Full Episode Page: Chase Murdock: Growing a HoldCo and Attracting and Retaining Great Leaders

Summary:

Nick Berry interviews Chase Murdock, CEO of Decada Group, on building a diversified holding company. Chase shares his approach to acquisitions, how he makes three bets on every deal, and the challenge of identifying great operators. He also discusses Durable, his new venture supporting small business owners.

Takeaways:

🔹 Make 3 key bets—industry, business, and leadership—to drive success in acquisitions.
🔹 Holding companies need vision—accumulating businesses without strategy leads to burnout.
🔹 Great operators are essential—finding and keeping the right leaders determines long-term success.
🔹 Community matters—Durable helps small business owners grow through support and education.

Links:

• Chase Murdock’s Website
• Decada Group
• Durable
• Chase on LinkedIn
• Chase on X
• Chase's Local Legends Newsletter

Chapters:

03:28 Building Decada Group
06:29 Navigating Challenges and Opportunities
09:29 Acquisition Strategy
12:10 Industry and Leadership
15:00 Evolving Strategies: From Growth to Stability
17:38 The Three Bets: Racetrack, Horse, and Jockey
20:14 Diversifying the Portfolio
25:44 Building a Visionary Holding Company
32:56 Attracting and Retaining Top Talent
36:44 Identifying Operators
39:22 Introducing Durable
44:34 Creating Community for Small Business Owners

If you're here for the Aha's! and you want to get a jumpstart - I have something perfect for you.
It's my list of my 20 Top Aha! Moments from The Business Owner's Journey guests.
If you want to cut to the chase, just go to NickBerry.info/earnedsecrets and get your copy.

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.

🟢 Official: NickBerry.info
🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG.
🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge

➕ Interested in sponsoring, appearing on tBOJ, or having Nick as a guest on your podcast?
➕ Learn more about Nick Berry