『The Twin Innovations of Category-Defining Products』のカバーアート

The Twin Innovations of Category-Defining Products

The Twin Innovations of Category-Defining Products

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Earl Tupper invented Tupperware. He couldn't sell it. Brownie Wise could — and did, building one of the first great direct-selling empires from a living room in Miami. He fired her anyway. A short story about the two innovations every category-defining business needs, and why the one that gets remembered is rarely the one that mattered most.

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