Apply to work with me one-on-one: https://www.cleartheshelf.com/apply

He did $7 million in Amazon sales last year. His goal for 2026 is $10 million. His entire operation runs with 12 people, mostly offshore. And his core work is done by Monday at lunchtime.

Matt Hassler started selling on Amazon in July 2022 with $5,000. He ran the business from a camper while traveling the country with his wife. Today he runs an almost entirely wholesale operation using just 3 Keepa Product Finder filters and a team of sourcers, admins, and an ops manager. This episode breaks down his sourcing system, how he opens and evaluates wholesale accounts, the 3 constraints that limit growth, how he built a team, and the restocking software he built from his own process.

Chapters:

00:00 - $7M in Sales, Done by Monday at Noon

01:37 - Chemical Engineer to Amazon Seller

04:00 - The Capital Deployment System

08:00 - What Opening a Wholesale Account Actually Looks Like

14:56 - 3 Keepa Product Finder Filters

20:04 - Could This Wholesale Model Work for OA and RA?

22:05 - Three Constraints: Suppliers, Sourcers, or Capital

26:19 - The Lead Approval Process

31:02 - Amazon Seller Market Outlook

34:49 - Building a Team of 12

38:00 - How He Incentivizes Sourcers

41:00 - Culture and Integrity

45:44 - Top 3 KPIs: Revenue, Spend, and Inventory Age

48:00 - Why He Still Does His Own Repricing

51:10 - AI Distributor Scraper: 30 Distributors in 15 Minutes

54:00 - ReplenPulse

58:45 - Lightning Round

Follow Matt:

Website: https://matthewhassler.com/

Software: https://www.replenpulse.com/

Follow Chris Grant:

X/Twitter/Instagram: @cleartheshelf

Newsletter: https://cleartheshelf.com/newsletter

Follow Chris Racic:

X/Twitter: @ChrisRacic

Newsletter: https://oaleads247.com

Apply to work with me one-on-one: https://www.cleartheshelf.com/apply

Harry's an HR Director with a 10-year corporate career, a wife, kids, and a barn full of a million worms. In January 2026, he wrote a post to himself: "365 days from now you freaking did it, bro." Less than two months later, he replaced his W2 salary with Amazon income.

Harry (@SellFlipDad) is building everything at once: a full-time career, an Amazon OA business, Whatnot live selling shows with his wife, and a Claude AI bot that messages potential customers 24/7 while he sleeps. This episode covers how he went from worm farming to salary replacement in 6 months, why he calls himself a "reseller" instead of an Amazon seller, the AI bot that runs his Whatnot chat (and accidentally bought him a Carhartt hat), and how he balances all of it without losing his family or his mind.

Chapters:

00:00 - The HR Director Who Replaced His Salary With Amazon

02:00 - "Our Son's Twin Passed Away. We Needed Our Why."

03:49 - From Worm Farming to Amazon (The Unlikely Pipeline)

05:23 - "365 Days From Now You Freaking Did It, Bro"

07:00 - What Amazon Revenue vs. Profit Actually Looks Like Early On

10:00 - Getting Your Spouse On Board (She Said "You're Crazy")

15:02 - Wife Goes From Teacher to Fashion Business Owner on Whatnot

18:18 - "I Am a Reseller." Why Identity Matters

23:00 - Daily Prioritization: W2 First, Then Where's the Money?

27:07 - Whatnot Live Selling: $1 Starts on Goodwill Kids' Clothes

33:00 - The AI Bot That Runs His Whatnot Shows (Claude Cowork)

36:00 - How Claude Messages Thousands of Potential Buyers While He Sleeps

39:24 - Claude Automated His Entire HR Paperwork Too

40:00 - Going Deep: The Magic Number Is 700 Monthly Sold Batch

44:00 - Paying to Play: Using Losses to Build Sales History

46:57 - Ungating: "Keep Asking. Gamify It. Try Number 60 Is Coming."

51:36 - Claude for Amazon Sellers: Where to Start

55:00 - Balancing Work, Family, and the Grind (The Honest Take)

59:00 - What Does Freedom Actually Look Like?

01:01:00 - Lightning Round: Bidet, Lawn Service, and a Million Worms

Follow Harry:X/Twitter: @SellFlipDadWhatnot: Outgrow Kids

Follow Chris Grant:

X/Twitter/Instagram: @cleartheshelf

Newsletter: https://cleartheshelf.com/newsletter

Follow Chris Racic:

X/Twitter: @ChrisRacic

Newsletter: https://oaleads247.com

Apply to work with me one-on-one: https://www.cleartheshelf.com/apply

Ryan set a goal of $600,000 in Amazon sales, then he tripled it. He did $1.8 million in his first full year of doing online arbitrage. He did this while graduating from college and turning down every corporate job offer. He's 23 years old, and this year he's targeting $5,000,000 in revenue.

In this podcast, we learn about his journey, find out what got him started, and he shares what he's done to scale his business.

Chapters:

00:00 - Video Game Currency to $1.8M on Amazon (Origin Story)

05:23 - "Burned the Boats" While Barely Profitable

07:00 - What Walmart Corporate Taught Him About 3P Selling

10:00 - Why People Quit Before the Inflection Point

14:00 - The FAFO Moment: $600K Goal, $1.8M Finish

18:52 - Turning $1 Into $400 in Sales on a Single Deal

20:04 - Order Cancellations: The Full Checklist

22:04 - Replenishables and Stalking Your Own Storefront on Keepa

26:00 - Why He Took an $85K Loan to Scale (The Math)

29:00 - Cash Conversion Cycle Explained (60-70 Days)

34:00 - Team of Five: Hiring VAs With a 3% Pass Rate

39:00 - The Trick Questions That Eliminate 97% of Applicants

42:01 - Teaching VAs to Solve Problems (Not Just Report Them)

45:00 - Culture Building: Chemistry, Character, Competence

49:08 - VA Incentives: 5% of Cashback + Tiered Lead Bonuses

52:15 - The Custom Credit Card Dashboard (SimpleFin API + Float Scores)

55:00 - Invoice Compilation Tool Built in One Day With Claude Code

59:00 - P&L Management: The Weekly Reconciliation Process

01:03:00 - Why He's Never Been More Bullish on Amazon

01:06:00 - Fuel Surcharge and Delivery Date +7: "What Does Complaining Do?"

01:07:00 - Diversify Within Your Catalog, Not Across Platforms

01:11:37 - AI-Generated Fake Return Photos (His VA Caught Them)

01:15:00 - Scaling to $5M: The Reverse-Engineered Framework

01:20:00 - "What Got Me to 1.8M Won't Get Me to 5M"

01:24:00 - Lightning Round: Bet on Yourself

Follow Ryan:

X/Twitter: @CookingCashflow

Instagram: @CookingCashflow

Follow Chris Grant:

X/Twitter/Instagram: ⁨@cleartheshelf⁩

Newsletter: https://cleartheshelf.com/newsletter

Follow Chris Racic:

X/Twitter: @ChrisRacic

Newsletter: https://oaleads247.com