We put our noggins to work this week, rebranding the most North Pole-arizing beverage of the holiday season, eggnog. And we did it live in just 20 minutes, proving that it truly is a miraculous time of year.

From a Nogclub with bottle service (full of eggnog), to an influencer-led Nog Vlog initiative, to a winter ice cream truck that serves only eggnog (complete with a special eggnog anthem), we brainstormed all of the ways to give consumers a reason (for the season) to incorporate this often-overlooked drink into their family traditions. We went nog wild on new folklore as well as mascot ideas; all with the help of live YouTube comments from viewers (our workshop elves). As a holiday bonus akin to Jelly of the Month Club, we stuck around for a few Q&As and got into how we met, how we started Semiserious, and trends we've spotted in the biz. Watch the full, brainstorm + Q&A here: https://www.youtube.com/live/SREk9I3-8QQ

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

—

Timestamp

00:00 Introduction to the Show

05:53 The Concept of Pizza Pie

11:29 Improvised Branding and Show Ethos

14:36 Let the Brainstorm Begin!

44:41 Mascot O'Clock

46:28 Brand Collaborations & Spokespeople

49:36 Hired or Fired: Eggnog Marketing Strategies

52:28 Q&A: Building a Business Partnership

58:16 Trends in Branding: Offline Experiences

Wisdom for the Road

• Every toddler has an unhinged step in their bedtime routine.

• The importance of humor in branding and marketing.

• Eggnog is a polarizing holiday staple.

• Creating new traditions can enhance holiday experiences.

• Improvised branding can lead to creative breakthroughs.

• The power of creativity in a world dominated by AI.

• Holiday drinks can be marketed as part of family traditions.

• The tradition of drinking eggnog can be creatively expanded.

• Innovative campaigns can make eggnog more appealing to younger generations.

• The history of eggnog reveals its roots in wealth and accessibility.

• Mascots can play a significant role in branding eggnog.

• Building rituals around eggnog can create lasting traditions.

• The importance of offline experiences in today's digital world.

—

As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/