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Check out the full episode: Ep 60: How to Have Raving Fans and Lead a Meaningful Community with Lauren Golden

Most membership owners use webinars to sell but what happens to the people who don’t buy right away?

Lauren Golden, founder of The Free Mama Movement, has built a powerful strategy that connects her webinar funnel directly to a free Facebook group turning cold leads into warm, connected community members who often convert later.

In this episode, I’ll break down:

• How Lauren uses her webinar funnel to drive Facebook group growth
• Why she keeps paying customers inside the free group (and how that boosts conversions)
• Her strategy for using weekly Facebook Lives to nurture non-buyers
• How identity-driven messaging fuels long-term engagement
• Why “building the movement first” is the secret to her success

If you run a free group, host webinars, or want to create a loyal audience that buys without pressure, this episode will help you build connection, trust, and long-term value before and after the sale.

Ready to boost connection in your community?

Get 77+ actionable ways to build engagement and loyalty at connectionideas.com

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

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Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated