Your words matter, but how they land matters even more.

In this episode, I’m talking about what it really means to be “tone deaf” in your messaging, and how to make sure your communication connects instead of misses the mark!

You’ll learn:

✔️ What tone-deaf messaging looks like (and why it disconnects your audience)

✔️ Real examples of when tone falls flat

✔️ How to check cultural and emotional context before hitting “send”

✔️ Simple strategies to add empathy and nuance back into your writing

Hit play now and learn how to capture emotional nuance so your students feel seen, heard, and understood.

How to Use Video to Build Trust and Connection

In this episode of the Lead Magnets That Still Convert Series, I’m sharing:

✔️ Why video is your unfair advantage in the age of AI

✔️ The ideal structure and length for a lead magnet video series

✔️ How to repurpose and recycle content you already have

✔️ Smart ways to use email and CTAs to nurture viewers into buyers

Tune in now and discover how to create a video series that stands out, connects, and converts.

Why Quizzes Build Trust (and How to Create One That Works)

Quizzes aren’t just fun, they’re powerful lead magnets that build connection, deliver insight, and convert curious prospects into engaged students.

In this episode of the Lead Magnets That Still Convert Series, I’m breaking down:

✔️ Why quizzes are still one of the most effective opt-ins

✔️ The four elements of a great quiz (and how to nail each one)

✔️ How to design questions that feel simple, fun, and confidence-building

✔️ What to do with quiz results so you nurture, not lose, your new leads

Hit play now and learn how to create a quiz that sparks engagement and sets you up for sales!