“People won’t pay that much for training…”

It’s one of the most common things gym owners say – and one of the biggest misconceptions in the business.

The truth here is that price usually isn’t the issue. It’s how the value is perceived. And dropping your rates to stay competitive almost always leads to the same outcome: a race to the bottom.

In this episode, Tim and Randy break down the pricing trap so many gyms fall into – and why offering the same type of training with the same messaging as everyone else leaves price as the only thing to compete on. That’s when profit shrinks and clients start to churn.

But it doesn’t have to be that way.

A unique, clearly positioned service – like scalable semi-private training – lets you stand out and charge accordingly. When clients see the difference, they don’t question the price. They see the value.

This episode is all about helping gym owners confidently raise rates, boost retention, and build a business that attracts loyal, high-value members. If you're tired of blending in and ready to grow, this is the shift that makes it happen.

Tune in and take notes.

Key Takeaways:

• Intro (00:00)
• Price point limits profitability in CrossFit model (01:00)
• Community isn’t enough to justify premium pricing (04:55)
• Semi-private model offers higher perceived and real value (07:40)
• You can’t bolt CrossFit onto a semi-private model (11:20)
• Market determines value – not the owner's passion (13:32)
• Owners should pivot, not just work harder in bad models (19:10)

Additional Resources:

- Schedule your SpringBoard call

- Stop the summer slump before it starts - slash membership freezes by 50%

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi Private Pro on us!

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Switch to Semi Private course

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!

You might think you’re keeping a close eye on your gym’s profits — but what if hidden problems were draining thousands of dollars from your business every year without you even noticing?

In this episode, Tim and Randy uncover five silent killers that are quietly eating into gym profitability — and share why most owners don’t catch them until it’s too late.

These aren’t the obvious mistakes everyone talks about. Some of them are so small you’d never expect they could add up to thousands in lost profit. But they do — and fixing just one could completely change your bottom line.

If you’re ready to stop the slow leaks and finally put more money back into your business (and your pocket), you won’t want to miss this one.

Tune in and find out where the hidden traps are — and how to fix them fast.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Profit Killer #1: Overstaffed times and empty hours (02:21)
• Profit Killer #2: Grandfathered rates (05:22)
• Profit Killer #3: Old software and unused subscriptions (08:43)
• Profit Killer #4: Frozen memberships (10:14)
• Profit Killer #5: Bad personal training splits (12:28)

Additional Resources:

- Schedule your SpringBoard call

- Stop the summer slump before it starts - slash membership freezes by 50%

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi Private Pro on us!

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Switch to Semi Private course

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Randy and Zach introduce SpringBoard, ProFit’s redesigned coaching program that trades pressure for progress.

Instead of forcing everyone through the same 12-week sprint, SpringBoard gives gym owners 12 months of coaching support — with a custom path built around your business, your goals, and your pace.

This program draws inspiration from their elite Iron Circle mastermind, while still being accessible to owners who aren’t there yet. Think of it as the JV version of varsity-level coaching — still elite, just tailored to get you up to speed.

Randy and Zach explain why they scrapped the old Business Accelerator and Switch to Semi Private models, and how SpringBoard combines the best elements of both — minus the burnout.

They also talk real-world challenges: what to do if your gym’s been stuck for years, how to scale a service model that actually fits your market, and why systemizing your operations is the only real path to freedom.

Join them to learn how SpringBoard is helping gym owners finally systemize, scale, and take control of their business future.

Tune in now!

Key Takeaways:

• Intro (00:00)
• SpringBoard replaces rigid timelines with 12-month access (01:44)
• Emphasis on scalable, replicable business systems (04:41)
• Customizable coaching paths, not linear programs (06:10)
• Business owners vs. passionate trainers (08:17)
• Real-world scalability examples (10:07)
• Lowered price and entry barriers for gym owners (11:15)
• Learning from others’ failures saves time and money (13:04)

Additional Resources:

- Schedule your SpringBoard call

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi Private Pro on us!

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Switch to Semi Private course

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!

This one’s not new… but it is necessary.

This is a re-release of an old episode – because sometimes the most important stuff is the stuff you need to hear again. Especially when it comes to the basics.

In this episode, Tim and Randy take us back to the foundations – the systems your gym business can’t survive without: Attraction, Conversion, Delivery, and Ascension.

This is about installing foundations that give you clarity, consistency, and control. Because if you’re still manually fixing every fire that pops up… if your sales vanish when one person is out sick… or if your clients vanish when a coach leaves… then it’s not a people problem. It’s a systems problem.

Tim and Randy break down their four-circle framework and show exactly how each system drives the outcomes every gym owner wants: more money, more trust, better results, and long-term retention.

This episode is a solid reminder that getting the basics right still matters – and that no matter how advanced things get, the fundamentals always hold up.

Tune in and find out what your business might be missing.

Key Takeaways:

• Intro (00:00)
• Systems remove variables (01:08)
• Attraction system - marketing (03:08)
• Conversion system - sales (05:46)
• Service delivery - the impact on client experience (07:18)
• Ascension system for client progression (16:22)
• Recap (24:48)

Additional Resources:

- Schedule your SpringBoard call

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!

If you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model.

In this episode, Tim and Randy take a hard look at the CrossFit business structure and ask the uncomfortable question too many gym owners avoid: Is this model even built to succeed long-term?

(Spoiler: It’s not.)

It’s not a lack of business skills causing CrossFit gyms to close. It’s the model – everyone’s offering the same thing at the same price, which makes it nearly impossible to stand out or make real money.

Even the best managers can’t win with a setup that holds them back. So, if you’re working hard but not seeing results, this is the wake-up call you’ve been waiting for.

Tune in to learn why semi-private training is a smarter, more profitable path – and how even current CrossFit owners can start making the shift.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• CrossFit gyms are closing more than opening (00:35)
• Low prices make the model unsustainable (02:50)
• Grungy locations limit market appeal (03:50)
• Clients want personalized programming, not group workouts (05:25)
• Semi-private model offers higher perceived and real value (07:40)
• Top earners focus on private training (09:15)
• CrossFit and semi-private don’t mix (11:20)
• Market decides what you can charge (13:32)
• You can’t outwork a bad model (19:45)

Additional Resources:

- Schedule your SpringBoard call

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Still running your gym like a hobby – and wondering why it’s not growing?

A lot of gym owners say they want to scale. But when you peek under the hood, what they really have is a collection of hacks, manual workarounds, and good intentions.

In this episode, Tim and Randy dive into the five non-negotiable systems every fitness business needs to grow with intention, not accident. These aren’t “nice to haves.” These are foundational if you want your gym to function like a real business and not just a side hustle with a lease.

They break down:

• Why taking checks and using spreadsheets for billing is holding you back
• Why that slick-looking website you paid for might be costing you leads
• Why gym owners who are still relying only on referrals are flying blind

More importantly, they explain how simple it is to plug in the right systems for membership management, automation, website conversion, paid ads, and lead booking.

So, if you’re trying to finally hit $30k/month or just want to stop stressing about where your next 10 clients are coming from – this episode is for you.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• #1 – Membership management software (03:06)
• #2 – A high-converting website (06:31)
• #3 – Online consultation booking system (12:31)
• #4 – Paid advertising strategy (17:17)
• #5 – Automation system for follow-up (21:29)
• Every system discussed contributes to growth (27:00)

Additional Resources:

- Schedule your SpringBoard call

- Increase your fitness studio's revenue by 57% with WellnessLiving

- 97Display’s discount for Pro Fit clients: https://97display.com/profit/

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!

You think you’re covered – until one April Fools’ joke makes you question everything.

In this episode, Tim and Randy reflect on a prank that started with a fake all-staff callout… and ended with a real conversation about how fragile even the best systems can be in a single-location gym.

Tim shares how the scare made him rethink just how “removed” he really is from daily operations and why – as much as we want to believe we’ve built a self-sufficient machine – most gym owners are just one key person away from stepping back in.

They break down what’s working, what’s still a risk, and why being prepared to jump back in doesn’t mean you’ve failed – it just means you’re realistic.

Whether you’re working to build systems to step out – or already have a gym that runs without you, this episode is your reminder to test the limits and tighten the gaps.

Let’s get into it.

Key Takeaways:

• Intro (00:00)
• Staff absence shows owner is never fully removed (01:22)
• Last-minute consultation request highlights vulnerability (03:30)
• Coach anonymity system protects client experience (06:08)
• Delegating decision-making through trust (08:05)
• Hiring/firing fully handled by fitness director (09:31)
• Overstaffing and floater roles as insulation (12:45)
• Owner’s responsibility to jump in when needed (15:51)

Additional Resources:

- Schedule your SpringBoard call

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in.

In this episode, Tim and Randy unpack the uncomfortable truth that no one likes to talk about – but they’ve seen it across dozens of gyms: member numbers dipping slightly in Q1. Not because something’s broken, but because that’s just how this time of year tends to go

But here’s the good news – lower member count doesn’t automatically mean your business is struggling.

They break down why obsessing over member count misses the point, and explain why Delta – your recurring revenue growth – is the number that actually tells the truth. In many cases, revenue is up even when headcount is down… and that’s a sign you’re doing things right.

If you’ve been second-guessing your Q1 performance, this one’s going to give you some clarity – and a much better way to measure progress.

Tune in to learn more.

Key Takeaways:

• Intro (00:00)
• Q1 member counts are trending downward (01:53)
• Delta (recurring revenue) as the real KPI (03:39)
• Freezes lead to uncollected and unearned revenue (07:26)
• Coaching goals: recurring revenue over $30K (10:51)
• New Springboard model bundles all past coaching (11:49)

Additional Resources:

- Schedule your SpringBoard call

- Magic Mind Mental Performance Shot (48% off your first subscription or 20% off one-time purchases with code TIMLYONS20 at checkout.)

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!