In this episode of the Building Web3 Podcast, Jax Dwyer sits down with Krystyna from Cookie3 to explore how data analytics, KOL scoring, and smart attribution are transforming Web3 marketing.

Cookie3 is building the data layer for Web3, helping founders and marketers understand user journeys from off-chain traffic to on-chain actions. From KOL Intelligence to Cookie Snaps, Krystyna breaks down how to run effective influencer campaigns, track conversions, and reward real users—not bots.

If you're in Web3 marketing, launching a token, or building a community, this episode is your blueprint for growth backed by on-chain data.

🔑 Topics include:

• On-chain analytics for Web3 projects
  
  
  
• Scoring KOLs using smart engagement
  
  
  
• Running airdrops that actually work
  
  
  
• Fixing attribution in crypto campaigns
  
  
  
• Building products for real users—not bot farms
  
  
  
• The evolution of Cookie3, Cookie.fun, and Cookie Snaps
  
  
  

Chapters

00:00 – What is Cookie3?
01:00 – Tracking Off-Chain to On-Chain Behavior
02:15 – Scoring KOLs & Avoiding Bots
04:30 – Why Founders Need Real Data
06:00 – KOL Budgets: How to Avoid Wasting Money
07:30 – Building & Scoring a KOL Campaign
10:00 – How to Shortlist High-Quality KOLs
13:30 – Benchmarks, Comparisons & Final Selection
15:00 – Tracking Attribution with Cookie3
16:30 – Best Performing Campaign Types in Web3
18:30 – Email, Ads, PR, and What Actually Works
20:00 – Why Most Airdrops Fail (And How to Fix Them)
23:00 – Building Loyalty & Reducing Dump Pressure
25:00 – Overview of CookieDAO Products
27:00 – Cookie.fun, API Access & Agent Use Cases
28:45 – Cookie Snaps & Campaign Customization
30:30 – What’s Next: Decentralized Reward Pools
31:20 – Where to Learn More About Cookie3

Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer

Connect with Jax on Twitter: https://x.com/jaxxdwyer

Connect with our Guest:

https://x.com/krysiakozak

http://cookie3.com

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

In this episode of the Building Web3 podcast, host Jax Dwyer sits down with Nirav Murthy, cofounder of Camp Network, to unpack how Camp is pioneering the user-owned data economy. As AI moves from general-purpose to user-specific agents, Camp is building a vertically integrated blockchain — purpose-built for decentralized applications, agent deployment, and IP monetization.

From user-owned data and real-time royalty flows to chain-level UX optimization and the future of AI agents, Nirav breaks down how Camp Network blends crypto infrastructure with practical Web3 adoption. You'll learn why Camp needs a dedicated L1, how it prioritizes IP and AI transactions over MEV, and why horizontal integration can’t deliver the same developer experience. If you're building decentralized applications, optimizing onchain UX, or rethinking the future of human work in an AI-native world — this episode is for you.

We also dive into:

• Why vertical integration matters in Web3
  
  
  
• How to tokenize and license your own data
  
  
  
• AI agents, chain abstraction, and real-world adoption
  
  
  
• What DePIN, stablecoins, and royalties have in common
  
  
  
• Whether every app really needs a token
  
  
  

⏱️ Chapters:

00:00 – What is Camp Network?
02:00 – Why user-owned IP is the future of AI
04:00 – Building a vertical L1 optimized for AI & IP
07:00 – UX maxis and app ecosystem fragmentation
10:00 – Modular vs monolithic: what's the future?
13:00 – Do all apps need a token? Nirav's take
17:00 – Wallets, chain abstraction, and onramps
20:00 – Agentic future: compute, model, and IP layers
23:00 – How agents will interact with payments
25:00 – Future of work: 10x productivity, not UBI
27:00 – Where to find Camp and connect with Nirav

Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer

Connect with Jax on Twitter: https://x.com/jaxxdwyer

Connect with our Guest:

https://x.com/campnetworkxyz

https://x.com/niravmurthy

https://www.campnetwork.xyz/

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

In this episode of the Building Web3 Podcast, host Jax Dwyer sits down with Raullen Chai, co-founder and CEO of IoTeX, to explore the explosive intersection of DePIN, AI, and crypto infrastructure—and how IoTeX is building decentralized infrastructure to support the future of machine-powered economies.

From autonomous vehicles earning passive income to decentralized 5G networks and real-world IoT applications, IoTeX is leading the DePIN movement with a mission to connect machines, people, and capital. Unlike traditional crypto protocols, IoTeX combines onchain and offchain infrastructure, supports multi-chain deployments, and enables builders to launch scalable, real-world networks using Web3 rails.

Raullen also shares how IoTeX is different from other DePIN layer-1s like Solana or Base, and explains why the long tail of DePIN builders in developing markets will drive the next wave of adoption. You’ll also learn how IoTeX's MachineFi vision laid the groundwork for today's DePIN narrative—and why decentralized infrastructure matters for telecom, agriculture, GPS, and beyond.

We dive into governance, cross-border DePIN coordination, and how AI agents will soon play a leading role in managing crypto-native infrastructure autonomously.

If you're serious about crypto, AI, DePIN, decentralized infrastructure, and Web3 adoption, this is the episode you’ve been waiting for.

📌 Chapters:

00:00 – Intro to Raullen Chai and IoTeX

01:00 – What is IoTeX? Building the DePIN Stack

02:30 – Use Case: Autonomous Vehicles & Smart Devices

03:30 – Multi-Chain + Off-Chain Infra: Why It Matters

05:00 – DePIN in Developing Countries: Real Impact

06:40 – 4 Core Components of DePIN: Labor, Land, Capital, Devices

08:00 – Real-World DePIN Use Cases: GPS, 5G, Laundry, Dash Cams

09:00 – How DePIN Reduces Costs for End Users

10:30 – Community-Owned Telecom and Transportation

11:30 – The Long Tail of DePIN: Builders in Emerging Markets

12:00 – Live Projects on IoTeX: EnviroBLOX, Drop Wireless, SoraChain

13:00 – What is MachineFi? The Precursor to DePIN

14:10 – DePIN as the Bridge Between Crypto and the Physical World

15:00 – Government Partnerships: Energy, GPS, Agriculture

16:00 – Tokens in DePIN: Bootstrap or Burden?

18:00 – The Case for Crypto-Native Capital Formation

19:00 – IoTeX + AI: How Autonomous Agents Fit In

20:30 – Bino: IoTeX’s Twitter AI Agent Gaining Real Fans

21:00 – The Role of UBI in a Machine-Led Future

21:45 – Where to Find IoTeX and What’s Coming Next

Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer

Connect with Jax on Twitter: https://x.com/jaxxdwyer

Connect with our Guest:

https://x.com/Raullen

https://x.com/iotex_io

https://iotex.io/

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.