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Engagement isn't something that happens organically. It's something you design for.

In this episode of Dear Bri, we're diving into one of the most misunderstood topics in community building: engagement. Most community owners focus on tactics, posting more content, creating discussion prompts, or trying to motivate members, but those solutions often miss the real issue.

Drawing on BJ Fogg's habit-formation research, I walk you through the two hidden forces that influence member behavior in every online community. You'll learn how both affect participation, why members often stop engaging without realizing why, and how small design decisions can dramatically change community outcomes.

Finally, I'll share the three-question Community Engagement Recipe I use to diagnose and improve engagement issues in any community, no matter its size or business model.

If you're tired of posting into the void, wondering why your members aren't participating, or looking for a more strategic approach to community engagement, this episode is for you.

⏳ Timestamps

00:00:00 | Why "How do I get engagement?" is the wrong question

00:02:23 | The question you should ask instead

00:02:59 | Why community engagement is a design problem

00:03:42 | BJ Fogg's habit formation model and how that translates into digital community design

00:07:13 | A real community engagement case study

00:11:57 | The Community Engagement Recipe [Framework]

00:15:52 | Full recap

📌 Resources Mentioned

S3E1: https://youtu.be/6SvqnZJojTo

4 Types of Community - The Masterclass: https://preview.mailerlite.io/forms/775267/185716772091987335/share

52 Prompts for Engagement: https://dashboard.mailerlite.com/forms/775267/151824965371429968/share

Designing for Great Engagement Miniseries: https://www.youtube.com/watch?v=NA_cxyCo_r0&list=PLOOwTnL2Q6sY84bv-3McIQWfygPwIpv2r&index=3

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