Most crypto projects are stuck in outdated marketing tactics while others crack TikTok-driven virality. Lachlan reveals the secret playbook behind Polymarket and FOMO, where creative content, subtle virality hacks, and relentless testing turn small budgets into millions in revenue daily.

In this episode, we dive into how top Web3 projects are leveraging TikTok to bypass traditional KOL marketing—posting hundreds of clip variations, exploiting trending news, and tapping into the deepest inside jokes of their audiences. Lachlan shares hands-on insights from analyzing FOMO app’s explosive growth, revealing how they produce viral content that feels organic but is meticulously engineered for maximum impact. You'll discover strategies like creating newsworthy moments around viral events, using subtle endorsement placements, and remixing content at scale—making it cheaper, faster, and more effective than ever before.

We break down why the old crypto marketing playbook—big spend on Discord and influencers—is dead, and why TikTok is now the ultimate growth engine for crypto and Web3. You'll learn how to identify hooks that generate millions of views, craft stories that resonate with mainstream users, and deploy content systems that validate your product while splashing across billions of global feeds. This isn’t just theory; it’s the blueprint that you can start executing immediately to blast through market noise and validate your project’s appeal—without blowing your entire budget or waiting years.

If you're a founder, marketer, or investor craving the edge in this new era of viral marketing, this episode is your shortcut to understanding how top projects dominate the attention economy. Whether you’re working on a gambling app, privacy tool, or decentralized platform, these insider tactics will help you generate real users, build virality at scale, and ultimately, unlock the revenue potential that traditional crypto marketing can’t touch.

Lachlan, a performance marketing expert with deep roots in crypto and Web3, reveals how he reverse engineers viral campaigns, finds winning angles, and outsources the right talent to keep the content machine running. His insights are backed by real-world examples, from MoonPay’s quirky affiliate stunts to Kalshi’s event-driven markets—demonstrating that creativity and systematized testing are the true keys to growth in 2026 and beyond.

This episode is perfect for anyone who wants to cut through the noise, master the new marketing meta, and turn TikTok virality into the sustainable growth engine your project needs. Don’t wait for the next bull cycle—start dominating the attention game today.

Oxsimplefarmer shares how his platform Clutch Market hit half a million in betting volume in just a few months by turning prediction markets into decentralized information engines. If you’re tired of building products that struggle to scale or find your first users, this episode reveals the game-changing strategies that turn NFT communities and chain agility into explosive growth.

Discover how deploying on Apechain turbocharged their early traction, leveraging NFT communities like Bored Apes to rapidly build a loyal user base. Learn the insider secrets of incentivizing community participation through NFT-linked vaults and transparent fee sharing (creating a sustainable, engaged ecosystem rather than fleeting hype). We break down practical tactics for balancing reward mechanisms with platform stickiness, ensuring your audience stays long-term and invested.

You’ll also uncover the future of rapid Web3 development with vibe coding tools—turning ideas into fully functional products in days, not months. Oxsimplefarmer dives into the next evolution of prediction markets—rebranded as Leveraged Prediction Markets—with a sleek new UI, and explains how these tools turn simple bets into powerful information sources that can bank billions in trading volume. Plus, his vision for community-driven platforms that give ownership back to users—like minting NFTs linked to real-world assets—opens a new era of decentralized innovation.

This episode is essential listening if you’re a builder feeling stuck, a community leader seeking to activate your NFT holders, or anyone curious about the next wave of Web3 infrastructure—where speed, transparency, and community power unlock real-world value. Get ready to rethink everything you know about launching, scaling, and transforming your crypto projects.

Connect with Oxsimplefarmer and Clutch Labs for cutting-edge deployments and upcoming tokens designed to create game-changing utility and growth opportunities in Web3.

In this episode of the Building Web3 Podcast, Jax Dwyer sits down with Krystyna from Cookie3 to explore how data analytics, KOL scoring, and smart attribution are transforming Web3 marketing.

Cookie3 is building the data layer for Web3, helping founders and marketers understand user journeys from off-chain traffic to on-chain actions. From KOL Intelligence to Cookie Snaps, Krystyna breaks down how to run effective influencer campaigns, track conversions, and reward real users—not bots.

If you're in Web3 marketing, launching a token, or building a community, this episode is your blueprint for growth backed by on-chain data.

🔑 Topics include:

• On-chain analytics for Web3 projects
  
  
  
• Scoring KOLs using smart engagement
  
  
  
• Running airdrops that actually work
  
  
  
• Fixing attribution in crypto campaigns
  
  
  
• Building products for real users—not bot farms
  
  
  
• The evolution of Cookie3, Cookie.fun, and Cookie Snaps
  
  
  

Chapters

00:00 – What is Cookie3?
01:00 – Tracking Off-Chain to On-Chain Behavior
02:15 – Scoring KOLs & Avoiding Bots
04:30 – Why Founders Need Real Data
06:00 – KOL Budgets: How to Avoid Wasting Money
07:30 – Building & Scoring a KOL Campaign
10:00 – How to Shortlist High-Quality KOLs
13:30 – Benchmarks, Comparisons & Final Selection
15:00 – Tracking Attribution with Cookie3
16:30 – Best Performing Campaign Types in Web3
18:30 – Email, Ads, PR, and What Actually Works
20:00 – Why Most Airdrops Fail (And How to Fix Them)
23:00 – Building Loyalty & Reducing Dump Pressure
25:00 – Overview of CookieDAO Products
27:00 – Cookie.fun, API Access & Agent Use Cases
28:45 – Cookie Snaps & Campaign Customization
30:30 – What’s Next: Decentralized Reward Pools
31:20 – Where to Learn More About Cookie3

Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer

Connect with Jax on Twitter: https://x.com/jaxxdwyer

Connect with our Guest:

https://x.com/krysiakozak

http://cookie3.com

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

In this episode of the Building Web3 podcast, host Jax Dwyer sits down with Nirav Murthy, cofounder of Camp Network, to unpack how Camp is pioneering the user-owned data economy. As AI moves from general-purpose to user-specific agents, Camp is building a vertically integrated blockchain — purpose-built for decentralized applications, agent deployment, and IP monetization.

From user-owned data and real-time royalty flows to chain-level UX optimization and the future of AI agents, Nirav breaks down how Camp Network blends crypto infrastructure with practical Web3 adoption. You'll learn why Camp needs a dedicated L1, how it prioritizes IP and AI transactions over MEV, and why horizontal integration can’t deliver the same developer experience. If you're building decentralized applications, optimizing onchain UX, or rethinking the future of human work in an AI-native world — this episode is for you.

We also dive into:

• Why vertical integration matters in Web3
  
  
  
• How to tokenize and license your own data
  
  
  
• AI agents, chain abstraction, and real-world adoption
  
  
  
• What DePIN, stablecoins, and royalties have in common
  
  
  
• Whether every app really needs a token
  
  
  

⏱️ Chapters:

00:00 – What is Camp Network?
02:00 – Why user-owned IP is the future of AI
04:00 – Building a vertical L1 optimized for AI & IP
07:00 – UX maxis and app ecosystem fragmentation
10:00 – Modular vs monolithic: what's the future?
13:00 – Do all apps need a token? Nirav's take
17:00 – Wallets, chain abstraction, and onramps
20:00 – Agentic future: compute, model, and IP layers
23:00 – How agents will interact with payments
25:00 – Future of work: 10x productivity, not UBI
27:00 – Where to find Camp and connect with Nirav

Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer

Connect with Jax on Twitter: https://x.com/jaxxdwyer

Connect with our Guest:

https://x.com/campnetworkxyz

https://x.com/niravmurthy

https://www.campnetwork.xyz/

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

In this episode of the Building Web3 Podcast, host Jax Dwyer sits down with Raullen Chai, co-founder and CEO of IoTeX, to explore the explosive intersection of DePIN, AI, and crypto infrastructure—and how IoTeX is building decentralized infrastructure to support the future of machine-powered economies.

From autonomous vehicles earning passive income to decentralized 5G networks and real-world IoT applications, IoTeX is leading the DePIN movement with a mission to connect machines, people, and capital. Unlike traditional crypto protocols, IoTeX combines onchain and offchain infrastructure, supports multi-chain deployments, and enables builders to launch scalable, real-world networks using Web3 rails.

Raullen also shares how IoTeX is different from other DePIN layer-1s like Solana or Base, and explains why the long tail of DePIN builders in developing markets will drive the next wave of adoption. You’ll also learn how IoTeX's MachineFi vision laid the groundwork for today's DePIN narrative—and why decentralized infrastructure matters for telecom, agriculture, GPS, and beyond.

We dive into governance, cross-border DePIN coordination, and how AI agents will soon play a leading role in managing crypto-native infrastructure autonomously.

If you're serious about crypto, AI, DePIN, decentralized infrastructure, and Web3 adoption, this is the episode you’ve been waiting for.

📌 Chapters:

00:00 – Intro to Raullen Chai and IoTeX

01:00 – What is IoTeX? Building the DePIN Stack

02:30 – Use Case: Autonomous Vehicles & Smart Devices

03:30 – Multi-Chain + Off-Chain Infra: Why It Matters

05:00 – DePIN in Developing Countries: Real Impact

06:40 – 4 Core Components of DePIN: Labor, Land, Capital, Devices

08:00 – Real-World DePIN Use Cases: GPS, 5G, Laundry, Dash Cams

09:00 – How DePIN Reduces Costs for End Users

10:30 – Community-Owned Telecom and Transportation

11:30 – The Long Tail of DePIN: Builders in Emerging Markets

12:00 – Live Projects on IoTeX: EnviroBLOX, Drop Wireless, SoraChain

13:00 – What is MachineFi? The Precursor to DePIN

14:10 – DePIN as the Bridge Between Crypto and the Physical World

15:00 – Government Partnerships: Energy, GPS, Agriculture

16:00 – Tokens in DePIN: Bootstrap or Burden?

18:00 – The Case for Crypto-Native Capital Formation

19:00 – IoTeX + AI: How Autonomous Agents Fit In

20:30 – Bino: IoTeX’s Twitter AI Agent Gaining Real Fans

21:00 – The Role of UBI in a Machine-Led Future

21:45 – Where to Find IoTeX and What’s Coming Next

Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer

Connect with Jax on Twitter: https://x.com/jaxxdwyer

Connect with our Guest:

https://x.com/Raullen

https://x.com/iotex_io

https://iotex.io/

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

In this episode of the Building Web3 Podcast, Jax Dwyer sits down with OxSimpleFarmer, the founder of Clutch Market, to discuss decentralized betting, crypto news, prediction markets, and how real world assets (RWA) are changing the future of Web3 applications.

Clutch Market is a fully onchain, non-KYC betting platform built on Arbitrum. It brings together real world event predictions, political outcomes, and sports betting in one place. Powered by Polymarket data, Clutch enables users to build custom parlays that combine DeFi odds, sports props, and political forecasts, all from one smart contract–secured dashboard.

In this interview, you’ll learn how Clutch Market improves on traditional betting platforms like FanDuel and DraftKings, how it allows users to earn yield as the house through decentralized liquidity pools, and why crypto-native parlays offer unique value not found in Web2 platforms. Whether you’re a Polymarket user, a crypto bettor, or someone interested in real world assets and decentralized finance, this episode will give you a complete breakdown of where the market is headed.

We also cover UX challenges, smart wallet onboarding, the power of combining AI and betting strategies, and how Clutch is leveraging Arbitrum’s low-fee infrastructure to drive volume and growth.

For builders and investors, this conversation offers deep insights into what it takes to ship real products in DeFi, how to grow a Web3 betting platform, and what areas of the crypto ecosystem are ripe for innovation.

📌 Chapters:

00:00 – Intro to Clutch Market and OxSimpleFarmer
00:35 – What Is Clutch Market and What Problem It Solves
01:20 – How Polymarket Powers Real World Betting Odds
02:00 – What Makes Parlays More Rewarding in Crypto
03:15 – Betting on Bitcoin, Politics, and Sports in One Platform
04:10 – Why Clutch Is Different From FanDuel or DraftKings
05:00 – How Non-KYC and DeFi Yield Give Users More Power
05:50 – Smart Contracts, Liquidity Pools, and Betting Infrastructure
06:35 – Preventing Correlated Bets with AI-Powered Risk Management
07:30 – User Journey: How to Bet With Wallet or Email
08:50 – Onboarding Users Without Metamask or Gas Fees
09:40 – What Happens Behind the Scenes of a Bet
10:30 – How the NFT-Based Bet System Enables Secondary Markets
11:45 – How the OTC Desk Lets Users Exit Parlays Early
13:00 – SimpleFarmer’s Journey From Meme Coins to Utility
14:10 – Building Through Layer 3s and Why Arbitrum Was Chosen
15:20 – Why Decentralization Matters for Betting Protocols
16:05 – The Importance of UX and Wallet Simplicity
17:00 – Onchain Betting as a Real Bridge From Web2 to Web3
18:10 – Arbitrum’s Role in Crypto Betting Infrastructure
19:00 – Betting and DeFi Users Are Not Always the Same
20:15 – Why Attention Markets Are Distracting Builders
21:00 – Why Speculative Gambling Will Always Exist, So Build Around It
22:10 – Social Betting, NFTs, and the Culture of Onchain Communities
23:00 – Launching Clutch Puppies: Community Through Memes
23:50 – Clutch Metrics: Volume, Liquidity, and APY on Arbitrum
24:30 – Why Clutch Is Still Just Getting Started
25:15 – Startup Idea: A Decentralized Airbnb With RWA Yield
26:10 – Jax and SimpleFarmer on Crypto’s Shift Toward Web2.5
27:00 – What Builders Should Know About Real Yield and Betting
27:40 – Final Thoughts and Where to Follow Clutch Market

Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer

Connect with Jax on Twitter: https://x.com/jaxxdwyer

Connect with our guest:

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

In this episode of the Building Web3 Podcast, Jax Dwyer sits down with Jon Jones, the Chief Business Officer of SUPRA—a vertically integrated Layer 1 blockchain designed for speed, security, and scalability. They unpack the concept of vertical integration in crypto, and why SUPRA is taking the opposite approach to modular chains like Celestia and Ethereum rollups.
SUPRA isn’t just a high-throughput chain. It’s built for developers, with native oracles, automation, bridging, randomness, and other essential crypto infrastructure baked directly into the L1. This architecture dramatically reduces latency, improves execution quality, and increases shared security across the protocol. Jon breaks down how this vertical stack compares to using third-party tools like Chainlink, Gelato, or Axelar, and why tighter integration leads to better outcomes in trading, DeFi, and real-world applications.

The conversation also dives into Move, the smart contract language born from Facebook’s Libra project. Jon explains why SUPRA went Move-first, the benefits of object-oriented architecture for asset safety, and how Move compares to Solidity for secure Web3 development. Plus, he shares how SUPRA is expanding with multi-VM support, bringing EVM, Solana VM, and Cosmos into its ecosystem to attract a broader base of developers and liquidity.

From stablecoins and decentralized identity to multi-chain app deployment and AI agent integrations, this episode covers the full spectrum of modern blockchain design. Jon shares how SUPRA is enabling zero-latency automation, DeFi price feeds, cross-chain execution, and innovative subscription payments—all while maintaining a high-performance, developer-friendly environment.


Key topics covered:

- What is vertical integration in crypto and how SUPRA applies it


- SUPRA’s built-in oracles, automation, and secure infrastructure


- Move vs Solidity and why SUPRA prioritized Move for security


- Stablecoins as the key to mainstream crypto adoption


- Decentralized identity, encrypted memory, and AI agents


- Developer outreach, ecosystem growth, and SUPRA’s multi-VM roadmap


- US vs Asia crypto ecosystems, and the regulatory shifts driving Web3 adoption


Whether you’re building in Web3, exploring next-gen L1s, or want to understand how vertical integration reshapes blockchain design, this episode is packed with insights from one of the leading thinkers in crypto infrastructure.


Chapters:

00:00 – Intro: Who is Jon Jones and what is Supra?
01:15 – What makes Supra unique: Vertical integration explained
03:30 – The modular vs vertical debate in blockchain design
05:20 – Solana, Aptos, and the rise of integrated ecosystems
07:00 – Shared security, latency, and UX advantages
08:15 – Move vs Solidity: Why Supra chose Move first
10:20 – Risks and trade-offs of building Move-first
12:00 – Will stablecoins drive crypto mass adoption?
13:30 – U.S. vs Asia: Web3 regulation and opportunity
16:00 – The return of American builders? Jon’s take
18:15 – How Supra is onboarding developers and DeFi apps
20:00 – Supra’s ecosystem fund, hackathons, and competitions
21:10 – The importance of mindshare and brand visibility
22:30 – What will bring new builders onchain?
23:15 – Stablecoins, gaming, and the next billion users
24:30 – The psychology of gaming and digital addiction
26:10 – Using gaming psychology for productivity and focus
27:30 – Social isolation and the value of real community
28:10 – Startup ideas: AI agents + crypto data
30:00 – Jax’s idea: Decentralized memory for LLMs
31:15 – The missing piece of decentralized identity
33:00 – Personalized AI,

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

Why is crypto user experience still broken—and how do we fix it?

In this episode of the Building Web3 Podcast, Jax Dwyer sits down with Jess from Reown, the company born from WalletConnect, to explore how Web3 SDKs are solving UX pain points across the decentralized landscape. From wallet connectivity to gas abstraction and secure transaction signing, Jess breaks down the missing infrastructure that developers need to create intuitive crypto applications.

We cover Reown’s WalletKit and AppKit SDKs, their integration with over 600 wallets and 15,000 apps, and how they're powering new user experiences—from payments and gaming to NFTs and identity. Jess also shares insights on onboarding mainstream users, reducing fragmentation across chains, and what builders should focus on in the next wave of Web3 adoption.

If you're building in crypto and care about UX, SDKs, and security, this one’s for you.


Chapters

00:00 – Intro: What is Reown?
01:36 – Why Web3 UX is still broken
03:51 – UX horror stories: Gas fees, blind signing, and seed phrases
05:11 – Reown’s stack: WalletConnect, WalletKit, and AppKit
07:33 – Key SDK features: Chain abstraction, on-ramps, swaps, smart accounts
08:45 – Who Reown is built for: Startups to enterprises
10:30 – The future of Web3 UX: Invisible blockchain
12:53 – Use cases with product-market fit: Payments, DeFi, identity
15:34 – Real integrations: Fireblocks, Mercedes, games, payments
19:04 – Startup idea zone: Security, events, music, social, and gaming
21:48 – Where to find Reown and get involved


Want to grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer

Connect with Jax on Twitter: https://x.com/jaxxdwyer

Connect with our guest:

https://x.com/jesshoulgrave
https://x.com/reown_
https://reown.com/


Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/