• Cognitive bias in marketing: here's how brands influence your choices

  • 2025/04/02
  • 再生時間： 6 分
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Cognitive bias in marketing: here's how brands influence your choices

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  • Cognitive biases influence our decisions every day, often without our realizing it. But what happens when these mechanisms are used in marketing and branding?

    In this episode of Deep Dive: Branding and Marketing, we will discover how companies exploit biases such as scarcity, social proof, and the anchor effect to drive purchase choices.

    You will learn how to recognize them and, if you are a business professional, how to use them strategically.

    🎧 Hit play to learn more!
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あらすじ・解説

Cognitive biases influence our decisions every day, often without our realizing it. But what happens when these mechanisms are used in marketing and branding?

In this episode of Deep Dive: Branding and Marketing, we will discover how companies exploit biases such as scarcity, social proof, and the anchor effect to drive purchase choices.

You will learn how to recognize them and, if you are a business professional, how to use them strategically.

🎧 Hit play to learn more!
続きを読む 一部表示

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