How Amazon escaped bureaucracy and kept startup speed at scale. The single-threaded leadership principle that powered AWS, Prime, and Alexa—and why your innovation is dying as someone's side project.

Why do we remember Newton's apple but not his 30 years of mathematics? Why does Nike's waffle iron story matter more than their actual innovation process? Discover why the most powerful brands aren't built on facts—they're built on mythology. This episode reveals the hidden architecture behind stories that survive centuries and shows you how to craft your own brand myth that outlives your product.

Why do we hide certain shopping bags? What makes a brand something we use but never recommend? In this episode, we explore the psychology of "compromise brands"—products that solve our problems but damage our self-image.

Why do some companies destroy entire industries while others become irrelevant overnight? It's not about having better technology or more money—it's about thinking differently.

Perfect for entrepreneurs, business leaders, and anyone who wants to stop playing by yesterday's rules.

A reformed marketing consultant's confession: Why 'sell the experience, not the product' advice has gone too far, and how the world's most successful companies actually win by doing the basics exceptionally well.

Explore how Canva transformed from a simple design tool into a $40 billion powerhouse by targeting "non-designers" while Adobe focused on professionals. This episode examines Clayton Christensen's Innovator's Dilemma theory through Canva's rise, revealing why successful companies struggle with disruptive innovation and how emerging technologies create opportunities for startups to upend entire industries.

The untold story of Carl Icahn's first major corporate takeover in 1978, when he challenged Tappan Company's CEO in a dramatic boardroom confrontation that would define activist investing and reveal how corporate leadership can lose touch with reality—until an outsider forces them to face the truth.

Explore how Versace transformed everyday hardware store safety pins into high fashion's most iconic statement in 1994. This episode examines the business strategy behind Elizabeth Hurley's legendary black dress and reveals how brands can find extraordinary potential in the utterly ordinary. A masterclass in authentic innovation and cultural timing.