Most teams aren't short on motivation. What they're missing is clarity. Clarity on purpose, priorities, roles, and how decisions get made. In this episode, Imogen and Amanda look at what alignment actually means in practice (and no, it's not all about workshops and piles of Post-it notes).

They cover the difference between a corporate purpose and a team purpose, why implied ownership is the source of more tension than most leaders realise, and how simple tools like priority matrices and decision frameworks can take the friction out of everyday work. When people know what good looks like, they stop hesitating.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

Before you can fix a team, you have to understand it. Not what you assume is happening - what's actually happening.

In this episode, Imogen and Amanda talk about how to diagnose the real causes of underperformance: why anonymous surveys rarely tell you what you need to know, why leaders say they want honesty but often struggle with what comes back, and why the most revealing answers are often sitting outside your team entirely.

This isn't about apportioning blame, it's about clarity. And this is how you get it.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

Most teams don't fail dramatically. They fade quietly. Work feels harder than it should, decisions drag on, everyone's busy but nothing's quite moving. In the first episode of our series on high-performing teams, Imogen and Amanda unpick the early warning signs that something's not right - and explain why jumping straight to solutions usually makes things worse. If your team is full of talented, hard-working people but isn't quite clicking, this is where to start.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)