https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 45 - Two Types of Member Outreach: https://www.shanalynn.com/podcast/two-types-of-member-outreach

In this insightful episode, Shana was invited by the incredible Heartbeat Community as a guest expert to share her signature Retention Accelerator Framework—a game-changing approach for anyone managing an established membership and ready to scale sustainably.

This episode is perfect for you if:

• You manage an established membership or community
• You're seeing churn and want practical solutions
• You’re looking to build long-term value with your members

If you’re serious about growth, focusing on retention is key. In this clip, Shana offers a deep dive into how to keep members engaged, reduce churn, and build a thriving, loyal community.

Additional Resources:

Discover 77+ Connection Ideas for a Stronger Community with our free guide: connectionideas.com

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Check out the full episode: Ep 60: How to Have Raving Fans and Lead a Meaningful Community with Lauren Golden

Most membership owners use webinars to sell but what happens to the people who don’t buy right away?

Lauren Golden, founder of The Free Mama Movement, has built a powerful strategy that connects her webinar funnel directly to a free Facebook group turning cold leads into warm, connected community members who often convert later.

In this episode, I’ll break down:

• How Lauren uses her webinar funnel to drive Facebook group growth
• Why she keeps paying customers inside the free group (and how that boosts conversions)
• Her strategy for using weekly Facebook Lives to nurture non-buyers
• How identity-driven messaging fuels long-term engagement
• Why “building the movement first” is the secret to her success

If you run a free group, host webinars, or want to create a loyal audience that buys without pressure, this episode will help you build connection, trust, and long-term value before and after the sale.

Ready to boost connection in your community?

Get 77+ actionable ways to build engagement and loyalty at connectionideas.com

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Most membership owners track churn and retention rates, but by the time those numbers start changing, it’s already too late.

Retention and churn are lagging metrics and they tell you what has already happened, but they don’t tell you why members are leaving or what you can do to keep them longer.

If you wait until churn increases to take action, you’re already behind.

In this episode, I’ll break down:

• The difference between leading and lagging retention metrics and why both matter
• Key early indicators that predict churn so you can act before members cancel
• How to track member engagement, progress, and activation metrics
• Why failed payment tracking is one of the most overlooked retention metrics
• How to move from reactive to proactive retention strategies

If you’re not tracking the right data, you’re guessing when it comes to retention. This episode will show you how to stop relying only on churn numbers and start using leading metrics to improve retention and keep members longer.

Additional Resources:

Get Instant Access to the Membership Retention & Lifetime Value Calculator: https://www.memberltv.com/

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated