• Course Lab: Lessons from Successful Online Course Creators

  • 著者： Mirasee FM
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Course Lab: Lessons from Successful Online Course Creators

著者： Mirasee FM
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  • Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku. Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast. In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose. Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!
    ©Mirasee
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エピソード
  • Building Better Bosses (Danny Ceballos)

    Building Better Bosses (Danny Ceballos)
    2024/06/10

    After creating an online leadership course aimed at middle managers, Danny Ceballos found greater success selling the course in bulk to organizations. He focuses on genuine connection and tailored content to drive his success in transforming leaders and organizations alike.

    Danny Ceballos is the founder and principal of Unleashed Consulting.

    In this episode, Ari, Abe, and Danny discuss:

    • Danny’s transition from corporate healthcare to focusing on leadership and training through online courses
    • Shifting to targeting organizational cohorts instead of individual participants
    • The current structure of the Best Boss Bootcamp and sales strategy
    • The importance of relationship-building in B2B sales
    • Strategies used to engage participants in the course and maintain their commitment
    • Tailoring course content to meet the specific needs of different organizations
    • The importance of tracking and demonstrating results to clients
    “When I fly my freak flag a little bit… there's a lot more engagement, and I distinguish myself from other folks that are doing this work.” — Danny Ceballos

    Guest Bio:

    Danny Ceballos, MBA, MA, is a seasoned senior leader, OD consultant, management trainer and executive coach. He is the founder and principal for Unleashed Consulting, where he works with individuals and organizations to excel in workplace performance, productivity, and employee engagement by “Building Better Bosses.” Danny works with CEOs, Executive Directors, management teams, and Boards of Directors to create workplace systems, processes, and cultures that are sustainable and triple bottom-line effective in prioritizing People, Profit, & Performance improvements.

    Resources or websites mentioned in this episode:

    Mirasee
    Ruzuku
    Danny’s website: UnleashedConsult.com

    Credits:

    Hosts: Ari Iny and Abe Crystal
    Producer: Cynthia Lamb
    Executive Producer: Danny Iny
    Audio Editor: Marvin del Rosario
    Music Soundscape: Chad Michael Snavely
    Making our hosts sound great: Home Brew Audio

    To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

    Music credits:

    Track Title: Bossa BB
    Artist Name: Marie
    Writer Name: Chelsea McGough
    Publisher Name: A SOUNDSTRIPE PRODUCTION

    Track Title: Coo Coos
    Artist Name: Dresden, The Flamingo
    Writer Name: Matthew Wigton
    Publisher Name: A SOUNDSTRIPE PRODUCTION

    Track Title: Grace
    Artist Name: Shimmer
    Writer Name: Matthew Wigton
    Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

    Track Title: Carousel Lights
    Artist Name: Chelsea McGough
    Writer Name: Chelsea McGough
    Writer Name: Matthew Wigton
    Publisher Name: A SOUNDSTRIPE PRODUCTION
    Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

    Special effects credits:

    24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

    Episode transcript: Building Better Bosses (Danny Ceballos).
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    28 分
  • Pioneering Journal Therapy (Kay Adams)

    Pioneering Journal Therapy (Kay Adams)
    2024/05/27

    Kay Adams melds her talents in therapy and writing to guide others toward healing through journaling. With a deep well of experience, she shares key tips for course creators on the importance of authenticity, overcoming discomfort, testing and validating, and understanding their audience.

    Kay Adams is a psychotherapist and founder of the Center for Journal Therapy and Journalversity.

    In this episode, Ari, Abe, and Kay discuss:

    • Kay’s journey starting in 1985 through becoming an expert in journal therapy
    • Her transition from in-person workshops to online courses over several years
    • Embracing video teaching despite initial fear and establishing an online presence with Ruzuku
    • Current focus on 80% online teaching and creation of hybrid courses
    • Distinguishing audiences: therapists needing continuing education units (CEUs) and the general public interested in journaling for self-improvement
    • Adaptation during the pandemic: creating relevant courses and significant growth in mailing list and enrollments
    • Key takeaways: overcoming personal discomfort, validating content through testing, continuous learning, and maintaining authenticity and integrity
    “I realized that even though I was introverted and it was really scary for me to talk to people, I had something to say that was more important than feeling comfortable.” — Kay Adams

    Guest Bio

    Kathleen (Kay) Adams LPC is a best-selling author, speaker, psychotherapist, visionary and founder of the Center for Journal Therapy. Her first book, Journal to the Self (1990), is a classic best-seller that helped define the field of personal writing as a tool for healing, growth, and change. She has written 13 more books (and one card deck), and her innovative work has led to a movement in writing and healing.


    Resources or websites mentioned in this episode:

    Mirasee
    Ruzuku
    Kay’s website: JournalTherapy.com


    Credits:

    Hosts: Ari Iny and Abe Crystal
    Producer: Cynthia Lamb
    Executive Producer: Danny Iny
    Audio Editor: Marvin del Rosario
    Music Soundscape: Chad Michael Snavely
    Making our hosts sound great: Home Brew Audio

    To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

    Music credits:

    Track Title: Bossa BB
    Artist Name: Marie
    Writer Name: Chelsea McGough
    Publisher Name: A SOUNDSTRIPE PRODUCTION

    Track Title: Coo Coos
    Artist Name: Dresden, The Flamingo
    Writer Name: Matthew Wigton
    Publisher Name: A SOUNDSTRIPE PRODUCTION

    Track Title: Grace
    Artist Name: Shimmer
    Writer Name: Matthew Wigton
    Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

    Track Title: Carousel Lights
    Artist Name: Chelsea McGough
    Writer Name: Chelsea McGough
    Writer Name: Matthew Wigton
    Publisher Name: A SOUNDSTRIPE PRODUCTION
    Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

    Special effects credits:
    24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

    Episode transcript: Pioneering Journal Therapy (Kay Adams).
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    28 分
  • From Engagement to Enrollment (Monica Badiu)

    From Engagement to Enrollment (Monica Badiu)
    2024/05/13
    Email marketing is a narrative tool, says Monica Badiu, not just a sales tactic. She emphasizes creating engaging, truthful content that speaks directly to people’s needs—helping them see the potential in themselves and the solutions you offer. Monica emphasizes the importance of maintaining a consistent email frequency, tailored to your audience’s needs and interests, to keep your brand top-of-mind. She advocates for value-driven content that resonates with the current needs of your subscribers, steering clear of fluff and focusing on genuine solutions. Whether you’re struggling with your marketing strategy or looking to refine your approach, Monica’s tips on non-aggressive promotions and ethical marketing are bound to provide clarity and direction. In this episode, Ari, Abe, and Monica discuss: Email marketing frequency and content relevancy for building brand authority and trust The necessity of at least one engaging email per week to maintain brand recognition Consistent, valuable email communication for client engagement and trust Context and relevancy in creating non-fluff email content that provides real solutions The detrimental effects of infrequent and purely promotional emails on brand awareness and trust Email marketing as a core responsibility for course creators to foster robust relationships and provide substantial value Proactive use of social media to enhance visibility, promote lead magnets, and grow email lists The right channels for reaching ideal clients and the significance of valuable content creation Clear calls to action in emails and occasional course promotions Segmenting for better deliverability and open rates, tracking engagement metrics, and periodically cleaning your email list of inactive subscribers Authenticity in email marketing, using it more as a communication channel than just a sales tool “If I send an email this week to my audience, how is that email relevant to the context they’re in right now? What’s happening in their lives around them with the people they follow on social media, with the economy, with their health?” — Monica Badiu Guest Bio Monica Badiu is a Conversion Copywriter & Copy Coach who specializes in helping course creators increase revenue through customer-centric copywriting. With more than 25,000 hours of hands-on marketing experience over 13 years, the biggest course creators in the world hire her to optimize their email marketing efforts. She has a passion for writing engaging and compelling emails and funnel pages that prioritize value over pressure, which results in driving conversions and building long-lasting relationships with audiences. Simple, but no-bullshit and non-spammy copy that sells. Along with being a conversion copywriter, Monica is also a mother, a former marketing consultant, a multipreneur, and a crafter. She writes about consumer behavior, copywriting tactics, email marketing, and conversion strategies on her blog, which is filled with valuable information for her readers. Resources or websites mentioned in this episode: Mirasee Ruzuku Monica’s website: MonicaBadiu.com Monica’s LinkedIn: LinkedIn.com/in/monicabadiu Credits: Hosts: Ari Iny and Abe Crystal Producer: Cynthia Lamb Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Music credits: Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Grace Artist Name: Shimmer Writer Name: Matthew Wigton Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Carousel Lights Artist Name: Chelsea McGough Writer Name: Chelsea McGough Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. Episode transcript: From Engagement to Enrollment (Monica Badiu) coming soon.
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    33 分

あらすじ・解説

Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku. Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast. In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose. Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!
©Mirasee
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