『The Most Dangerous Brand Promise Is the One Customers Believe』のカバーアート

The Most Dangerous Brand Promise Is the One Customers Believe

The Most Dangerous Brand Promise Is the One Customers Believe

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Chipotle built one of the most trusted brand promises in modern business — then nearly broke it. This episode unpacks why the promises customers believe most are the ones that carry the highest risk, with lessons from Chipotle, Volkswagen, Boeing, and Wells Fargo on what happens when a brand's greatest strength becomes its biggest vulnerability.

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