エピソード

  • Y1W40 - The power of consistency, how to grow a newsletter (re: Josh Spector), Viral Loops vs Spark Loop, friends and family soft launch
    2021/07/30

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 40 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Metrics - An update on our core metrics (free/paid subscribers, subscriber growth, MRR, TRR, expenses)
    2. 🔨This week - Integrating Viral Loops with Convertkit via Zapier, uploading Building Wellzy (1-39), Daily Practice (1-5) into Wellzy site
    3. 🔮Next week - Write The Wellzy Report (1), experiment with video format of Building Wellzy, begin friends and family launch
    4. 🛣️ Roadmap - N/A
    5. 💡One big learning - The power of consistency
    6. 🤔One big question - How to grow a newsletter (via Josh Spector)

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
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    11 分
  • Y1W39 - MVP approaches, new format for Building Wellzy, double opt-ins, onboarding drip sequences, product roadmap
    2021/07/23

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 39 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Metrics - An update on our core metrics (free/paid subscribers, subscriber growth, MRR, TRR, expenses)
    2. 🔨This week - Double opt-ins, Spark Loop vs Viral Loops, onboarding drip sequences, new format for Building Wellzy, adjustments for Innovators/Daily Practice 
    3. 🔮Next week - Write and program content into site, get unique referral links into emails
    4. 🛣️ Roadmap - Stacks 2.0, community, landing page, $WELL
    5. 💡One big learning - How to use an MVP approach when building?
    6. 🤔One big question - How hard is it to actually build and launch something?

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
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    22 分
  • Y1W38 - How to structuring your referral rewards, biggest things I'm missing, launch plan strategy, integrating Viral Loops, exploring "Wellzy MVP" user status, creating an HTML footer
    2021/07/17

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 38 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Growth/metrics - An update on our core metrics (free/paid subscribers, subscriber growth, MRR, total revenue)
    2. 🔨Progress this week - Integrating Viral Loops into Webflow, Wellzy MVP, HTML footer for Convertkit, launch strategy and timing
    3. 🚀What's up for next week - Write and upload content into platform, test onboarding/sign-up flow, build out Circle for community, add my stack to platform
    4. 💡One big learning - How to structure your referral rewards?
    5. ❓One big question - What am I not thinking about today that I wish I was?

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
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    20 分
  • Y1W37 - The importance of trying to solve things on your own first, self-sabotage, email management on Convertkit for dummies, building a referral program with Viral Loops
    2021/07/10

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 37 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Growth/metrics - How many free/paid subscribers do we have and what is the MRR?
    2. 🔨Progress this week - Approved mobile screens, Uploading Building Wellzy posts into platform, Experimenting with Viral Loops, Convertkit for dummies deep dive
    3. 🚀What's up for next week - Review referral program progress, write and upload new content
    4. 💡One big learning - The importance of trying to solve things on your own before asking/paying for help
    5. ❓One big question - Am I self-sabotaging the Wellzy launch?

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
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    19 分
  • Y1W36 - Using leverage to build big, how to know you're moving fast enough, building a content creation cadence, Convertkit update
    2021/07/02

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 36 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Growth/metrics - How many free/paid subscribers do we have and what is the MRR?
    2. 🔨This Week - Approved desktop screens, Hired new HTML developer, Built content creation cadence
    3. 🚀Next Week - Sign off on mobile screens, Viral Loops dev call, Create first versions of content and upload to platform, Figure out Convertkit template
    4. 💡One Big Learning - The importance of leverage and how you can use it to your advantage
    5. ❓One Big Question - How to know if you're moving fast enough?

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
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    19 分
  • Y1W35 - Creating a launch strategy, getting early feedback from target market over friends, Swapstack, Geckoboard, Convertkit
    2021/06/25

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 35 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Growth/metrics - How many free/paid subscribers do we have and what is the MRR?
    2. 🔨This Week - Reviewing mobile screens, Finalizing platform build
    3. 🚀Next Week - Sign off of platform build, Meet with Viral Loops team, Find solve for Convertkit, Post all Building Wellzy content, Build content creation calendar
    4. 💡One Big Learning - Why your friends are the wrong people to focus on as early adopters
    5. ❓One Big Question - What is my launch strategy

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
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    15 分
  • Y1W34 - Exploring the ABZ framework, handling frustrating situations you don't know how to solve, ConvertKit challenges, comparing against the Morning Brew email design
    2021/06/18

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 34 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Growth/metrics - How many free/paid subscribers do we have and what is the MRR?
    2. 🔨This Week - Reviewing site copy, troubleshooting Convertkit, evaluating design vs Morning Brew
    3. 🚀Next Week - Problem solve Convertkit email coding, Review mobile screens, Finishing setting up Circle
    4. 💡One Big Learning - Using the ABZ framework to build products
    5. ❓One Big Question - How to handle frustrating situations when you don't have the answer

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
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    15 分
  • Y1W33 - Breaking down the Wellzy no-code tool stack, how much will it cost to run Wellzy, building a content capture system, Zapier, Circle.so, Google Analytics
    2021/06/12

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 33 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Growth/metrics - How many free/paid subscribers do we have and what is the MRR?
    2. 🔨This Week - Reviewing site copy, enabling Google Analytics, creating video content assets for Flowstates, setting up Circle
    3. 🚀Next Week - Setting up Convertkit, Finishing setting up Circle, Reviewing mobile screens
    4. 💡One Big Learning - Breaking down the Wellzy no-code stack - all the tools required to make the business run
    5. ❓One Big Question - How to build a content capture system?

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
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    24 分