On this episode of “To the Point,” Heather McLeod is back on the mic and bringing the 🔥! Now Chief Growth Officer at Authority Brands (hello, $2.1B+), she’s breaking down why modern marketing isn’t just about more leads—it’s about smarter ones.

From listening to call recordings to uncover hidden revenue, to why elite marketers must think like operators, Heather dishes real talk on what it takes to grow in today’s hyper-competitive digital world.

If you're ready to ditch the fluff and get results, this one’s for you 🚀

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• Listening to call recordings reveals hidden revenue opportunities without extra ad spend.
• Elite marketers align tightly with operations to drive real revenue, not just lead volume.
• The future of home services marketing demands full-funnel accountability—from lead to booked revenue.
• Most missed revenue isn’t from lack of leads, but from failure to book or follow up effectively.
• Cross-selling across service lines and leveraging existing customer data is the next frontier for growth.

In this episode, Chad breaks down the Law of Empowerment and why simply telling your team to "go do it" isn’t enough. He shares real-life stories, the hard truths about letting go of control, and why giving your team the WHY behind the WHAT is the real secret to growth.

If you're building a business, leading a team, or just tired of feeling like you're the only one who “gets it,” this episode is your roadmap to multiplying leadership and momentum 🚀

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• Empowerment = information. People need context, not just tasks.
• Let go to grow. Control limits scale and leadership development.
• Clarity drives performance. Share what success looks like.
• Support after delegating. Mentor and celebrate, don’t just assign.
• Connected roles = stronger teams. Show how every job impacts the big picture.

Is your leadership helping your team grow—or holding them back?

In this powerful conversation, Chad Peterman sits down with Andrew Hasty to unpack the first 10 irrefutable laws of leadership through the lens of real-world HVAC and home service business challenges. From overcoming limiting beliefs to building a people-first culture, this episode is a masterclass in self-awareness, leadership development, and scaling trades companies the right way.

Perfect for service business owners and leaders who want to:

• Improve HVAC leadership skills
• Create a culture of continuous growth
• Scale their home service business with intention
• Coach frontline teams to higher performance
• Balance vision and daily accountability

Discover how to lead through ambiguity, earn team respect, and coach in real time—all while staying grounded in long-term business growth.

🔧 Subscribe to Can't Stop the Growth for more episodes on HVAC leadership, home service business growth, and building strong cultures in the trades.

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Book: The 21 Irrefutable Laws of Leadership by John C. Maxwell

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1. Leadership Limits Business Growth When Development Stops

2. Empowerment Drives a People-First Culture in the Trades

3. Small Daily Improvements Fuel Home Service Business Growth

4. Respect Is Earned Through Action, Not Authority

5. Leadership Intuition Is Built Through Repetition and Curiosity

What does it take to grow a home services business from nothing to over $6.7 million in revenue? On this episode of Around the CAMPfire, CAMP Digital CEO Katie Donovan sits down with Tom and Karen Balko to unpack their incredible journey of grit, growth, and getting it done.

From barely affording gas money to now leading a booming HVAC and electrical company in the Twin Cities, Tom and Karen share how they built a high-trust brand, scaled a rock-solid team, and stayed committed to servant leadership—answering customer calls at 2 AM and rolling up their sleeves when it matters most.

Whether you're a home service business owner, industry leader, or rising entrepreneur, this story is your blueprint for scaling with intention and heart.

Additional Resources:

Vector Services Website
Connect with Karen Balko
ServiceTitan Website
KickCharge Website

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• Scaling with intention in the trades
• Building a magnetic company culture
• Rebranding for trust and hiring advantage
• Why leadership means answering the phones at 2AM

What do furnaces and fractions have in common? 🔥➗ More than you think!

In this episode, Chad chats with Dr. Kevin Berkopes, CEO and Cofounder of MathTrack, about building learning organizations where real education goes way beyond check-the-box training. They dive into why mistakes matter, how to actually grow your people, and what it takes to turn experience into excellence.

Whether you're a math nerd or a master tech, this one’s full of “aha!” moments 🎯💡

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• Learning organizations are built on storytelling, shared myths, and cultural narratives—not mission statements.
• The gap between training and education lies in understanding the "why" behind skills, not just the "how."
• Mistakes are not just acceptable—they're essential for growth and should be part of a deliberate feedback loop.
• Younger workers thrive in environments that recognize and label their skills as valuable.
• True leadership means modeling vulnerability, owning mistakes, and fostering loyalty through empathy.

AI Trade Talk is the newest series on Can’t Stop the Growth, created for home service business owners who want to lead at the edge of innovation. Hosted by Brad Scruggs, founder of ZyraTalk, this series highlights the tools, trends, and transformations that are reshaping how HVAC, plumbing, and electrical companies grow.

The series kicks off with industry powerhouse Katie Donovan, CEO of Camp Digital. and host of the Around the CAMPfire series. In this episode, Katie breaks down how AI and data-driven digital marketing are changing the game—from smarter ad strategies and real-time call board tracking to AI phone answering that saves lost revenue.

Subscribe to Can’t Stop the Growth to follow this powerful series built for future-focused leaders in the trades. Growth is changing, and this is where to stay ahead of it.

Additional Resources:

Connect with Katie Donovan on LinkedIn
Learn More About CAMP Digital

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Ready to Chat Smarter? Grab Your Free ZyraTalk Demo!

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• Why trades businesses need to stop chasing impressions and start tracking call board data
• How dynamic, real-time offers are boosting conversion rates
• Where AI is making the biggest impact—on the phone, on the site, and on the bottom line
• What every owner should know about tapping into Bing, Reddit, and evolving search trends
• The shift from customer acquisition to customer retention—and why it matters more than ever

Most home service businesses are losing money in the one place they least expect it—their call center. Brigham Dickinson reveals how industry leaders like Tommy Mello use proven CSR training strategies to hit 90%+ booking rates and generate millions without spending more on leads.

Learn how to turn your CSR team into a leadership pipeline, create a culture that drives results, and transform your call center into the most profitable department in your business.

Hosted by Chad Peterman on Can't Stop the Growth—a podcast built for leaders in HVAC, plumbing, electrical, and other home service industries who want to lead better, grow faster, and build lasting impact through people-first leadership and proven business strategies.

Want the Happy Call Script mentioned in the episode?

Text the word HAPPY to 385-247-3714 to get it now.

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• Your call center has untapped profit potential. When properly trained, CSRs can dramatically boost booking rates and drive top-line revenue.
• Hitting 90% booking rate on bookable calls should be the standard. Every percentage point below that is costing real dollars.
• Your CSR team can be a leadership pipeline. With the right culture and coaching, the call center becomes a place where future leaders emerge.
• Flat compensation beats percentage-based incentives. A clear, daily dollar amount per membership or upsell keeps CSRs motivated and focused.
• AI has value, but it can't replace human connection. Use it for support, but don't let it take over the customer experience unless you want to risk sameness.

🎙️ Get ready for part 2 of Chris and Chad’s episode with Scott Man!

They’re unpacking what it really means to connect with your team. From battlefield wisdom to business wins, they dive into the power of seeing the “pictures in people’s heads,” being an empathetic witness, and leading with trust.

If you're serious about people-first leadership, this one hits different!

Additional Resources:

Listen to the original episode!

Learn more about To the Point

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Chad Peterman | CEO | Author

Peterman Brothers Website

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• Empathetic witnessing builds deep, lasting trust between leaders and teams.
• Influence begins with understanding your people’s pain and goals.
• Today’s leadership challenge lies in overcoming distraction, disengagement, disconnection, and distrust.
• Frontline perspectives provide critical insight leaders must actively seek.
• Storytelling is a powerful tool for influence—especially when it’s real and vulnerable.