『Business Built Right』のカバーアート

Business Built Right

Business Built Right

著者： Shah M M Industrial Designer Business Strategy Consultant. mmshah8@gmail..com
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Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive. In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results. Ready to build something that lasts? Let's get started.Shah M M, Industrial Designer, Business Strategy Consultant. mmshah8@gmail..com 経済学
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  • Identity as the Product: The Signal and the Sale

    Identity as the Product: The Signal and the Sale
    2026/06/22

    Stanley went from $73M to $750M in four years — without changing its product. Tupperware had better engineering, richer heritage, and 75 years of household trust — and filed for bankruptcy. This episode breaks down the one question Stanley asked that Tupperware never did, and why your product might be suffering from the same blind spot.

    Identity as the Product: The Signal and the Sale
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    24 分
  • How Brownie Wise Built the World's First Viral Marketing System in 1950

    How Brownie Wise Built the World's First Viral Marketing System in 1950
    2026/06/16

    In 1950, a single mother in Miami built the world's first viral marketing system — no technology, no budget, no playbook. She just understood people. This episode unpacks how Brownie Wise used every principle of influence, social proof, and behavioural psychology decades before anyone named them — and how the company she built repaid her with thirty thousand dollars and a termination letter.
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    22 分
  • The Conté Principle: Turning Scarcity into Strategy

    The Conté Principle: Turning Scarcity into Strategy
    2026/06/06

    In 1795, France ran out of graphite mid-war. What Nicolas-Jacques Conté did next created a process the entire world still uses 230 years later. This episode unpacks the Conté Principle — why the companies that survive supply crises find another source, but the companies that dominate the next era make the source irrelevant. With lessons from TSMC, Toyota, and a pencil.
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    21 分
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