FYI: This episode was recorded before we rebranded from Obedient to Semiserious.
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Loose meat sandwich hive, rise up! This week’s Can They Brand That? is for you. Featuring the iconic sloppy joe sauce, Manwich, we cooked up ideas about meat-cutes, sloppy martinis, man witches, famous Joes, and cooking competitions.

So get your buns over to our @semiserious YouTube channel and feast your eyes on our tangy, sloppy brainstorm: https://youtu.be/J3NrodMZZR0

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As the world’s first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious.
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Snapping into a Slim Jim is so 1995. This week on Can They Brand That?, we chomp into a healthier meat stick instead. (Chomps, for those paying attention.) This episode has everything: professional meat-thletes, a Katniss Everdeen campaign, chompspirational quotes, billiards for some reason, and a lot of Randy Savage (RIP). As the saying goes, get sticked!

Watch the full episode on our @semiserious YouTube: https://youtu.be/PuCXan1vKxk

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As the world’s first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious.
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Who wears short shorts and waxes poetic about the OG hair removal cream? We do. Can They Brand That? is BACK and badder than ever (so bad it’s good, of course). We’re kicking off our comeback with a brand near and dear to our legs: Nair, the hair removal cream. From Lisa Frank collabs to foam parties to a retired razor named Ray Zor, we do what we do best: say our weirdest ideas out loud.

Watch the full episode on our @semiserious YouTube: https://youtu.be/v9J7K29UbBA

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As the world’s first humor branding agency, Semiserious has worked their magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious.
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Hair we go again. It's new episode time and this week's featured brand is Billie—who makes 'razors designed for womankind' as well as other everyday essentials. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work sharpening up some smooth, creative concepts for Billie (including, of course, some hilarious flops). You'll hear our "game tape" recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.

You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the Billie Highlight Reel Video and see the spec graphics we designed of some of our favorite concepts (there were 32 slogans in total!):

Other tidbits that made their way into our episode against all odds:

• Bo Burnham,’s “Inside”
• Lucky Charms
• Marvel’s Loki
• Kanye West
• SNL
• Fun facts about words
• When Harry Met Sally
• Barenaked Ladies
• Nelly
• Harry Potter
• Dolphins
• Essential Oils
• Classic literature
• Blade Runner
• Ed Sheeran

If you like what you heard, swing by semiseriousagency.com to snoop around or hire us.
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As the world’s first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious.
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Wake up sleepyheads: this week’s new episode is the opposite of a snoozefest. It features a brainstorm from the vault (January 2021) where we performed a 10-minute slumber party (okay, real-time ideation) for Casper but with a freshly-recorded recap intro. If you’ve been following along with us for a bit, you likely saw the video and graphics roll through back then, but we wanted to revisit the brainstorm and share some insights on why we did what we did, what we liked/disliked, and how it landed us a fun naming project with a new ice cream brand.

The audio isn’t *perfect* because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly. But nevertheless, we podcasted.

You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the episode and see the spec graphics we designed of some of our favorite concepts. (There were 26 slogans in total!)

Other tidbits that made their way into our episode against all odds:

• The 1995 film Casper, starring Devon Sawa and Christina Ricci
• Cumulus and Cumulonimbus clouds
• Harry Potter’s Nimbus 2000
• 5 Little Monkeys
• ZZ Top

If you like what you heard, swing by semiseriousagency.com to snoop around or hire us.
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As the world’s first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious.
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Are you sitting down? Are you comfortable? Good. Go ahead and put your feet up for an episode as relaxing as our featured brand itself. Okay, maybe the episode is more entertaining than relaxing, but just let us have this segue. This week, we let our brains cozy up to Burrow—the 'luxury for real life' couch company. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work on creative concepts for Burrow that are worthy of a standing (or seated in this case) ovation. The episode kicks off with our "game tape" recap & insights before we share the highlights from the real-time brainstorm (and a long riff about anklets for some reason).

You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (pasted below for your leisure). Fun/alarming fact: we ideated 39 slogans in total during the 20-minute ‘storm.

Other tidbits that made their way into our episode against all odds:

• Cash 4 Gold
• Ankle Bracelets
• Marvel Cinematic Universe
• Avengers
• Ikea
• This little piggy went to market

If you like what you heard, swing by semiseriousagency.com to snoop around or hire us.
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As the world’s first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious.
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Ready for some good, clean*, fun? This week's brainstorm is from the vault (Fall 2020) where we performed a 10-minute sniff test (okay, brainstorm) for Native. This brainstorm video resulted in us landing a big project with them this January, so we wanted to revisit it and of course, record a game tape intro discussing what it was like hearing from the VP of Marketing after making jokes about 'Brad Pit's pits,' and how the Native project is going so far—including a real-life embarrassing story from our work on their new tagline. The audio isn't *perfect because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly. But nevertheless, we perspired, err, persisted.

You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the Highlight Reel Video and see the spec graphics we designed of some of our favorite concepts. (There were 31 slogans in total!)

Other tidbits that made their way into our episode against all odds:

• Marcel the Shell with Shoes On
• Meow Mix
• Outkast
• Brad Pitt
• Britney Spears
• Pepe Le Pew

If you like what you heard, swing by semiseriousagency.com to snoop around or hire us.
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As the world’s first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious.
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This episode doesn't suck, but the brand we feature does. IT'S A STRAW, CALM DOWN. Yep, the brand we ran our mouths about (as the clock ran out, naturally) is Phade—the first marine biodegradable straw derived from earth-friendly canola oil. This sustainable sipper behaves like plastic, but has a total breakdown (in a good way!); biodegrading in nearly any environment. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work stirring up cheers-worthy creative concepts for Phade (including, of course, some hilarious flops). You'll hear our "game tape" recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.

You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (there were 46 slogans in total!):

Other tidbits that made their way into our riffs:

• Potterotica and Potterheads as though they are into pottery and pot (Blazed Zabini)
• Sativa (sativ-up and at ‘em)
• Indica (in-da-couch)
• The Monkees (yes, the band that Davy Jones frontmanned)
• Hotboxing
• Canada
• D.A.R.E.
• Night at the Apollo & Bugs Bunny
• Doobie Brothers
• Pineapple Express
• Brandsplaining

If you like what you heard, swing by semiseriousagency.com to snoop around or hire us.
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As the world’s first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.