Feeling like your marketing needs a reset? This is your sign to take 15 minutes and give your strategy a quick, powerful refresh.

In this episode, I walk you through a mini marketing makeover that helps you identify what's working, what's not, and where to focus your energy heading into the new year.

You'll learn:

✔️ The quick health check your email list needs

✔️ How to identify your "champion" social platform

✔️ Where your best leads are coming from (and how to get more)

✔️ How to find partnerships that move the needle

✔️ When to test paid ads, and when to wait!

🎧 Hit play now and give your marketing a makeover in 15 minutes or less!

If you've ever wondered whether your content is actually paying off, this episode is for you!

From podcasts and blogs to videos and social posts, you're pouring time, energy, and creativity into your content, but is it moving the needle?

This week, I'm breaking down how to evaluate the ROI of your content marketing, what metrics truly matter, and why showing up consistently is your best long-term strategy for growth.

Here's what you'll learn:

✔️The top 3 ways to measure ROI beyond sales

✔️ How consistency outperforms perfection every time

✔️Why content marketing is a long game (and how to play it well!)

✔️ Real examples of opportunities that came from consistent visibility

🎧 Listen in and discover how to make your content work smarter, and remind yourself why it's always worth the effort.

Build Trust and Turn Subscribers Into Buyers

Getting new leads is just the beginning; the real magic happens when you nurture them.
In this episode, I break down how to take someone who just joined your list and move them from curious subscriber to loyal student.

You'll learn:

✔️ The first 3 emails every new lead should get

✔️ How to balance value, story, and selling in your nurture sequence

✔️ Why consistency is more important than perfection

✔️ Simple ways to build trust without overwhelming your audience

🎧 Hit play now and learn how to turn your new leads into long-term students and fans.

✔️ Why webinars are still one of the best ways to build trust and sell your course

✔️ How to fill your webinar without relying on Facebook or Instagram ads

✔️ The 3 proven strategies I use with my clients to get registrations

✔️ Simple tweaks to maximize the audience you already have

🎧 Hit play now and learn how to grow your list, get more sign-ups, and run webinars that actually convert, no ad spend required!

Your words matter, but how they land matters even more.

In this episode, I'm talking about what it really means to be "tone deaf" in your messaging, and how to make sure your communication connects instead of misses the mark!

You'll learn:

✔️ What tone-deaf messaging looks like (and why it disconnects your audience)

✔️ Real examples of when tone falls flat

✔️ How to check cultural and emotional context before hitting "send"

✔️ Simple strategies to add empathy and nuance back into your writing

Hit play now and learn how to capture emotional nuance so your students feel seen, heard, and understood.

How to Use Video to Build Trust and Connection

In this episode of the Lead Magnets That Still Convert Series, I'm sharing:

✔️ Why video is your unfair advantage in the age of AI

✔️ The ideal structure and length for a lead magnet video series

✔️ How to repurpose and recycle content you already have

✔️ Smart ways to use email and CTAs to nurture viewers into buyers

Tune in now and discover how to create a video series that stands out, connects, and converts.

Why Quizzes Build Trust (and How to Create One That Works)

Quizzes aren't just fun, they're powerful lead magnets that build connection, deliver insight, and convert curious prospects into engaged students.

In this episode of the Lead Magnets That Still Convert Series, I'm breaking down:

✔️ Why quizzes are still one of the most effective opt-ins

✔️ The four elements of a great quiz (and how to nail each one)

✔️ How to design questions that feel simple, fun, and confidence-building

✔️ What to do with quiz results so you nurture, not lose, your new leads

Hit play now and learn how to create a quiz that sparks engagement and sets you up for sales!

Why Checklists Still Convert (When Done Right)

Lead magnets aren't dead, but the way we use them has changed.

In the first episode of my brand-new Lead Magnets That Still Convert Series, I'm diving into one of my favorite opt-ins: the step-by-step checklist.

You'll learn:

✔️ Why checklists still work in today's AI-driven landscape

✔️ How to design a checklist that delivers micro-wins and builds trust

✔️ The role of your story and social proof in making it irresistible

✔️ The "sweet spot" for checklist length (hint: less is more!)

🎧 Hit play now and learn how to create a checklist lead magnet that attracts the right people and positions you as their go-to guide.