In today's episode, you'll discover:

1. How SEO has evolved in the age of AI — and what actually works in 2026 and beyond.

2. How entrepreneurs can use AI to create smarter content, improve visibility, and build long-term search traffic.

3. What modern tools, timeless fundamentals, and sustainable growth tools to use without burnout?

To support these three takeaways, I chose a quote from Anita Nielsen:

"The reality is that being unprepared is a choice. The benefits come when we see AI as a tool, not a terror, and bring it into our sales motions."

About Matt Diamante:

Matt Diamante is the founder of HeyTony, an SEO agency he grew from a solo operation into a 15+ person team serving brands like RBC, Labatt, Nivea, and Coppertone. He's also the author of Get Found, in which he shares the systems for building predictable demand through search. Matt is known for simplifying SEO and helping businesses grow organically — without paid ads or burnout.

How to Get in Touch with Matt Diamante:

Website: https://heytony.ca/

Gift: https://heytony.ca/understanding-seo-socials/

Amazon Book: https://www.amazon.com/Get-Found-No-Fluff-Becoming-Customers/dp/1068826401

Stalk me online!

Linktr.ee: https://linktr.ee/conniewhitman

Communication Style Assessment (CSA)™: https://changingthesalesgame.com/communication-style-assessment/

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

In today's episode, you'll discover:

1. How to challenge the traditional approach to sales presentations by shifting the focus from slides and scripts to performance and presence.

2. Shares how sales professionals can transform routine pitches into engaging, trust-building experiences that move buyers to action.

3. Practical ways to elevate delivery, communicate value with clarity, and use storytelling and presence to stand out in competitive sales conversations.

To support these three takeaways, I chose a quote from Robert McKee:

"Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience."

About Carmen Sederino:

Carmen Sederino is the founder of Illuminated Story and a performance expert specializing in high-stakes communication. She helps executives, founders, and professionals transform presentations into compelling, story-driven experiences that build trust and inspire action. With over 18 years of managing a $300M portfolio, Carmen blends corporate strategy with theatrical training to develop executive presence. Through her Illuminated Story Method®, she equips leaders to communicate with clarity, confidence, and lasting impact in critical moments.

How to Get in Touch with Carmen Sederino:

Website: https://illuminatedstory.com/about/

Email: carmen@illuminatedstory.com.au

Gift: https://illuminatedstory.com/masterclass/

Stalk me online!

Linktr.ee: https://linktr.ee/conniewhitman

Communication Style Assessment (CSA)™: https://changingthesalesgame.com/communication-style-assessment/

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

In today's episode, you'll discover:

1. What is a buying committee, and why is it so important in B2B sales today?

2. What is an account-based value proposition, in simple terms?

3. What is the biggest mistake your sales team may be making when selling to large accounts?

To support these three takeaways, I chose a quote from Gemma Davies:

"When you're trying to create change, you also need to change the mindset of the organizations you work with because they're used to doing things their way."

About Brent Keltner, Ph.D:

Brent is President of Winalytics LLC and creator of the Journey First Growth methodology. He helps B2B marketing and sales teams align around the buyer journey to accelerate revenue growth across industries, including SaaS, Education, and Healthcare.

How to Get in Touch with Brent Keltner:

Website: https://winalytics.com/

Email: partner@winalytics.com

Gift: Free Chapter on website- "The Revenue Acceleration Playbook."

Stalk me online!

Linktr.ee: https://linktr.ee/conniewhitman

Communication Style Assessment (CSA)™: https://changingthesalesgame.com/communication-style-assessment/

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.