"Good marketers see consumers as complete human beings with all the dimensions real people have." – Jonah Sachs

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In this episode, my friend and bestselling author Lori Turner-Wilson breaks down why authority is built around people—not faceless brands—and how bankers can leverage a distributed authority strategy to generate higher-quality leads without chasing. Learn how niche focus, insight-driven teaching, and a cornerstone-plus-cobblestone content engine can transform trust, deal velocity, and predictable growth across your bank.

About Lori Turner-Wilson:

Lori is the founder of RedRover and is a trailblazer in business marketing. With 30+ years of experience, she has led transformative marketing strategies that drive measurable results for hundreds of companies. Under her leadership, RedRover became one of the only full-service B2B firms in the U.S. to guarantee marketing ROI, earning the moniker: "The Results-Guaranteed Agency." Her innovative approach continues to reshape the industry, empowering businesses with strategies that deliver real, guaranteed outcomes.

How to Get in Touch with Lori Turner-Wilson:

Website: marketingresultsguaranteed.com

Email: lori@redrovercompany.com

Gift: www.marketingresultsguaranteed.com/podcast

Use Code: Podcast

Previous Podcast Appearances:

https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000736284245

https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000711035912

https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000722731054

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

"Sales is an outcome, not a goal. It's a function of doing numerous things right." – Jill Konrath

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I love how this quote blends the dynamics of selling through service with AI to personalize our approach to meeting clients' needs more quickly and with greater precision.

When I started my career 42 years ago, we had no internet, and computers were pretty lame, used only for order-taking. Long gone are the days of using index cards and Pendaflex folders for my follow-up. Change is good when we leverage it to save time and deliver better results. Now more than ever, salespeople need to do numerous things correctly, including being well-versed in AI use throughout their entire sales process.

About Artem Koren:

Artem is the Co-founder and Chief Product Officer of Sembly AI, a leading platform that transforms conversations into actionable intelligence for teams. With a background in systems engineering, product leadership, and enterprise consulting, Artem specializes in building AI that enhances how people work—not replaces them. He's passionate about human-centered AI, meeting intelligence, and the future of collaborative workflows.

How to get In Touch with Artem Koren:

Website: https://www.sembly.ai/

Email: artem@sembly.ai

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

I know you have all heard me say that marketing and sales are married but are two very different things that are equally important to a business. I am great at all things sales, not so much at marketing or branding! Even though they are all key ingredients for business and career success, building the right brand is important to attracting the right clients. I have hired people to help me build my brand Changing the Sales Game with my tag line of, "getting you off the bench and in the game!" Pretty cool…right? The fact is businesses need more than marketing, we need storytelling of our brand.

Connie's motivational quote for today is by – Seth Godin, "A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another."

YouTube: https://youtu.be/kqSXJR0Nv0k

About Kate DiLeo:

Kate is a brand architect who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy.

How to Get in Touch With Kate DiLeo:

Website: http://www.katedileo.com/

Email: kate@katedileo.com

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Download Free Communication Style Assessment: https://www.changingthesalesgame.com/communication-style-assessment

All-Star Community: https://changingthesalesgame.mykajabi.com/All-Star-Community

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.