Cooking with Fire Influencer Marketing Podcast Episode Summary

Miguel Raya, also known as Cooking with Fire all over social media shares his journey in the influencer marketing space and provides insights for brands and influencers alike. Miguel started cooking and barbecuing after being inspired by his father-in-law and later binge watching YouTube videos. Miguel started posting his BBQ on social media, coining the phrase "This came out absolutely fantastic, go ahead and give it a go!" - from there his popularity on social media catapulted.

In this podcast episode, Miguel talks through the importance of consistent posting, engagement, and outreach for when brands approach influencers. Cooking with Fire's worked with brands like Dawn and Budweiser and hopes to release a cookbook and seasonings in the future. In this conversation, Matt and Miguel discuss influencer marketing and the barbecue industry. Miguel shares his experience working with various brands and the importance of building long-term relationships. They also talk about different grilling styles and Miguel's favorite cuts of meat. They touch on the changes in influencer marketing and social media platforms, emphasizing the need for consistency and dedication. The conversation finishes with Miguel sharing his excitement for trying new foods, upcoming recipes, and a possible cookbook coming soon from Cooking with Fire!

Cooking with Fire Episode Takeaways

• Consistent posting and engagement are key to growing as an influencer.
• Brands should consider an influencer's engagement and reach before reaching out for collaborations.
• Miguel has worked with brands like Dawn and Budweiser.
• He hopes to release a cookbook and seasonings in the future.
• Building long-term relationships with brands is important in influencer marketing.
• Different grilling styles have their own advantages depending on the type of cooking.
• Consistency and dedication are key to success in influencer marketing and social media.
• Trying new foods and experimenting with recipes is an exciting part of cooking.
• The integration of features across social media platforms is an ongoing trend.

Cooking with Fire Podcast Episode Sound Bites

"I started watching YouTube, like binging, like nonstop."

"That's when I really approached my first brand, which was a pork company, and we were going back and forth, and when they say, you know what, we'll give you, I think it was maybe $300 a post? That's when I was like, what?"

"You know, brisket, anything, ribs, it's just a lot of meat."

"There's quite a few that I still work with and you know that sometimes there's brands that they do targeted post, right? So they only hit me up like certain time like when is peak barbecue season or the holidays."

"Long-term to me is always best because you build that relationship even deeper with that brand."

"I just love any kind of grill, really."

Cooking with Fire Podcast Episode Chapters

00:00 Introduction and Family Background

05:02 Transition to Paid Collaborations

11:13 Working with Brands as an Influencer

23:51 Changes in Influencer Marketing and Social Media

29:20 Balancing Work and Personal Life

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Learn more about Miguel

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