Many cannabis marketers struggle to connect the dots between their advertising efforts and sales. The truth is customers rarely convert after seeing just one ad. Instead, they engage with multiple touchpoints on their buyer’s journey — CTV, Digital Out-of-Home (DOOH), Display, Google Search, SEO, and more—before making a purchase. Yet, most businesses still rely on outdated last-click attribution, which only credits the final interaction and ignores the role of brand awareness and the halo effect.

In this webinar, we’ll break it all down in simple terms. You’ll learn what an attribution model is, why it matters, and how to assign value across different marketing channels properly. No more guessing which ads are working—this session will help you measure and optimize your marketing for real results.

Key Topics Covered:

• Understanding the Halo Effect – how brand awareness drives conversions across all channels.
• Types of attribution models: Last-Click, Linear, Time Decay, Position-Based, and Data-Driven.
• How to assign weights to each media channel, from CTV and DOOH to Display, Native, and Paid Search.
• Simple steps to set up an MTA model without getting lost in complex data.

Meet Your Expert:

Joining us is Alexander Morrise, PhD, Head of Graph Data Science and AI at building Louie.ai, who has helped countless businesses move beyond spray and pray advertising to data-backed decision-making. With years of experience in programmatic advertising and analytics, Jake and Alexander will provide real-world examples to help you grasp the power of attribution.

What You’ll Walk Away With:

• A clear understanding of how customers engage with your ads across different platforms.
• The ability to identify and leverage assist channels—even if they don’t drive immediate conversions.
• A framework for measuring the real impact of your cannabis marketing investments and adjusting spend accordingly
• Confidence in using attribution models to improve decision-making and increase revenue.

This session is designed for all business owners and marketers who want to stop wasting money on ineffective ads and start making informed, data-driven decisions. No technical expertise required—just a willingness to learn how modern marketing works.

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Ready to take your cannabis text message marketing to the next level? Say goodbye to outdated tactics and hello to the power of SMS and MMS marketing!

Join us for a webinar featuring industry expert Jordan Hobson from Leafbuyer, where we’ll uncover how text-based marketing can ignite engagement, build customer loyalty, and drive repeat sales—all while keeping you compliant with text message regulations.

SMS and MMS marketing aren’t just effective—they’re essential for staying ahead in a competitive market. Learn when to use text vs. multimedia messages for maximum impact, and discover how to craft messages that grab attention and drive engagement.

But with great power comes great responsibility. Compliance is key to ensuring your messages reach their intended audience without being flagged or blocked. We’ll break down TCPA and TenDLC rules in a way that’s easy to understand, covering opt-in and opt-out best practices and how to choose a reliable SMS provider that keeps your campaigns legal and effective.

Once you’ve mastered compliance, it’s time to build a high-performing strategy that converts. Learn how to grow your subscriber list the right way, personalize and segment messages for better engagement, and leverage SMS/MMS to boost customer retention and sales. Plus, discover how multimedia elements like images and videos can take your marketing to the next level.

During our 60-minute webinar, you’ll discover:

• SMS vs. MMS – Learn the difference and when to use each for max impact.
• Stay Compliant – Master the must-know rules to avoid blocked messages.
• Boost Engagement – Grow your list, craft engaging messages, and convert more sales.

This isn’t just another webinar—it’s your chance to gain expert insights, actionable strategies, and a fresh perspective on how to supercharge your cannabis text message marketing. Secure your spot now, and get ready to revolutionize your SMS and MMS approach!

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

As cannabis marketers, we’ve seen it all—shadowbans, ad rejections, and disappearing accounts. But what if there was a platform where cannabis brands could engage with their audience without constant fear of getting shut down?

Bluesky social media is making waves as a decentralized social network with a fresh approach to content moderation and community-building. But is it this new social media platform cannabis-friendly? And more importantly, is your audience there?

Join us for a Cannabis BlueSky social media workshop led by Amy Donohue, and discover how your cannabis brand, dispensary, and ancillary businesses can build authentic communities and drive engagement.

What You’ll Learn:
• What is Bluesky? A breakdown of how it works, who’s behind it, and why it’s gaining traction.

• Is Bluesky Cannabis-Friendly? What’s allowed, what’s risky, and how it compares to other platforms.

• Why Add Another Social Network? The benefits of diversifying your cannabis social media strategy.

• Is Your Target Audience on Bluesky? How to determine if it’s worth your time and effort.

• Finding Your Community How to locate and engage with cannabis-friendly conversations.

• How to Show Up on Bluesky Best practices for posting, engaging, and growing your presence without burning out.

• Social vs. Sales Why interaction—not just posting—is the key to success on any platform.

• Navigating Bluesky’s Feeds How to follow the right topics, conversations, and influencers in cannabis and beyond.

Who Should Attend?
• Cannabis brand marketers looking for alternative platforms

• Dispensary owners & operators

• Ancillary businesses (tech, media, accessories)

• Content creators & influencers navigating social media restrictions

• Anyone tired of Instagram shutdowns and Facebook ad bans

Don’t wait until your social accounts disappear—future-proof your cannabis marketing today! Join us as Amy Donohue, CEO of AKA Social Media Solutions and a leading cannabis social media expert, breaks down how to navigate Bluesky social media for your cannabis business.

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/