In this episode, Charles sits down with Morgan Gist MacDonald of Paper Raven Books, a seasoned publishing expert who has turned her passion for helping authors into a thriving seven-figure business. Morgan shares her proven 8-step process for writing, publishing, and marketing a book that not only establishes your authority but also serves as a powerful lead generation tool for your business.

Discover how to identify your target reader and curate the stories and information that will resonate with them most. Morgan emphasizes the importance of writing fast and revising later, ensuring that you maintain momentum throughout the book creation process.

Throughout the episode, Charles and Morgan dive deep into the art of crafting compelling calls-to-action (CTAs) within your book. Morgan reveals her favorite CTA strategies, all designed to convert readers into loyal email subscribers.

Gain valuable insights into optimizing your book’s presence on Amazon, the world’s largest online bookstore. Morgan breaks down the key elements of a high-converting Amazon book page, from crafting attention-grabbing titles and subtitles to leveraging keywords and categories to boost your book’s discoverability.

Whether you’re a first-time author or looking to level up your publishing game, this episode is packed with actionable advice and insider tips for creating a book that not only showcases your expertise but also serves as a powerful tool for growing your business. Tune in to discover how Morgan’s 8-step process can help you unlock the full potential of your book and achieve the success you deserve.

Key Takeaways:

• Uncover a surprising lead generation tool that can take your business to new heights
• Learn the the most effective calls-to-action (CTAs) that turn casual readers into devoted fans and loyal customers
• Discover the essential components that make your book stand out in a crowded marketplace and attract a flood of interested buyers

Key Points:

1:46 Leveraging Social Proof
5:21 Implementing Calls to Action
6:58 Book Launch Strategies
13:27 Targeting Specific Audience
15:33 Narrowing Down Audience
20:02 Brainstorming Content
27:16 Giving away physical copies
30:19 Different types of CTAs
33:38 Recommended lead capture methods
35:37 Essential business tools
39:27 Effective call to actions
41:28 Quick start guide importance
44:03 Importance of optimizing Amazon
47:03 Key elements for Amazon optimization
48:49 Update categories for optimization