
    • How AI can supercharge your content game

    Common LinkedIn Pitfalls
    • Treating LinkedIn like other social platforms
    • The "post and ghost" trap
    • Neglecting to update your profile regularly

    AI's Role in LinkedIn's Future
    • How AI is reshaping content creation
    • Potential new features on the horizon
    • Balancing AI assistance with authentic engagement

    Whether you're a seasoned professional or just starting out, Al's insights will help you make the most of LinkedIn's potential. From crafting compelling content to building meaningful connections, discover how to stand out in the digital professional landscape.

    "You don't get a second chance to make a first impression." - Al Kushner

    Ready to revamp your LinkedIn strategy? Tune in to learn how to transform your profile from a static resume to a dynamic networking powerhouse!

    Al's Book: https://amzn.to/4lsCVCT

    続きを読む 一部表示
    21 分
  • Charging What You’re Worth: Robin Waite on Pricing, Packages, and Business Mindset
    2025/08/06

    Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Robin Waite, founder of Fearless Business, renowned business coach, and the bestselling author behind titles like "Online Business Startup" and "Take Your Shot." Together, they dive into the ever-evolving world of freelancing and entrepreneurship, focusing on how to truly understand your value, price your services ethically (and profitably!), and move beyond the trap of hourly rates and relentless social media grinding.

    Robin shares his insightful journey from running a marketing agency to building a successful coaching practice by challenging conventional marketing wisdom. Instead of hustling for attention online, Robin advocates for building intentional partnerships, offering real value, and focusing on results-driven packaging for your services. You'll hear practical tips on rethinking your pricing strategy, growing your business sustainably, and, above all, taking fearless action—even when doubt creeps in.

    Whether you’re a freelancer, coach, or agency owner, this episode is packed with advice on how to double your income, find better clients, and create a business (and life) that works for you. Grab your coffee and get ready to elevate your approach to business growth—without the burnout!

    3 Fun Facts:
    1. Robin Waite, despite being British, prefers coffee over tea and surfs—he joked he'd fit right in in California.
    2. After appearing as a guest on Ali Abdaal’s podcast (with 6 million subscribers), Robin received 3,000 leads and shipped 700-800 copies of his book globally in just six weeks.
    3. Robin once switched off social media entirely for his business, focusing instead on building strategic partnerships and appearing on other people’s platforms.

    Key Themes:
    1. Ethical pricing and getting paid true value
    2. Moving away from hourly rates for services
    3. Building partnerships instead of social media grind
    4. Focusing on delivering results, not hours
    5. Power of intentional relationship building for growth
    6. Packaging services for greater efficiency and income
    7. Taking fearless action and pursuing big goals


    Get your signed copy here: www.fearless.biz\tys

    続きを読む 一部表示
    40 分
  • The Future of Marketing: Leveraging AI Search Tools for Brand Success
    2025/07/30

    Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Michael Buckbee, co-founder of Noa Toa, to dive deep into the rapidly evolving world of AI-driven search and what it means for marketers and brands alike. Together, they explore how AI tools like ChatGPT, Perplexity, Claude, and Google Gemini are set to reshape search marketing, why traditional SEO isn’t dead—but is quickly changing—and what marketers must do to prepare for this new era.

    Michael shares his expertise as both a technologist and a marketer, revealing not just how AI is transforming search results and search user behavior, but also what practical steps brands can take right now to protect and enhance their online reputation. From addressing the realities of AI “hallucinations” to rethinking content strategy for maximum ROI, this episode packs actionable advice for anyone looking to get ahead in digital marketing.

    Whether you're curious about the interplay between PR, SEO, and AI, questioning the role of brand reputation in AI search, or just want to know how to ensure your content is visible in a fractured, AI-integrated landscape, you'll find tons of insight here.

    Stick around to hear Michael’s tips on how to audit your keyword strategy, make friends with your PR team, and why empathy—and actual human voices—will continue to matter even as AI becomes ubiquitous. Plus, learn about free tools and tactical tips to make sure your brand isn’t left behind as search marketing enters a whole new era.

    Three Fun Facts:
    1. Michael Buckbee drinks an entire pot of coffee a day—he claims his "large mug" makes it only 2 or 3 cups!
    2. OpenAI's ChatGPT is now considered by some companies as their "most popular and least well-trained representative."
    3. Amazon’s new AI-powered shopping assistant "Rufus" is actually powered by the Claude LLM model, letting users ask much more specific, conversational questions while searching for products.

    Key Themes:
    1. AI search vs. traditional search engines
    2. Changing strategies for SEO and marketing
    3. Impact of AI on brand reputation
    4. Preparing websites for AI indexing
    5. Evolving content marketing strategies
    6. Importance of empathy and human voice
    7. Future opportunities and challenges with AI


    続きを読む 一部表示
    31 分
  • Why Most Marketers Don’t Trust Their Data and How to Fix It
    2025/06/25

    In this episode of 'Digital Coffee Marketing Brew,' host Brett Deister sits down with Zeke Camusio, a seasoned entrepreneur and founder of Data Speaks, an AI-powered analytics platform. They discuss the importance of data-driven decision-making in advertising, challenges in marketing attribution, and the impact of third-party cookie deprecation. Zeke also shares detailed insights into different attribution methods, including media mix modeling and incrementality experiments, and how AI can enhance marketing analytics. The episode concludes with practical advice for small businesses and a look at the future of data privacy in marketing.

    3 Fun Facts:
    1. Zeke Camusio drinks both coffee and tea—coffee in the morning and tea at night—but prefers strong Italian espresso, especially Lavazza!
    2. A whopping 61% of conversions are shared by more than one advertising platform, making attribution really tricky.
    3. Before the internet, marketers still ran ad experiments using incrementality testing and media mix modeling—old-school marketing science!

    Key Themes:
    1. Challenges with marketing attribution accuracy
    2. Importance of data-driven decision making
    3. Reliability issues in platform-provided metrics
    4. The impact of third-party cookie deprecation
    5. Benefits and limitations of AI in attribution
    6. Cost-effective attribution strategies for small businesses
    7. Evolving privacy regulations’ influence on marketing

    続きを読む 一部表示
    29 分
  • From Sierra Leone to AI: Modern Crisis Communication Tactics
    2025/06/18

    In this episode of Digital Coffee Marketing Brew, host Brett Deister interviews Angela Bettencourt, a global communication professional with over 20 years of experience. Angela shares her insights on how businesses should prepare for and handle PR crises, the importance of adapting messaging for diverse markets, and the role of storytelling in rebuilding public trust. She recounts her experiences, including organizing Sierra Leone's first-ever renewable energy conference, and discusses the impact of AI on global communications and crisis management. Tune in to learn practical tips on leveraging technology, embracing strategic communication, and maintaining organizational values during challenging times.

    3 Fun Facts:
    1. Angela Betancourt is a scuba diving enthusiast—her LinkedIn banner is a scuba diving photo!
    2. During a major conference in Sierra Leone, Angela and her team had to invite 149 Paramount Chiefs by texting each one individually on a flip phone because most didn’t have internet access.
    3. Angela brews very strong coffee at home with a percolator and prefers trying unique, local coffee shops when traveling.

    Key Themes:
    1. Crisis communication planning and response
    2. Adapting messaging for diverse global audiences
    3. Leveraging technology and AI for research
    4. Challenges of international campaigns and logistics
    5. Storytelling to rebuild and maintain trust
    6. Navigating tariffs and international market entry
    7. Importance of organizational values during crises

    続きを読む 一部表示
    51 分
  • From Keywords to Conversions: Human-First SEO for B2B and SaaS Brands
    2025/06/11

    In this episode of Digital Coffee Marketing Brew, host Brett Deister talks with Steven Schneider, co-founder and CEO of TrioSEO, about the importance of human-focused SEO strategies for B2B and SaaS businesses. Steven shares insights on creating compelling SEO content that drives meaningful results and the evolution of SEO from the 'wild west' era to today's focus on building trustworthy brands. They discuss challenges in B2B SEO, effective approaches to bottom-of-the-funnel content, and emerging trends like personal branding and AI search. Steven also offers practical advice on balancing SEO for algorithms and human readers, measuring the impact of SEO on sales pipelines, and ensuring long-term value for clients.

    Guest Bio:

    Steven Schneider is an experienced SEO specialist with nearly a decade devoted to helping businesses thrive on Google. Focused primarily on the B2B and SaaS industries, Steven crafts tailored strategies that drive meaningful growth through organic search. While he steers clear of e-commerce and local SEO “entirely different beasts,” as he says Steven’s passion for all things search and content makes him a go-to expert in his field. Always at the forefront, he’s now expanding his expertise into AI-driven search, and he’s never short on industry stories or enthusiasm. For Steven, SEO isn’t just a job it’s a lifelong fascination.

    3 Fun Facts:
    1. Steven Schneider is a self-proclaimed coffee snob thanks to his wife’s family, who owns Herkimer Coffee.
    2. He always starts his SEO strategies at the "bottom of the funnel" for maximum business impact.
    3. Steven is very active on LinkedIn, posting daily and chatting with folks about SEO and marketing.

    Key Themes:
    1. Human-focused approach to SEO strategies
    2. Importance of branding over simple websites
    3. Bottom-of-funnel, high-intent content creation
    4. Patience and long-term mindset for SEO
    5. Balancing Google optimization with human readability
    6. Personal branding and C-suite visibility trends
    7. Measuring SEO success by sales pipeline impact

    続きを読む 一部表示
    25 分
  • Inside the Underworld of Social Media Automation: Tim O'Hearn’s Marketing Journey
    2025/06/04

    In this episode of Digital Coffee Marketing Brew, host Brett Deister welcomes guest Tim, a software engineer who has created influential social media bots for growth and revenue generation. They delve into the nuances of black hat marketing, its crossover with cybersecurity, and its effect on social media platforms. Tim shares insights on his career, including the high profit margins from using bots and the ethics of such practices. The conversation covers the challenges of achieving organic reach in the current social media landscape, how algorithms and platform strategies affect content visibility, and the controversial topic of shadow banning. Tim also provides practical tips for marketers on balancing automation and manual tasks, emphasizing the irreplaceable value of critical thinking and genuine content creation. Tune in to explore the ever-evolving dynamics of social media marketing and the role of AI and automation in shaping its future.

    Guest Bio:

    Tim O'Hearn is a software engineer whose career took him through a wide range of businesses and industries during his twenties. In 2017, he found himself drawn into the shadowy world of Instagram and social media automation, a notorious space where violating platform terms of service was commonplace and highly lucrative. While not an original inventor in the field, Tim became a power user and skilled developer, building and deploying some of the more advanced botting platforms of the era. Throughout the late 2010s, he leveraged this expertise to establish a successful business, navigating the complex and often controversial landscape of social media underworld.

    3 Fun Facts:
    1. Tim Ohearn is into sparkling teas, especially those found in Korean dining spots in New York City—he even describes them as similar to de-alcoholized champagne.
    2. Tim created some of the most pesky and effective social media bots, helping his agency rack up millions of followers and over $500,000 in revenue for clients.
    3. In his book, Tim shares that he was once a video game cheater who outgrew gaming but maintained a knack for breaking the rules—eventually channeling that into social media strategy.

    Key Themes:
    1. Black Hat Marketing and Social Media Tactics
    2. The Rise and Regulation of Bots
    3. Algorithm Changes and Decline of Organic Reach
    4. Viral Content and Time Decay Effects
    5. Role of Email Marketing and Mailing Lists
    6. Shadow Banning Controversies and Platform Power
    7. Proper Use and Limits of Automation and AI

    Tim's Book: https://amzn.to/43KCVqS

    続きを読む 一部表示
    33 分
  • Adapting to AI: Strategies for Staying Relevant in Modern Digital Marketing
    2025/05/21

    Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Ivan Vislavskiy—CEO and co-founder of Comrade Digital Marketing Agency—to dive deep into the rapidly evolving landscape of digital marketing and AI. Ivan shares his firsthand insights on how artificial intelligence is transforming everything from content creation to search engine optimization, automation, and lead qualification. Whether you’re a seasoned marketer or just starting out, you’ll learn why harnessing AI is no longer optional if you want to stay relevant and competitive. Plus, Ivan explains the growing importance of expertise, authority, and trust (E-A-T), the changing rules of SEO, and what the future might hold as the next generation of consumers turns to new search platforms like TikTok and AI chatbots. Grab your coffee (or tea!) and get ready for a caffeinated chat packed with practical advice and actionable strategies to future-proof your marketing game.

    Speaker Bio:

    Ivan Vislavskiy is a forward-thinking marketing professional who has closely followed the rise of AI technology in his field. Even before generative AI tools like ChatGPT became mainstream, Ivan participated in industry roundtables where marketers discussed both the potential and risks of AI. Once tools like ChatGPT gained popularity, Ivan and his team began integrating them into their workflow, particularly for content development, keyword research, and SEO tasks. However, Ivan remains cautious about relying exclusively on AI-generated content due to concerns about search engine devaluation and authenticity. To balance efficiency with quality, he oversees a process where AI-generated drafts are carefully reviewed and personalized by human subject matter experts, ensuring all content meets high standards and resonates with audiences.


    3 Fun Facts:
    1. Ivan Vislavskiy enjoys both coffee and tea, starting his mornings with coffee and switching to green tea midday, then winding down with herbal tea at night.
    2. Ivan's agency, Comrade Digital Marketing, built their own AI-powered system to analyze and qualify client leads by reviewing transcripts from chats, forms, and calls.
    3. Ivan predicts video marketing will be vital for SEO dominance in the near future, but points out most of his legal clients are too busy to create video content themselves.


    Key Themes:
    1. AI’s vital role in digital marketing
    2. Balancing human expertise with AI content
    3. Google devaluing generic AI-generated content
    4. Automation of internal marketing processes
    5. Importance of specialization for agencies
    6. SEO diversification across multiple platforms
    7. The growing necessity of video marketing


    続きを読む 一部表示
    32 分