“People won’t pay that much for training…”

It’s one of the most common things gym owners say – and one of the biggest misconceptions in the business.

The truth here is that price usually isn’t the issue. It’s how the value is perceived. And dropping your rates to stay competitive almost always leads to the same outcome: a race to the bottom.

In this episode, Tim and Randy break down the pricing trap so many gyms fall into – and why offering the same type of training with the same messaging as everyone else leaves price as the only thing to compete on. That’s when profit shrinks and clients start to churn.

But it doesn’t have to be that way.

A unique, clearly positioned service – like scalable semi-private training – lets you stand out and charge accordingly. When clients see the difference, they don’t question the price. They see the value.

This episode is all about helping gym owners confidently raise rates, boost retention, and build a business that attracts loyal, high-value members. If you're tired of blending in and ready to grow, this is the shift that makes it happen.

Tune in and take notes.

Key Takeaways:

• Intro (00:00)
• Price point limits profitability in CrossFit model (01:00)
• Community isn’t enough to justify premium pricing (04:55)
• Semi-private model offers higher perceived and real value (07:40)
• You can’t bolt CrossFit onto a semi-private model (11:20)
• Market determines value – not the owner's passion (13:32)
• Owners should pivot, not just work harder in bad models (19:10)

Additional Resources:

- Schedule your SpringBoard call

- Stop the summer slump before it starts - slash membership freezes by 50%

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi Private Pro on us!

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Switch to Semi Private course

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!

You might think you’re keeping a close eye on your gym’s profits — but what if hidden problems were draining thousands of dollars from your business every year without you even noticing?

In this episode, Tim and Randy uncover five silent killers that are quietly eating into gym profitability — and share why most owners don’t catch them until it’s too late.

These aren’t the obvious mistakes everyone talks about. Some of them are so small you’d never expect they could add up to thousands in lost profit. But they do — and fixing just one could completely change your bottom line.

If you’re ready to stop the slow leaks and finally put more money back into your business (and your pocket), you won’t want to miss this one.

Tune in and find out where the hidden traps are — and how to fix them fast.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Profit Killer #1: Overstaffed times and empty hours (02:21)
• Profit Killer #2: Grandfathered rates (05:22)
• Profit Killer #3: Old software and unused subscriptions (08:43)
• Profit Killer #4: Frozen memberships (10:14)
• Profit Killer #5: Bad personal training splits (12:28)

Additional Resources:

- Schedule your SpringBoard call

- Stop the summer slump before it starts - slash membership freezes by 50%

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi Private Pro on us!

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Switch to Semi Private course

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Randy and Zach introduce SpringBoard, ProFit’s redesigned coaching program that trades pressure for progress.

Instead of forcing everyone through the same 12-week sprint, SpringBoard gives gym owners 12 months of coaching support — with a custom path built around your business, your goals, and your pace.

This program draws inspiration from their elite Iron Circle mastermind, while still being accessible to owners who aren’t there yet. Think of it as the JV version of varsity-level coaching — still elite, just tailored to get you up to speed.

Randy and Zach explain why they scrapped the old Business Accelerator and Switch to Semi Private models, and how SpringBoard combines the best elements of both — minus the burnout.

They also talk real-world challenges: what to do if your gym’s been stuck for years, how to scale a service model that actually fits your market, and why systemizing your operations is the only real path to freedom.

Join them to learn how SpringBoard is helping gym owners finally systemize, scale, and take control of their business future.

Tune in now!

Key Takeaways:

• Intro (00:00)
• SpringBoard replaces rigid timelines with 12-month access (01:44)
• Emphasis on scalable, replicable business systems (04:41)
• Customizable coaching paths, not linear programs (06:10)
• Business owners vs. passionate trainers (08:17)
• Real-world scalability examples (10:07)
• Lowered price and entry barriers for gym owners (11:15)
• Learning from others’ failures saves time and money (13:04)

Additional Resources:

- Schedule your SpringBoard call

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi Private Pro on us!

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Switch to Semi Private course

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!