Your team posts on LinkedIn every week, the likes and followers are climbing, and still nobody is getting in touch. In this episode, Kanika shares what she told a client whose company posted 61 times in five months with no incoming conversations, and how measuring conversations instead of likes changed that.

You will learn why likes and followers push your team in the wrong direction, how to judge your marketing by what it leads to, and what a post needs to say to move a buyer from liking it to reaching out.

Get your free LinkedIn profile audit and see what is costing you clients: kanikavasudeva.com/linkedin-profile-audit

Chapters: 0:00 61 posts and no customers 1:17 Why likes and followers cost you money 2:12 Judge your marketing by ROI 3:34 The juice manufacturer example 5:41 Posts that attract buyers 6:15 Two jobs for every post 7:22 Measure conversations, not likes

Want your team trusted on LinkedIn? Book a call at kanikavasudeva.com/talk

#LinkedInTraining #SocialSelling #B2BMarketing #LinkedInContent

Most sales objections are not really about price. In this episode, Kanika Vasudeva shares the five moments where sales calls go wrong and how to uncover the real reason sitting underneath what a buyer says.

In this episode you will learn:

• Why price, budget and timing are labels, not the real objection
• Why defending your offer closes the conversation instead of moving it forward
• How to hear objections in the first minutes of a call, not only at the end
• A question to ask when someone says "I need to think about it"
• Why your own belief about the objection can cost you the sale

Chapters 00:00 Why objections keep costing the sale 01:24 1. Taking every objection literally 02:19 2. Defending instead of getting curious 03:13 3. Thinking objections only show up at the end 03:54 4. Not asking what sits underneath 04:41 5. Believing the objection is the real reason 05:34 What closers do differently

Trusted relationships are what turn a sales conversation into a signed client. If you want your team to build that trust on LinkedIn before the sales call even starts, book a call with Kanika at https://kanikavasudeva.com/talk

Learn about LinkedIn training for teams: https://kanikavasudeva.com/training Connect with Kanika on LinkedIn: search Kanika Vasudeva

#LinkedInTraining #SocialSelling #SalesLeadership #B2BSales

Posting more is not what builds your presence on LinkedIn. In this episode I share a simple 20-minute routine that connects what you post to the conversations it should start.

In this episode you will learn:

• Why posting more content on its own is not enough.
• How strategic commenting can increase your visibility, your profile visits and the conversations that find you.
• A 20-minute routine built around content, conversations and calls.
• How to turn LinkedIn engagement into warmer relationships with the right people.

Most people think LinkedIn growth comes from posting more. But when you create content and then walk away, you miss a big part of the opportunity. Content builds your authority, conversations build trust, and calls turn the right relationships into clients.

Want your team to build this habit together? Find out about my keynotes and team training at kanikavasudeva.com/training

Kanika Vasudeva is a LinkedIn strategist, keynote speaker and corporate LinkedIn trainer based in Perth.