What's bold, tart, and criminally underappreciated? This show, for one. But also cranberries! So, just in time for Thanksgiving, we're bringing the two together. That's right, this week on Can They Brand That? (or should we say Cran They Brand That? heheh), we set our brains on Ocean Spray, the queen of cranberries, the craisin trademark owners, and the underdog (or should we say underbog?) of the fruit world. From tart-tan merch and office fruit jargon, all the way to a UTI charity event and a jellied cranberry sauce log balloon floating in the Macy's Thanksgiving Day Parade, we put on our cranberry-colored goggles to give this brand the punch-up it deserves.

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to bring some much-needed levity into the world where we can.

Watch us say it, not (ocean) spray it on the full episode below! https://youtu.be/G1f5bOyKHxM

Timestamps

00:00 Intro, Rules of the Show, and Featured Brand

05:20 Let the Brainstorm Begin!

31:22 Mascot O' Clock

36:14 Hired or Fired

Wisdom for the Road

• The podcast opens with playful banter about cranberries.

• Ocean Spray is humorously referred to as the 'Queen of Cranberries'.

• The hosts brainstorm unique marketing ideas for Ocean Spray.

• They discuss the urinary health benefits of cranberry juice and how to turn a brand benefit into an activation idea.

• A collaboration idea for a 'Bog Scouts' cookie is proposed.

• Seasonal marketing ideas include a spring break theme for cranberries.

• The hosts explore fruit idioms and how to incorporate cranberries into them.

• The conversation emphasizes the importance of humor in branding.

• The hosts encourage audience engagement through likes and subscriptions.

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As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/