In today's episode, you'll discover:

1. How SEO has evolved in the age of AI — and what actually works in 2026 and beyond.

2. How entrepreneurs can use AI to create smarter content, improve visibility, and build long-term search traffic.

3. What modern tools, timeless fundamentals, and sustainable growth tools to use without burnout?

To support these three takeaways, I chose a quote from Anita Nielsen:

"The reality is that being unprepared is a choice. The benefits come when we see AI as a tool, not a terror, and bring it into our sales motions."

About Matt Diamante:

Matt Diamante is the founder of HeyTony, an SEO agency he grew from a solo operation into a 15+ person team serving brands like RBC, Labatt, Nivea, and Coppertone. He's also the author of Get Found, in which he shares the systems for building predictable demand through search. Matt is known for simplifying SEO and helping businesses grow organically — without paid ads or burnout.

How to Get in Touch with Matt Diamante:

Website: https://heytony.ca/

Gift: https://heytony.ca/understanding-seo-socials/

Amazon Book: https://www.amazon.com/Get-Found-No-Fluff-Becoming-Customers/dp/1068826401

Stalk me online!

Linktr.ee: https://linktr.ee/conniewhitman

Communication Style Assessment (CSA)™: https://changingthesalesgame.com/communication-style-assessment/

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

In today's episode, you'll discover:

1. How to challenge the traditional approach to sales presentations by shifting the focus from slides and scripts to performance and presence.

2. Shares how sales professionals can transform routine pitches into engaging, trust-building experiences that move buyers to action.

3. Practical ways to elevate delivery, communicate value with clarity, and use storytelling and presence to stand out in competitive sales conversations.

To support these three takeaways, I chose a quote from Robert McKee:

"Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience."

About Carmen Sederino:

Carmen Sederino is the founder of Illuminated Story and a performance expert specializing in high-stakes communication. She helps executives, founders, and professionals transform presentations into compelling, story-driven experiences that build trust and inspire action. With over 18 years of managing a $300M portfolio, Carmen blends corporate strategy with theatrical training to develop executive presence. Through her Illuminated Story Method®, she equips leaders to communicate with clarity, confidence, and lasting impact in critical moments.

How to Get in Touch with Carmen Sederino:

Website: https://illuminatedstory.com/about/

Email: carmen@illuminatedstory.com.au

Gift: https://illuminatedstory.com/masterclass/

Stalk me online!

Linktr.ee: https://linktr.ee/conniewhitman

Communication Style Assessment (CSA)™: https://changingthesalesgame.com/communication-style-assessment/

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

In today's episode, you'll discover:

1. What is a buying committee, and why is it so important in B2B sales today?

2. What is an account-based value proposition, in simple terms?

3. What is the biggest mistake your sales team may be making when selling to large accounts?

To support these three takeaways, I chose a quote from Gemma Davies:

"When you're trying to create change, you also need to change the mindset of the organizations you work with because they're used to doing things their way."

About Brent Keltner, Ph.D:

Brent is President of Winalytics LLC and creator of the Journey First Growth methodology. He helps B2B marketing and sales teams align around the buyer journey to accelerate revenue growth across industries, including SaaS, Education, and Healthcare.

How to Get in Touch with Brent Keltner:

Website: https://winalytics.com/

Email: partner@winalytics.com

Gift: Free Chapter on website- "The Revenue Acceleration Playbook."

Stalk me online!

Linktr.ee: https://linktr.ee/conniewhitman

Communication Style Assessment (CSA)™: https://changingthesalesgame.com/communication-style-assessment/

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

In today's episode, you'll discover:

1. How modern sales leaders can build high-performing teams, leverage communication data, and create scalable systems that drive consistent revenue growth.

2. By coaching your reps on optimizing conversations with AI-driven insights, you will learn practical strategies to help your organization thrive in a competitive market.

To support these three takeaways, I chose a quote from Barney Brown:

"We're using this term artificial intelligence, but in the role of selling and in our relationships, nothing about that relationship should be artificial. It should be genuine. So how we're thinking about it is how do we use generative AI to help our account teams become more effective and productive, so they can double down on their interpersonal and relationship skills."

About Erich Hugunin:

Erich Hugunin is the VP of Sales at Ringover, where he leads a high-performing sales team focused on driving growth through modern communication solutions. With extensive experience in scaling sales organizations, Erich specializes in leveraging data, technology, and coaching to improve performance and customer engagement. He is passionate about helping sales leaders adapt to today's evolving landscape and build teams that consistently exceed targets.

How to Get in Touch with Erich Hugunin:

Website: https://www.ringover.com/

Email: erich.hugunin@ringover.com

Gift: 7-Day Free Trial

Stalk me online!

Linktr.ee: https://linktr.ee/conniewhitman

Communication Style Assessment (CSA)™: https://changingthesalesgame.com/communication-style-assessment/

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

In today's episode, you'll discover:

1. Why never splitting the difference is a dumb idea and may be costing you revenue?

2. How negotiation and sales training have changed over the past fifty years, and what you need to do differently to close more deals effortlessly?

3. The biggest negotiation mistakes you may be making that you aren't aware of.

To support these three takeaways, I chose a quote from Nelson Mandela:

"Our experience has taught us that with goodwill, a negotiated solution can be found for even the most profound problems."

About Derrick Chevalier:

Derrick is a protege of negotiation pioneer Chester Karrass. Derrick spent 15 years delivering the Karrass Effective Negotiating Seminar worldwide before embarking on the journey to develop the most significant advancement in negotiation theory in decades: CNSUF®. He is the author of four books, including EVOLVE OR BE SLAUGHTERED: Negotiation for the 21st Century.

Additionally, Derrick is a Harvard-certified mediator and negotiation consultant who has worked with clients worldwide across numerous industries and sectors.

How to Get in Touch with Derrick Chevalier:

Website: https://h-c.com/

Email: info@h-c.com

Gift: 30-Minute Free Consult

Stalk me online!

Linktr.ee: https://linktr.ee/conniewhitman

Communication Style Assessment (CSA)™: https://changingthesalesgame.com/communication-style-assessment/

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

"Personal branding is going to be exponentially more important moving forward. People aren't going to know who to trust. Is the information from ChatGPT real? They trust people. If you build your brand and become a trusted brand, it will all meld together." – John Barrows

Check Out These Highlights:

Who we are doesn't change because AI has entered the playing field. It helps us prioritize our time so we use it wisely to generate REAL results, which can only happen by building lifetime relationships based on trust.

When I started my career 42 years ago, we had no internet, and computers were pretty lame, used only for order-taking. Change is good when we leverage it to save time and deliver better results. Now more than ever, salespeople need to do numerous things correctly, including being well-versed in AI use throughout their entire sales process to save time and earn more money by doing what we do best – engaging with the client and building trust by proposing the perfect solutions.

About Artem Koren:

Artem is the Co-founder and Chief Product Officer of Sembly AI, a leading platform that transforms conversations into actionable intelligence for teams. With a background in systems engineering, product leadership, and enterprise consulting, Artem specializes in building AI that enhances how people work—not replaces them. He's passionate about human-centered AI, meeting intelligence, and the future of collaborative workflows.

How to get In Touch with Artem Koren:

Website: https://www.sembly.ai/

Email: artem@sembly.ai

Affiliate Link: https://sembly.ai/?fpr=connie18

Previous Podcast Episode: https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000744116660

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." – Ralph Waldo Emerson

Check Out These Highlights:

Over the past four decades, the one constant that has worked well for me and made my sales results easy is anchoring my strategy in who I naturally am, not in what old-school sales trainers told me to be.

We'll explore how salespeople, leaders, and business owners can leverage their strengths, stories, and values to drive revenue, build trust, and create meaningful relationships. We want you to walk away with actionable steps you can implement immediately to grow your business or sales results without burnout, awkwardness, or pressure tactics.

About April Palmer:

April is a sales strategist and educator who helps founders and teams grow revenue by leveraging their natural strengths rather than outdated hustle tactics. Through human-centered frameworks, design thinking, and a touch of joyful chaos, she makes even the most intimidating sales challenges feel simple and doable. Her work empowers leaders to sell with confidence, clarity, and authenticity, creating sustainable success without burnout.

How to Get in Touch with April Palmer:

Website: https://www.linkedin.com/in/hotmessboss/

Email: april@unmba.io

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

"A good sales methodology isn't about scripts—it's about teaching repeatable A-player behaviors in a way that reps can personalize and internalize. That's how you turn process into performance."
— Paul Butterfield

Check Out These Highlights:

In my experience, when sales results stall, many leaders default to pressure. But in complex, high-stakes deals, pressure erodes trust and weakens influence. My guest is going to break down how top-performing sellers operate as leaders, not closers—building strategic connections, creating urgency without force, and guiding buyers through moments of uncertainty. This conversation offers a practical framework for strengthening accountability, resilience, and trust so sales teams perform consistently without burning relationships.

About Whitney Faires:

Whitney Faires is an executive coach, keynote speaker, and former Fortune 500 leader with 20 years of experience in healthcare and sales leadership. She scaled a two-billion-dollar international finance portfolio at Intuitive Surgical and now helps leaders build resilient, high-performing teams. Whitney is known for translating real-world leadership pressure into practical tools that drive accountability, trust, and sustainable performance.

How to Get in Touch with Whitney Faires:

Website: https://whitneyfaires.com/

Email: whitney@whitneyfaires.com

Gift: https://whitneyfaires.com/freebie/

Stalk me online!

Linktr.ee: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.