Ever feel like your LinkedIn profile is just collecting digital dust? You're not alone! In this episode, I chat with Al Kushner, bestselling author and LinkedIn growth strategist, about transforming your professional presence on the platform.

• Why your profile is your digital first impression
• Key elements that make profiles stand out
• The often-overlooked power of recommendations

• Why video is a game-changer on LinkedIn
• The ideal length for maximum engagement
• How AI can supercharge your content game

• Treating LinkedIn like other social platforms
• The "post and ghost" trap
• Neglecting to update your profile regularly

• How AI is reshaping content creation
• Potential new features on the horizon
• Balancing AI assistance with authentic engagement

Whether you're a seasoned professional or just starting out, Al's insights will help you make the most of LinkedIn's potential. From crafting compelling content to building meaningful connections, discover how to stand out in the digital professional landscape.

"You don't get a second chance to make a first impression." - Al Kushner

Ready to revamp your LinkedIn strategy? Tune in to learn how to transform your profile from a static resume to a dynamic networking powerhouse!

Al's Book: https://amzn.to/4lsCVCT

Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Robin Waite, founder of Fearless Business, renowned business coach, and the bestselling author behind titles like "Online Business Startup" and "Take Your Shot." Together, they dive into the ever-evolving world of freelancing and entrepreneurship, focusing on how to truly understand your value, price your services ethically (and profitably!), and move beyond the trap of hourly rates and relentless social media grinding.

Robin shares his insightful journey from running a marketing agency to building a successful coaching practice by challenging conventional marketing wisdom. Instead of hustling for attention online, Robin advocates for building intentional partnerships, offering real value, and focusing on results-driven packaging for your services. You'll hear practical tips on rethinking your pricing strategy, growing your business sustainably, and, above all, taking fearless action—even when doubt creeps in.

Whether you’re a freelancer, coach, or agency owner, this episode is packed with advice on how to double your income, find better clients, and create a business (and life) that works for you. Grab your coffee and get ready to elevate your approach to business growth—without the burnout!

1. Robin Waite, despite being British, prefers coffee over tea and surfs—he joked he'd fit right in in California.
2. After appearing as a guest on Ali Abdaal’s podcast (with 6 million subscribers), Robin received 3,000 leads and shipped 700-800 copies of his book globally in just six weeks.
3. Robin once switched off social media entirely for his business, focusing instead on building strategic partnerships and appearing on other people’s platforms.

1. Ethical pricing and getting paid true value
2. Moving away from hourly rates for services
3. Building partnerships instead of social media grind
4. Focusing on delivering results, not hours
5. Power of intentional relationship building for growth
6. Packaging services for greater efficiency and income
7. Taking fearless action and pursuing big goals

Get your signed copy here: www.fearless.biz\tys

Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Michael Buckbee, co-founder of Noa Toa, to dive deep into the rapidly evolving world of AI-driven search and what it means for marketers and brands alike. Together, they explore how AI tools like ChatGPT, Perplexity, Claude, and Google Gemini are set to reshape search marketing, why traditional SEO isn’t dead—but is quickly changing—and what marketers must do to prepare for this new era.

Michael shares his expertise as both a technologist and a marketer, revealing not just how AI is transforming search results and search user behavior, but also what practical steps brands can take right now to protect and enhance their online reputation. From addressing the realities of AI “hallucinations” to rethinking content strategy for maximum ROI, this episode packs actionable advice for anyone looking to get ahead in digital marketing.

Whether you're curious about the interplay between PR, SEO, and AI, questioning the role of brand reputation in AI search, or just want to know how to ensure your content is visible in a fractured, AI-integrated landscape, you'll find tons of insight here.

Stick around to hear Michael’s tips on how to audit your keyword strategy, make friends with your PR team, and why empathy—and actual human voices—will continue to matter even as AI becomes ubiquitous. Plus, learn about free tools and tactical tips to make sure your brand isn’t left behind as search marketing enters a whole new era.

1. Michael Buckbee drinks an entire pot of coffee a day—he claims his "large mug" makes it only 2 or 3 cups!
2. OpenAI's ChatGPT is now considered by some companies as their "most popular and least well-trained representative."
3. Amazon’s new AI-powered shopping assistant "Rufus" is actually powered by the Claude LLM model, letting users ask much more specific, conversational questions while searching for products.

1. AI search vs. traditional search engines
2. Changing strategies for SEO and marketing
3. Impact of AI on brand reputation
4. Preparing websites for AI indexing
5. Evolving content marketing strategies
6. Importance of empathy and human voice
7. Future opportunities and challenges with AI