Sometimes everyone understands the change perfectly. But... nothing actually changes.

Understanding and doing are not the same thing. Episode four looks at how you move people from knowing what the change is all the way through to owning it. Imogen and Amanda share the Know, Imagine, Believe, Act framework they use with their clients, and talk through how you might apply it in your role.

They cover why repetition is a feature, not a failure; how informal leaders move change faster than any top-down cascade; and why measuring email open rates tells you almost nothing about whether your communications are working.

People change when they see people like them changing. Your job is to find those people, give them permission to go first, and make sure everyone notices.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

You've made the announcement. You've sent the slides. You've done the town hall. And people still aren't getting it.

The problem isn't the information. It's that change communications isn't a campaign...and you can't treat it like one.

In episode three, Imogen and Amanda look at how to communicate when your team is emotionally all over the place. Some are still in shock. Some are angry. Some have quietly checked out. None of them are where you are. Each stage needs something different from you - different conversations, different channels, different levels of listening.

The real work isn't in the big broadcast moments, it's when you're sitting in a room face to face with your team. That's where change becomes real. And that's what this episode is about.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

Most change programmes go wrong before they've even begun. Not in the rollout... but in the room where leaders agreed it was a good idea.

Episode two is about preparation. Or, more specifically, what needs to be in place before anything is announced. Real alignment is not just agreeing the change is happening, but finding consensus on what it means, what the story is, and what different groups of people will need to hear. When your leaders are telling different stories, confusion spreads faster than any message you put out.

Imogen and Amanda walk through how to build a genuine case for change, why stakeholder mapping is more than a box-ticking exercise, and how to think through the blockers before they ambush you under pressure.

They also pose five questions to ask your leadership team before you press go. If everyone gives you a different answer, you're not ready.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

Change is coming. Everyone knows it. So why is no one acting like it?

Most leaders spend months on the strategy, the timeline, the business case. Far less time on the thing that will actually determine whether any of it works: how it feels to be on the receiving end.

In this first episode of our series on leading change, Imogen and Amanda start with the human side - denial, anger, bargaining, doubt, and the slow road to acceptance. They explain why resistance usually isn't resistance at all. And why all change, even positive change, is experienced as a form of loss.

If you've ever been frustrated that your team isn't moving at your pace, this episode is for you. They're not being difficult. They're being human. And that's not a communications problem - it's just where we have to start.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

The hardest part of building a high-performing team isn't creating the team... but how you make the change last.

In the final episode of this series, Imogen and Amanda talk about why improvements unravel (it's usually not about willingness), what structure actually looks like in practice without tipping into bureaucracy, and why leadership behaviour matters far more than any document gathering dust in a shared drive.

Real high performance, it turns out, is predictable, calm, and a little bit boring. And that's entirely the point.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

Clarity on paper means nothing if it doesn't change how people actually work. Now we've worked through the purpose of the team, let's make it reality.

In this episode, Imogen and Amanda get into the mechanics of day-to-day performance: why most teams fail not because of strategy but because they don't talk to each other properly, how a simple "now, next, later" rhythm transforms the noise of meetings into something useful, and why healthy challenge in a team is a sign things are working. Bonus tip: how to guarantee a meeting with the Beaumont team.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

Most teams aren't short on motivation. What they're missing is clarity. Clarity on purpose, priorities, roles, and how decisions get made. In this episode, Imogen and Amanda look at what alignment actually means in practice (and no, it's not all about workshops and piles of Post-it notes).

They cover the difference between a corporate purpose and a team purpose, why implied ownership is the source of more tension than most leaders realise, and how simple tools like priority matrices and decision frameworks can take the friction out of everyday work. When people know what good looks like, they stop hesitating.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

Before you can fix a team, you have to understand it. Not what you assume is happening - what's actually happening.

In this episode, Imogen and Amanda talk about how to diagnose the real causes of underperformance: why anonymous surveys rarely tell you what you need to know, why leaders say they want honesty but often struggle with what comes back, and why the most revealing answers are often sitting outside your team entirely.

This isn't about apportioning blame, it's about clarity. And this is how you get it.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)