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One of the biggest fears community builders have is launching a community and hearing… crickets. No members. No engagement. No momentum.

But after years of building communities for both my own business and my clients, I’ve learned that sustainable community growth isn’t about chasing more tactics, spending more on ads, or trying every marketing strategy you see online.

You grow your community by focusing on the right foundations, the right funnel, and the right data.

In this final episode of Dear Bri Season 3, I’m breaking down the exact framework I use to help communities attract new members consistently. We’ll walk through the three stages of a community marketing funnel, the biggest mistakes people make when trying to grow their membership, and a simple prospecting audit you can use to identify exactly where your growth is getting stuck.

I’m also sharing a real client example that demonstrates how a small shift in positioning and offer design increased conversion rates from 17% to 61%.

⏳ Timestamps

00:00:00 | The fear every community builder shares

00:01:57 | The foundations every community needs before growth

00:04:14 | Community marketing funnel stage 1: Awareness

00:06:07 | Community marketing funnel stage 2: Nurture

00:07:39 | Community marketing funnel stage 3: The Close

00:10:09 | A real community growth case study

00:13:11 | How to run a prospecting audit [Framework]

00:15:31 | Full recap

📌 Resources Mentioned

Leveraging Other Communities for Growth: https://www.emberconsulting.co/post/the-ultimate-guide-to-leveraging-your-presence-in-other-communities-for-business-growth

Ideablossoms: https://ideablossoms.com/

Recalibration Intensive: https://www.emberconsulting.co/growth-strategy-for-community-builders

4 Types of Community - The Masterclass: https://preview.mailerlite.io/forms/775267/185716772091987335/share

Book Your Discovery Call Today: https://www.emberconsulting.co/book-call

Hire a Skilled Community Manager: https://tally.so/r/w5gjZo

🎧 Episodes Mentioned

S3E1: https://www.youtube.com/watch?v=6SvqnZJojTo&t=4s

S3E2: https://www.youtube.com/watch?v=IP2NhaT03QM

S3E3: https://www.youtube.com/watch?v=cUntLq70AiM&t=253s

S3E4: https://www.youtube.com/watch?v=wz_qkyCCxNQ

S3E5: https://www.youtube.com/watch?v=COoUA5iRZEU&t=18s

S3E6: https://youtu.be/gRr3Ybv_XPI?si=AJK5RuOMJTkaJdS7

More from Bri Leever:

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