Send us Fan Mail

One of the biggest fears community builders have is launching a community and hearing… crickets. No members. No engagement. No momentum.

But after years of building communities for both my own business and my clients, I’ve learned that sustainable community growth isn’t about chasing more tactics, spending more on ads, or trying every marketing strategy you see online.

You grow your community by focusing on the right foundations, the right funnel, and the right data.

In this final episode of Dear Bri Season 3, I’m breaking down the exact framework I use to help communities attract new members consistently. We’ll walk through the three stages of a community marketing funnel, the biggest mistakes people make when trying to grow their membership, and a simple prospecting audit you can use to identify exactly where your growth is getting stuck.

I’m also sharing a real client example that demonstrates how a small shift in positioning and offer design increased conversion rates from 17% to 61%.

⏳ Timestamps

00:00:00 | The fear every community builder shares

00:01:57 | The foundations every community needs before growth

00:04:14 | Community marketing funnel stage 1: Awareness

00:06:07 | Community marketing funnel stage 2: Nurture

00:07:39 | Community marketing funnel stage 3: The Close

00:10:09 | A real community growth case study

00:13:11 | How to run a prospecting audit [Framework]

00:15:31 | Full recap

📌 Resources Mentioned

Leveraging Other Communities for Growth: https://www.emberconsulting.co/post/the-ultimate-guide-to-leveraging-your-presence-in-other-communities-for-business-growth

Ideablossoms: https://ideablossoms.com/

Recalibration Intensive: https://www.emberconsulting.co/growth-strategy-for-community-builders

4 Types of Community - The Masterclass: https://preview.mailerlite.io/forms/775267/185716772091987335/share

Book Your Discovery Call Today: https://www.emberconsulting.co/book-call

Hire a Skilled Community Manager: https://tally.so/r/w5gjZo

🎧 Episodes Mentioned

S3E1: https://www.youtube.com/watch?v=6SvqnZJojTo&t=4s

S3E2: https://www.youtube.com/watch?v=IP2NhaT03QM

S3E3: https://www.youtube.com/watch?v=cUntLq70AiM&t=253s

S3E4: https://www.youtube.com/watch?v=wz_qkyCCxNQ

S3E5: https://www.youtube.com/watch?v=COoUA5iRZEU&t=18s

S3E6: https://youtu.be/gRr3Ybv_XPI?si=AJK5RuOMJTkaJdS7

More from Bri Leever:

🖥️ Website

📩 Newsletter

📹 Youtube

📱LinkedIn

Send us Fan Mail

Engagement isn't something that happens organically. It's something you design for.

In this episode of Dear Bri, we're diving into one of the most misunderstood topics in community building: engagement. Most community owners focus on tactics, posting more content, creating discussion prompts, or trying to motivate members, but those solutions often miss the real issue.

Drawing on BJ Fogg's habit-formation research, I walk you through the two hidden forces that influence member behavior in every online community. You'll learn how both affect participation, why members often stop engaging without realizing why, and how small design decisions can dramatically change community outcomes.

Finally, I'll share the three-question Community Engagement Recipe I use to diagnose and improve engagement issues in any community, no matter its size or business model.

If you're tired of posting into the void, wondering why your members aren't participating, or looking for a more strategic approach to community engagement, this episode is for you.

⏳ Timestamps

00:00:00 | Why "How do I get engagement?" is the wrong question

00:02:23 | The question you should ask instead

00:02:59 | Why community engagement is a design problem

00:03:42 | BJ Fogg's habit formation model and how that translates into digital community design

00:07:13 | A real community engagement case study

00:11:57 | The Community Engagement Recipe [Framework]

00:15:52 | Full recap

📌 Resources Mentioned

S3E1: https://youtu.be/6SvqnZJojTo

4 Types of Community - The Masterclass: https://preview.mailerlite.io/forms/775267/185716772091987335/share

52 Prompts for Engagement: https://dashboard.mailerlite.com/forms/775267/151824965371429968/share

Designing for Great Engagement Miniseries: https://www.youtube.com/watch?v=NA_cxyCo_r0&list=PLOOwTnL2Q6sY84bv-3McIQWfygPwIpv2r&index=3

Book Your Discovery Call Today Hire a Skilled Community Manager

Bri Leever

🖥️ Website

📩 Newsletter

📹 Youtube

📱LinkedIn

Send us Fan Mail

Pricing your community isn’t just about revenue. It shapes the kind of members you attract, how they engage, and whether your community actually creates transformation.

In this episode of Dear Bri, I’m breaking down the biggest myths around community pricing and why common strategies like free trials, low-ticket memberships, and tiered entry points often backfire. Because when pricing isn’t aligned with your community strategy, it can quietly erode the energy, retention, and results inside your space.

I also walk you through the “pricing compass” framework I use with clients to help them confidently choose a price point that aligns with their business model, their goals, and the transformation they want members to experience.

You’ll learn why low prices don’t always lower the barrier to entry, how membership tiers can accidentally create disengaged lurkers, and the one question you should ask before designing any offer or onboarding experience.

⏳ Timestamps

00:00:00 | Why community pricing matters more than you think

00:01:08 | Myth #1: Free trials get people in the door

00:02:29 | Myth #2: A lower price point will be easier to sell

00:03:45 | Myth #3: Start with a lower tier and members will upgrade

00:08:18 | Introducing the “pricing compass” [Framework]

00:12:00 | Monthly vs quarterly vs annual pricing

00:13:32 | The question that changes everything

00:15:37 | Full recap

📌 Resources Mentioned

Episode with Diana Davis: https://www.emberconsulting.co/post/17-creating-a-community-that-doesn-t-rely-on-you-with-diana-davis

4 Types of Community - The Masterclass: https://preview.mailerlite.io/forms/775267/185716772091987335/share

Book Your Discovery Call Today Hire a Skilled Community Manager

Bri Leever

🖥️ Website

📩 Newsletter

📹 Youtube

📱LinkedIn