Many cannabis marketers struggle to connect the dots between their advertising efforts and sales. The truth is customers rarely convert after seeing just one ad. Instead, they engage with multiple touchpoints on their buyer’s journey — CTV, Digital Out-of-Home (DOOH), Display, Google Search, SEO, and more—before making a purchase. Yet, most businesses still rely on outdated last-click attribution, which only credits the final interaction and ignores the role of brand awareness and the halo effect.

In this webinar, we’ll break it all down in simple terms. You’ll learn what an attribution model is, why it matters, and how to assign value across different marketing channels properly. No more guessing which ads are working—this session will help you measure and optimize your marketing for real results.

Key Topics Covered:

• Understanding the Halo Effect – how brand awareness drives conversions across all channels.
• Types of attribution models: Last-Click, Linear, Time Decay, Position-Based, and Data-Driven.
• How to assign weights to each media channel, from CTV and DOOH to Display, Native, and Paid Search.
• Simple steps to set up an MTA model without getting lost in complex data.

Meet Your Expert:

Joining us is Alexander Morrise, PhD, Head of Graph Data Science and AI at building Louie.ai, who has helped countless businesses move beyond spray and pray advertising to data-backed decision-making. With years of experience in programmatic advertising and analytics, Jake and Alexander will provide real-world examples to help you grasp the power of attribution.

What You’ll Walk Away With:

• A clear understanding of how customers engage with your ads across different platforms.
• The ability to identify and leverage assist channels—even if they don’t drive immediate conversions.
• A framework for measuring the real impact of your cannabis marketing investments and adjusting spend accordingly
• Confidence in using attribution models to improve decision-making and increase revenue.

This session is designed for all business owners and marketers who want to stop wasting money on ineffective ads and start making informed, data-driven decisions. No technical expertise required—just a willingness to learn how modern marketing works.

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Ready to take your cannabis text message marketing to the next level? Say goodbye to outdated tactics and hello to the power of SMS and MMS marketing!

Join us for a webinar featuring industry expert Jordan Hobson from Leafbuyer, where we’ll uncover how text-based marketing can ignite engagement, build customer loyalty, and drive repeat sales—all while keeping you compliant with text message regulations.

SMS and MMS marketing aren’t just effective—they’re essential for staying ahead in a competitive market. Learn when to use text vs. multimedia messages for maximum impact, and discover how to craft messages that grab attention and drive engagement.

But with great power comes great responsibility. Compliance is key to ensuring your messages reach their intended audience without being flagged or blocked. We’ll break down TCPA and TenDLC rules in a way that’s easy to understand, covering opt-in and opt-out best practices and how to choose a reliable SMS provider that keeps your campaigns legal and effective.

Once you’ve mastered compliance, it’s time to build a high-performing strategy that converts. Learn how to grow your subscriber list the right way, personalize and segment messages for better engagement, and leverage SMS/MMS to boost customer retention and sales. Plus, discover how multimedia elements like images and videos can take your marketing to the next level.

During our 60-minute webinar, you’ll discover:

• SMS vs. MMS – Learn the difference and when to use each for max impact.
• Stay Compliant – Master the must-know rules to avoid blocked messages.
• Boost Engagement – Grow your list, craft engaging messages, and convert more sales.

This isn’t just another webinar—it’s your chance to gain expert insights, actionable strategies, and a fresh perspective on how to supercharge your cannabis text message marketing. Secure your spot now, and get ready to revolutionize your SMS and MMS approach!

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

As cannabis marketers, we’ve seen it all—shadowbans, ad rejections, and disappearing accounts. But what if there was a platform where cannabis brands could engage with their audience without constant fear of getting shut down?

Bluesky social media is making waves as a decentralized social network with a fresh approach to content moderation and community-building. But is it this new social media platform cannabis-friendly? And more importantly, is your audience there?

Join us for a Cannabis BlueSky social media workshop led by Amy Donohue, and discover how your cannabis brand, dispensary, and ancillary businesses can build authentic communities and drive engagement.

What You’ll Learn:
• What is Bluesky? A breakdown of how it works, who’s behind it, and why it’s gaining traction.

• Is Bluesky Cannabis-Friendly? What’s allowed, what’s risky, and how it compares to other platforms.

• Why Add Another Social Network? The benefits of diversifying your cannabis social media strategy.

• Is Your Target Audience on Bluesky? How to determine if it’s worth your time and effort.

• Finding Your Community How to locate and engage with cannabis-friendly conversations.

• How to Show Up on Bluesky Best practices for posting, engaging, and growing your presence without burning out.

• Social vs. Sales Why interaction—not just posting—is the key to success on any platform.

• Navigating Bluesky’s Feeds How to follow the right topics, conversations, and influencers in cannabis and beyond.

Who Should Attend?
• Cannabis brand marketers looking for alternative platforms

• Dispensary owners & operators

• Ancillary businesses (tech, media, accessories)

• Content creators & influencers navigating social media restrictions

• Anyone tired of Instagram shutdowns and Facebook ad bans

Don’t wait until your social accounts disappear—future-proof your cannabis marketing today! Join us as Amy Donohue, CEO of AKA Social Media Solutions and a leading cannabis social media expert, breaks down how to navigate Bluesky social media for your cannabis business.

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Your pricing strategy sends hidden signals that can either enhance or diminish your brand’s value in the eyes of consumers.

While deep discounts may drive short-term sales, they can also suggest that your products lack quality, are overpriced at full value, or that your business is struggling to maintain customer loyalty. Additionally, consistent discounting conditions your customers to wait for sales rather than purchasing at full price, making it harder to establish perceived value and long-term profitability. Understanding the psychology behind pricing is essential to shaping consumer perception and ensuring long-term growth.

As eCommerce evolves, consumer decision-making has shifted from mass marketing tactics to relationship-driven engagement. Chelsea Burns, CEO of The Marketing Psychologist, will walk you through the process of developing a pricing strategy that not only maximizes revenue but also strengthens your brand equity. By bridging marketing psychology with practical application, you’ll gain key insights into how pricing influences consumer trust and purchasing behavior.

What You’ll Learn

• The hidden impact of discounting on consumer trust and brand perception.
• How to implement value-based pricing strategies that enhance brand equity.
• Actionable steps to move away from discount-driven sales and build long-term customer relationships.

Transition from mass discounting to a value-driven approach that fosters long-term customer relationships and sustainable business growth.

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Discover how to move beyond traditional metrics like click-through rates (CTR) and uncover the real story behind ad effectiveness. In this 60-minute session, we’ll dive into how attention metrics provide actionable insights, the role of delayed attribution (7-10 days after exposure), and why the “last click” model falls short in capturing the complete customer journey.

What You’ll Learn:

• Why CTR is Only the Beginning: Understand the limitations of CTR and why attention metrics matter more in today’s digital landscape.
• The Science of Delayed Attribution: Learn how consumer behavior unfolds over days, and how to connect ad exposure to conversions beyond immediate clicks.
• Ditch the Last-Click Mentality: Explore how multi-touch attribution and attention signals reveal deeper insights into your campaigns.

Who Should Attend:

• Digital marketers looking to refine their measurement strategies
• Advertisers interested in leveraging data to optimize ROI
• Analytics professionals seeking to uncover consumer intent

Understanding the full potential of attention metrics is essential for staying ahead in the ever-evolving digital marketing landscape. By moving beyond outdated models like last-click attribution and embracing delayed attribution and attention-driven insights, you can unlock new opportunities for campaign optimization and revenue growth.

Join us for this transformative session and take the first step toward mastering advanced ad measurement strategies. Seats are limited, so don’t miss this opportunity to revolutionize your approach to ad metrics.

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

A dollar saved is a dollar earned— especially when it comes to customer acquisition costs. Acquisition costs refer to the expenses businesses incur when attracting and winning new customers, which can cost five times more than retaining an existing customer. In the cannabis industry, companies are not only contending with each other to acquire new customers; they must also compete with pay-to-play directories such as Weedmaps, which all but own the “deals on cannabis” market.

The challenges of acquiring new customers go beyond creating a cost-effective strategy. To ensure a high acquisition cost is worthwhile, you must also find ways to retain those newly acquired customers in an environment shaped by strict regulations and cut-throat competition. But the effort is well worth it! Increasing customer retention by 5% can increase profits from 25-95%.

The key to addressing your biggest customer acquisition and retention questions lies in the power of first-party data. As it is collected directly from your customers or users, first-party data is more reliable, accurate, and specific to your business. Using first-party data, cannabis companies can efficiently target the right audience and build long-term relationships with existing customers by understanding their preferences.

During our 60-minute webinar, you’ll discover how to:
‍
• Lower your customer acquisition costs
• Maximize customer acquisition and retention efforts
• Leverage first-party data for personalized marketing
• Optimize your ROI and conversion rates
• Transform one-time buyers into loyal brand advocates
• Stay ahead of the competition in a dynamic market

In this webinar, you’ll dive deep into the concepts that are revolutionizing the way cannabis companies operate. We’ll explore the art of leveraging first-party data, utilizing it to lower customer acquisition costs and enhance customer retention. You’ll discover the secrets behind identifying your most valuable customers, understanding their behaviors, and tailoring your marketing efforts to create lasting connections. After watching, you’ll possess a wealth of knowledge and actionable insights that can reshape your approach— and even negate the need for your expensive Weedmaps subscription.

Reserve your spot today to learn how you can keep your business thriving using data you already own. This information creates opportunities to reimagine your marketing approach, increase efficiency, and boost your bottom line. Don’t miss out on this opportunity to drive acquisition and retention success in the cannabis industry.

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

In today’s competitive eCommerce landscape, successful brands aren’t just setting up funnels—they’re building them intelligently to connect, convert, and keep customers.

This webinar, Boosting eCommerce Revenue Through Smarter Marketing Funnels with Jenny Shi, VP of Media Strategy & Operations at MediaJel, combines programmatic insights with proven funnel strategies to help you leverage data, define your customer journey, and optimize every stage of your funnel for maximum impact.

In a landscape where customer expectations are high, understanding how to effectively leverage programmatic advertising is crucial. Join us as we explore the foundations of programmatic advertising and learn actionable strategies that not only enhance awareness and engagement but also lead to meaningful conversions and long-term customer loyalty.

What You'll Learn

Understanding the Marketing Funnel: Programmatic's Role in Each Stage

• Awareness (Top of Funnel) – Discover how to use programmatic advertising to create brand awareness through targeted display ads, Connected TV (CTV), and online video. Learn the art of reaching your audience where they are most engaged.
  
  
• Consideration (Middle of Funnel) – Explore strategies for nurturing leads using retargeting and personalized messaging, enabling you to keep your brand top of mind and drive potential customers deeper into the funnel.
  
  
• Conversion (Bottom of Funnel) – Gain insights into how programmatic tools can help optimize conversion rates with compelling calls to action, dynamic creatives, and tailored offers designed for maximum impact.

Enhancing Your Cannabis Marketing Strategy with Data-Driven Decisions

• Understand how to analyze audience behavior and insights to refine your programmatic campaigns. Learn the importance of tracking key performance indicators (KPIs) to measure success and make informed optimizations that drive revenue growth.
  
  
• Discover the value of utilizing first-party data for crafting highly targeted campaigns that resonate with your ideal customers and improve your return on investment (ROI).

Building Scalable Media Plans for Sustained Growth

• Learn how to create comprehensive media strategies that adapt to changing market conditions and align with your overall business objectives. Explore the benefits of a multi-channel approach, integrating programmatic advertising into your marketing mix for sustained engagement and conversion.
  
  
• Delve into the tools and best practices for effectively managing your programmatic campaigns, ensuring that your advertising efforts are always working toward your revenue goals.

Don’t miss this opportunity to elevate your cannabis eCommerce strategy with programmatic advertising. Get your questions ready for a live Q+A, and reserve your spot today!

Want more great cannabis marketing tips?!

Jo

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

If you're not including Connected TV (CTV) in your advertising strategies, you’re missing out on one of the most significant shifts in media consumption history. According to Nielsen, nearly 70% of U.S. households now have access to CTV, signaling a massive change in how people are consuming content.

In a crowded marketplace, brands and retailers that succeed are the ones that develop a strong brand promise and create lasting consumer loyalty. Connected TV (CTV) offers a unique opportunity to communicate your brand’s personality and values directly to consumers in a highly engaging, visual format. This webinar, featuring Andrew Rosenman, Founder & President of Arise Communications, will dive into how you can use CTV to tell your brand story, distinguish yourself from competitors, and build a loyal customer base that keeps coming back.

To become a category leader, it’s essential to invest in more than just marketing—it’s about investing in your story, your business, and your unique value proposition. Just like paying a premium for a Mercedes because of what the brand represents, your customers need to understand and feel the value of your offering. CTV allows you to showcase your brand in an impactful way, helping you rise above the rest in a sea of competitors.

By leveraging CTV, you can reach a wide audience while reinforcing your brand’s message at every stage of the funnel. This webinar will guide you through building consumer loyalty, enhancing brand perception, and developing a marketing strategy that differentiates you from the competition.

During our 60-minute webinar, you'll discover:

• Building a Brand That Sticks: Learn how to use CTV to craft a powerful unique value prop and brand promise that resonates with consumers.
  
  
• Establishing Consumer Loyalty Through Storytelling: Discover how CTV enables you to share your brand’s story through engaging video content that builds trust and fosters emotional connections.
  
  
• Rising Above the Competition: How leading brands leverage CTV to reinforce their premium status, similar to luxury car brands that command a higher price because of the value they represent.

Join us to learn how CTV can help you stand out, connect with your audience, and become the leader in your category!


Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/