In this episode of the CEO Pulse Podcast, Rafael sits down with Simon Severino, CEO of Strategy Sprints and author of Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business. Simon shares his framework-driven approach to helping entrepreneurs double their business revenue within 90 days.

𝗪𝗲 𝗱𝗶𝘃𝗲 𝗱𝗲𝗲𝗽 𝗶𝗻𝘁𝗼:

The 3-Month Sprint Strategy: Simon breaks down his monthly optimization process, focusing on increasing pricing power in month one, improving sales conversation win rates in month two, and accelerating sales velocity in month three.

The 8-Step Repeatable Sales Process: An inside look into structuring high-ticket sales conversations by prioritizing active listening, visualizing client needs, and managing the timing of pricing discussions.

Mindset and Longevity: Simon reflects on his 22-year journey in consulting, explaining how substituting stressful ambitions with a playful focus on having fun and leveraging compound effects has sustained his energy and prevented burnout.

Time Stamps:

Here are the timestamps for the key sections of the video:

00:00 - 01:36: Introduction and overview of the podcast episode.

01:37 - 04:12: Background of the guest, Simon Severino, and the origin of Strategy Sprints.

04:13 - 11:38: Detailed breakdown of the 90-day sprint stages and the 8 steps of repeatable sales.

11:39 - 13:58: Discussion on high-ticket vs. low-ticket business models.

13:59 - 17:14: Simon's passion for consulting and working across multiple industries.

17:15 - 19:10: Breakdown of the final sprint stage: increasing sales velocity and expansion selling.

19:11 - 22:50: Insights into the "200k club" mastermind and community value.

22:51 - 26:57: Mindset, avoiding burnout, and the power of compound effects.

26:58 - 28:55: Strategies for effective team delegation and operational efficiency.

28:56 - 29:59: Information on accessing free tools, templates, and Simon's book.

30:00 - 30:44: Simon's closing advice to his 17-year-old self.

30:45 - 31:59: Wrap-up, social media channels, and final remarks.

Connect with Simon:

Website Calendar: You can visit strategysprints.com and hop on their calendar to schedule a time to talk.

YouTube: Simon is active on his YouTube channel, titled "Simon Severino High Ticket Sales".

X (formerly Twitter): He is active on X at the handle @SimonSeverino.

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This video features an episode of the CEO Pulse Podcast where the host interviews guest Zach Lemaster, the CEO and owner of the turnkey investment company Rent to Retirement.𝗪𝗲 𝗱𝗶𝘃𝗲 𝗱𝗲𝗲𝗽 𝗶𝗻𝘁𝗼:Background: Zach Lemaster shares his unique background as a former U.S. Air Force captain and an optometrist. He discusses how he transitioned into real estate in 2011 and how it enabled him to build his desired lifestyle and participate in national humanitarian work.The Turnkey & Build-to-Rent Model: Zach explains his company’s systematic approach to identifying the best national investment locations based on criteria like supply and demand, landlord-friendly laws, low taxes, and economic growth. His company provides newly constructed, cash-flow-positive rental properties and handles all management for investors.Market Strategy: The conversation covers the benefits of investing in affordable, high-demand secondary markets (such as regions outside of oversaturated major cities) and following post-COVID population shifts.Risk and "IDEAL" Investing: Zach shares his mindset on risk mitigation through education and sticking to real estate fundamentals. He highlights the "IDEAL" investment acronym for wealth creation in real estate: Income, Depreciation, Equity build-up, Appreciation, and Leverage.Time Stamps:00:00 - 00:35: Guest introduction and initial overview of the "IDEAL" investment acronym.00:40 - 01:44: Formal podcast introduction, host overview of Zach Lemaster's professional background, and Zach's take on engineering his desired lifestyle.01:45 - 03:05: Discussion on buy-and-hold real estate as an active path to wealth creation.03:06 - 04:30: Transition from optometry and the military into real estate, and utilizing a VA loan for a first property.04:31 - 05:35: Action vs. knowledge, and standard real estate books that serve as entrepreneurship entry points.05:36 - 07:13: Explaining the turnkey and build-to-rent real estate model, along with market criteria (landlord laws, low taxes, growth).07:14 - 10:13: Deep dive into national market evaluation, demographic shifts to the Sun Belt/Southeast, and the benefits of affordable secondary markets.10:14 - 11:21: Post-COVID work-from-home trends and population shifts driving demand in specific regions.11:22 - 13:21: Team building strategy, leveraging local resources, scaling portfolios, and utilizing unique financing options.13:22 - 16:32: Risk mitigation, relying on real estate fundamentals, and handling market fluctuations through diversification.16:33 - 18:31: The analytical approach to real estate numbers and an in-depth breakdown of the "IDEAL" acronym (Income, Depreciation, Equity build-up, Appreciation, Leverage).18:32 - 19:53: Maintaining thick skin through deal challenges and the specific piece of advice Zach would give his 17-year-old self.19:54 - 33:36: Outro, where to find Rent to Retirement online, and host wrap-up.Connect with Zach Lemaster:Website: Visit renttoretirement.com to access investment calculators, market research, data, and to set up a consultation call.Media Channels: Check out the dedicated Rent to Retirement podcast and YouTube channel for information on creative financing and real estate strategies.Text Line: Text the letters "REI" to the number 33777 to join their email list and schedule a time to speak with their team.🔥 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more insightful, real conversations with top entrepreneurs.Hit the bell 🔔 so you never miss an episode of the CEO Pulse Podcast.

In this episode, Rafael sits down with real estate power couple Jenn and Joe Delle Fave, founders of the Creative Finance Playbook. Transitioning from a teacher and a car dealership employee in upstate New York to running and empowering a thriving community of Real Estate Investors. They share their journey of building multi-million dollar real estate wealth through lifestyle entrepreneurship.

𝗪𝗲 𝗱𝗶𝘃𝗲 𝗱𝗲𝗲𝗽 𝗶𝗻𝘁𝗼:

Direct-to-Seller Strategy: Why off-market deals yield the best returns compared to saturated MLS listings.

Creative Financing Mastery: How they utilize subject-to, seller financing, and lease options to purchase properties with as little as $100 down.

Remote Business & Scaling: Tips on moving away from a W2, maintaining focused daily habits, and tracking high-impact KPIs (like the number of offers made weekly).

Partnering with Your Spouse: How to navigate running a business together by identifying individual strengths and aligning on vision.

Time Stamps:

00:00 – Intro & The Advantage of Direct-to-Seller Strategy

00:32 – Welcoming Jenn and Joe Delle Fave

02:14 – Transitioning from Local to Remote Real Estate

03:45 – Explaining Creative Financing & Their $100-Down Method

05:57 – Moving to Full-Time Real Estate & Homeschooling

07:45 – The Challenges and Focus of Sourcing Off-Market Deals

11:50 – Scaling a Business Through Community and Messy Massive Action

16:20 – How Students Are Leaving W2s Using Free Marketing Strategies

17:54 – Habits and Time Management for High-Impact Scaling

21:37 – Habit Replacement: Cutting Out Television and Netflix

22:25 – Lessons from the Car Dealership: Building Long-Term Rental Wealth

26:54 – Tracking KPIs: The Importance of Focus and Offer Velocity

28:01 – Lead Generation: Sourcing Motivated Sellers via Meta Ads

32:37 – Partnering with Your Spouse: Visionaries, Integrators, and Spousal Support

40:40 – Joining the Creative Finance Playbook Community

43:49 – Information vs. Connection: Running Virtual Teams

45:00 – What Advice Would You Give to Your 17-Year-Old Self?

47:11 – Outro & Final Takeaways

Connect with Jenn & Joe:

Website: creativefinanceplaybook.com

YouTube: Creative Finance Playbook

Socials: Search Jennifer Delle Fave and Joe Delle Fave on Facebook & Instagram

🔥 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more insightful, real conversations with top entrepreneurs.

Hit the bell 🔔 so you never miss an episode of the CEO Pulse Podcast.