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Are you ready to take your business to the next level but feel overwhelmed by the systems, processes, and team structure needed for sustainable growth? In this episode, I sit down with Nicole Powell, CEO of Halcon Marketing Solutions, to discuss the essential steps entrepreneurs must take to build an infrastructure that supports scale without burnout.

In this episode, we cover:
The biggest mistakes business owners make when trying to scale
How to create systems that streamline operations and free up your time
The power of delegation and hiring the right support
The role of marketing and brand positioning in long-term growth

Whether you're just starting or looking to refine your existing business model, Nicole shares actionable strategies that will help you build a foundation for long-term success.

FREE RESOURCE: Ready to reclaim your time and build a business that works for you? Grab my Ultimate Time Audit & Productivity System here camillewalker.co/timeaudit

Nicole's Website: https://www.halconmarketing.com/

Facebook: https://www.facebook.com/halconmarketing

LinkedIn: https://www.linkedin.com/in/nicole-powell-brand/

Instagram: https://www.instagram.com/halconmarketing/

Connect with Camille:

• Website: CamilleWalker.co
• Instagram: @camillewalker.co
• More Episodes: Call Me CEO Podcast
• Email: callmeceopodcast@gmail.com

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In this solo episode of Call Me CEO, host Camille Walker shares one of her favorite sanity-saving strategies for summer—creating themed days of the week to help keep things fun and predictable for both you and your kids. If you’ve ever heard “What are we doing today?” for the hundredth time before 9 a.m., this one’s for you.

Camille walks through five simple but creative day themes that can bring structure without feeling rigid:

• Make it Monday – craft, build, bake, or create together
• Try it Tuesday – check out a new park, recipe, or local adventure
• Water Wednesday – cool down with sprinklers, splash pads, or a DIY car wash
• Thoughtful Thursday – teach kindness with simple service or gratitude activities
• Free-for-All Friday – let the kids take the lead and enjoy a chill day on their terms

This approach gives your week a rhythm that kids can look forward to and participate in. Plus, it takes some of the mental load off of you as a mom trying to fill those long summer days. Camille also encourages listeners to customize the themes to fit their own family vibe and share their favorite ideas online!

Themed summer days have been one of my favorite ways to keep summer manageable, intentional, and most importantly—fun. Whether you follow this exact model or create your own, I hope this gives you a framework that brings a little more peace and play to your home.

And if you have your own fun theme ideas, I’d love to hear them! Come say hi on Instagram @CallMeCEOPodcast or drop me a note over at CamilleWalker.co.

Also—don’t forget! Our Mom In Mind Summit is coming this September. If you’re a mom navigating the balance of home, life, and business, you won’t want to miss it. We’re diving into conversations that support your mindset, your routines, and your goals—with expert speakers who get the season of life you’re in.

Here’s to a summer full of connection, creativity, and a whole lot of grace. You’ve got this, mama!

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Have you been caught in the trap of believing you need thousands of followers to build a profitable business? Kelly Leardon, CEO of Walk Like Warriors, shatters this myth by revealing how she built a thriving coaching practice with fewer than 1,000 Instagram followers and consistently sells out her programs through genuine connection rather than viral marketing.

The landscape of online business has dramatically shifted since the "golden age" of social media between 2020-2023. Today's successful entrepreneurs aren't those with the flashiest reels or largest follower counts—they're the ones who nurture authentic relationships and deliver exceptional results. Kelly walks us through her journey from fractional Director of Operations to business coach, describing the pivotal moment when she received DMs from women seeking her guidance despite her tiny following of just 100 people.

What sets Kelly's approach apart is her unflinching commitment to serving her audience with substantial, educational content rather than chasing viral moments. She explains why one follower who discovers you through a personal recommendation is worth a thousand from a viral post, and how to build launch strategies that don't depend on massive audiences. For entrepreneurs who struggle with time management (especially those with ADHD tendencies), Kelly shares her innovative "Time Mastery" system, complete with color-coding and themed days that accommodate women's multifaceted thinking styles.

Whether you're just starting your business journey or feeling frustrated by slow follower growth, this episode provides refreshing permission to focus on depth rather than breadth. Kelly's multi-five-figure launches with a modest following demonstrate that when you obsess over your audience's success and create products that truly transform lives, conventional metrics become irrelevant. Her practical insights on nurturing waitlists, crafting effective launch sequences, and balancing work with family life offer a sustainable path to building a business you genuinely love.

Ready to algorithm-proof your business and build success that doesn't depend on social media whims? Grab your notebook and dive into this conversation that might forever change how you measure your business success.

Website: https://walklikewarriors.com/

Connect with Kelly:

Instagram: http://instagram.com/Walk_Like_Warriors

YouTube (launching in February): https://www.youtube.com/@Walk_Like_Warriors

Connect with Camille:

• Website: CamilleWalker.co
• Instagram: @camillewalker.co
• More Episodes: Call Me CEO Podcast

Email: callmeceopodcast@gmail.com

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Struggling with screen time this summer? You’re not alone—and you’re not doing it wrong. In this episode of Call Me CEO, Camille shares how to create a screen strategy that empowers both you and your kids. It’s not about cutting out screens entirely—it’s about choosing purposeful, educational, and calming tech options that support your family’s rhythm and sanity.

Camille walks you through:

• Her favorite educational apps like Simply Piano and Duolingo
• A brilliant screen-free option with her podcast 5-Minute Meditations for Kids
• How to build emotional connection with the Time for Us Journal on Amazon
• Her proven Screen Freeze Program to reset habits and reduce tech tension

It’s time to ditch the guilt and lead your family like the CEO you are—with calm, clarity, and intention.

What You’ll Learn:

• How to shift from screen guilt to screen strategy
• Kid-friendly educational apps that actually teach skills
• Easy screen-free alternatives that support emotional regulation
• Tips for anchoring tech use with connection
• Tools for resetting screen habits at any time

Links & Resources Mentioned:

• 5-Minute Meditations for Kids Podcast
  → Listen on Spotify
• Simply Piano & Simply Series
  → Available in the App Store & Google Play
• Duolingo Language App
  → duolingo.com
• Time for Us Parent-Child Journal
  → Available on Amazon – Volume 2 Link
• Volume 1: Time For Us
• Screen Freeze Program
  → Get the Reset – Link

Weekly Newsletter for moms who lead like CEOs
→ Subscribe: FREE MOM BALANCE PLAYBOOK


Connect with Camille:

• Website: CamilleWalker.co
• Instagram: @camillewalker.co
• More Episodes: Call Me CEO Podcast

Email: callmeceopodcast@gmail.com

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What happens when a family of savvy couponers discovers the world of online deals and affiliate marketing? Sandy Walton and Kathy Parsons, sisters and co-owners of Sassy Saves, transformed their money-saving expertise into a thriving digital business that now supports multiple families.

Starting just before the pandemic hit, their timing couldn't have been better. As the world locked down and online shopping surged, these sisters built a structure that allowed them to share deals around the clock. "During COVID, we just saw our business take off," they explain. Between them, they're raising 11 children while managing a team that includes family members spanning multiple generations—from parents to siblings to in-laws.

Their journey wasn't without challenges. From navigating complex family dynamics to experiencing burnout, the Sassy Saves team learned valuable lessons about setting boundaries and supporting each other. "We all suffer from burnout. We take turns," Sandy shares candidly. "Whenever Kathy's having a moment, she calls me and says 'I give up today, we're done.' And I'm like 'no, we can do this.'" This support system has proven crucial to their sustained success.

What truly sets them apart is their unwavering consistency. For five years straight, they haven't missed a single day of posting deals. This dedication, combined with their intimate knowledge of what constitutes a genuinely good deal, has earned them a loyal following across multiple platforms. They've mastered the delicate balance of creating urgency around deals without misleading their audience, maintaining integrity in an industry where trust is everything.

For those interested in affiliate marketing, their advice is refreshingly honest: know your value, be prepared to work extremely hard before seeing significant returns, and understand that social media platforms are businesses. "If you don't have your number in your mind, then it's not worth your time," they emphasize, highlighting the importance of valuing yourself and your work appropriately.

Ready to start saving money with expert guidance? Follow Sassy Saves on Instagram @SassySaves or join their popular Facebook groups like "Good Golly" and "Freaking Insane Deals" to discover incredible offers curated by this remarkable family team.

Resources:

Sassy Saves website: https://sassysaves.com/

The Ultimate Time Audit & Productivity System (Freebie)
Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27
Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop
Sign up for free here: DISCOVER YOUR WHY

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/

Connect with Sassy Saves:

Facebook - https://www.facebook.com/share/g/15iZffjcWe/

IG - https://www.instagram.com/sassysaves?igsh=MX

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Feeling overwhelmed by your never-ending to-do list? You don’t have to do everything to run a successful business. The key to scaling without burnout is delegation—but where do you start?

In this episode, I’ll walk you through:
What tasks you should delegate first
How to find the right Virtual Assistant for your business
The systems and tools that make delegation seamless
How to set up your VA for success so they help your business grow

Get My $27 Hiring a VA Cheatsheet:
I’ve made hiring your first (or next) VA super simple. Download my Hiring a VA Cheatsheet for just $27 and get a step-by-step roadmap to hiring confidently and growing your dream team. Grab it here!

Resources Mentioned:
Hiring a VA Cheatsheet – Get it for just $27
60 Days to VA Program – My trained Virtual Assistants are ready to help!

Let’s Connect:
Instagram: @camillewalker.co
Newsletter: Sign up here

Listen to more episodes: Call Me CEO Podcast

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What if marketing your business felt natural, authentic, and—dare we say—enjoyable? Mills Gray is on a mission to help service providers ditch the aggressive "bro marketing" tactics and build client journeys that feel good for everyone involved.

Drawing from 17 years of business ownership and her fascinating background as a scuba instructor, Mills brings a fresh perspective to marketing high-ticket services. Her approach is refreshingly simple: find marketing strategies you actually enjoy and focus there, rather than spreading yourself thin across every platform and tactic.

"The key to all of it is finding the thing that you really enjoy doing and also getting your marketing message right," Mills explains. Too often, we market from our expert perspective, five steps ahead of where our clients actually are. The result? Our messaging falls flat because we're not addressing the problems our clients recognize they have.

Mills walks us through creating a natural client journey that respects the relationship-building process. Comparing it to dating, she reminds us that rushing to sell is like proposing on the first date—it simply doesn't work. Instead, she recommends nurturing leads through value-driven content that helps potential clients get to know you before making a purchasing decision.

When it comes to lead magnets, Mills advocates for simplicity: "Don't get too bogged down. Do two hours max on your lead magnet and then just send the damn thing." She explains that cold audiences will give you seven minutes of their attention at most, so focus on quick wins rather than elaborate challenges.

For service providers struggling with pricing, Mills offers a refreshing perspective on valuing your time and expertise appropriately. She challenges the notion that lower prices lead to more sales, explaining that perception of value plays a crucial role in client decisions.

Whether you're just starting out or looking to elevate your existing business, this conversation will help you create marketing that aligns with who you are while effectively connecting with the clients you're meant to serve.

Resources:

Mills’ website: https://www.millsgray.com/

The Ultimate Time Audit & Productivity System (Freebie)
Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27
Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop
Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)
Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/

Connect with Mills:

IG: https://www.instagram.c

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Ever feel like you're drowning in a sea of content creation? Constantly filming, writing captions, posting updates, and sending emails while wondering if there's a better way? You're not alone, and there absolutely is a solution.

The secret isn't creating more content—it's maximizing what you've already created through strategic repurposing. As a mom entrepreneur who's been podcasting for over four and a half years, I've developed a framework that has saved me countless hours while significantly boosting my visibility online.

This episode breaks down my exact content repurposing system, including the revolutionary "Domino Blueprint" that transforms one video into ten pieces of content with minimal effort. We explore why most people struggle with repurposing (hint: overthinking, perfectionism, and lack of systems) and how to overcome these obstacles. You'll discover why repetition isn't just acceptable but essential—most people only see about 10% of what you share anyway!

Whether you're just starting out or looking to streamline your existing content strategy, you'll walk away with actionable steps to implement immediately. I also share resources to help you audit your time, discover your "why," and access my complete repurposing playbook. The best part? You don't need to be everywhere all the time—you just need to show up strategically.

Ready to reclaim your time while expanding your reach? Grab your free Ultimate Time Audit and Productivity System from the link below, and start implementing the content repurposing strategies from this episode. Your family, your business, and your peace of mind will thank you! Subscribe for more practical business strategies designed specifically for moms building businesses without burning out.

If creating content is eating up all your time (and brain cells), this episode is for you.
Camille breaks down her no-stress strategy for turning ONE idea into 10+ posts—without living online or constantly reinventing the wheel.

You’ll learn:

• Why repurposing is the secret sauce of visibility
• How to turn a podcast or blog into a week of content
• Her favorite tool for making it effortless
• What to say, post, and share—without overthinking it

Action Step: Take ONE piece of content and repurpose it into three new formats this week.

Links mentioned:

• Discover Your Why
• Content Planner

Connect with Camille:
Website: CamilleWalker.co
Instagram: @camillewalker.co
Blog & Printables: MyMommyStyle.com