S9E4: Leading change - from understanding to action
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S9E4: Leading change - from understanding to action
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Sometimes everyone understands the change perfectly. But... nothing actually changes.
Understanding and doing are not the same thing. Episode four looks at how you move people from knowing what the change is all the way through to owning it. Imogen and Amanda share the Know, Imagine, Believe, Act framework they use with their clients, and talk through how you might apply it in your role.
They cover why repetition is a feature, not a failure; how informal leaders move change faster than any top-down cascade; and why measuring email open rates tells you almost nothing about whether your communications are working.
People change when they see people like them changing. Your job is to find those people, give them permission to go first, and make sure everyone notices.
Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.
They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)