In today’s digital world, social media isn’t just an optional add-on for brands — it’s a core channel for communication, community building, and growth. But with shifting platforms, ever-changing algorithms, and higher audience expectations, simply “being on” social media isn’t enough. Growing brands need strategy, consistency, and expert support to stand out. In this episode, I’ll walk you through why outsourcing to a social media marketing agency can be a game-changer — and when it might be time to make that move.

1. What a Social Media Marketing Agency Actually Delivers

   • Beyond posting: strategy, content planning, engagement, analytics. Breakfast Leadership Network

   • The agency as a trusted guide for how your brand shows up. Breakfast Leadership Network

   • Typical deliverables: content calendars, cross-platform management, visual design + short-form video + captions, analytics reporting.

2. Core Reasons Growing Brands Need Agency Support

   • Keeping Up with Constant Algorithm Changes: Platforms like Instagram & TikTok update frequently; agencies monitor and adapt.

   • Authentic and Consistent Content: Audiences reject generic posts — you need a consistent voice & creative content without burning internal resources.

   • Expertise With Platforms and Trends: Each platform has its own language. Agencies know how to tailor your message for Instagram vs LinkedIn vs TikTok.

   • Standing Out Among Growing Competition: It’s not just about showing up — it’s about being memorable. Agencies help you find new formats, fresh story angles.

   • Being Present Across Multiple Platforms: Your audience lives in many places online. Managing tailored messaging across platforms is a big task. Agencies manage the complexity.

3. When It’s Time to Consider an Agency

   • When your internal team is overwhelmed by the demands of content, engagement, platforms.

   • When you feel your messaging is inconsistent or uninspired.

   • When you fail to keep up with new formats/trends or your organic reach is dropping.

   • When you want social media to move from “nice to have” to a steady growth channel.

• Social media is no longer optional — it’s essential. https://Social.BreakfastLeadership.com

• A solid agency partnership can provide the structure, expertise, and bandwidth your brand needs to keep up and stand out.

• If your brand is growing but your social media feels chaotic, inconsistent, or ineffective — that’s a red flag.

• A great agency will align with your business goals, know your audience, create platform-specific strategy, and deliver with measurable metrics.

• Blog Article: Why Every Growing Brand Needs a Social Media Marketing Agency – Breakfast Leadership Network. Breakfast Leadership Network

• Get help today! https://Social.BreakfastLeadership.com

• Related topics: Strategy, content planning, platform-specific tactics, algorithm changes.

• Want help? https://Social.BreakfastLeadership.com

If you’re a brand leader listening right now and this topic resonates:

• Ask yourself: Are we truly leveraging social media as a growth engine — or just ticking the box?

• If the answer leans toward “we’re struggling,” then schedule a 30-minute audit: What platforms are we on? Are we consistent? Do we know our audience and goals? Are we being strategic—or just reactive?

• Reach out to us at Breakfast Leadership if you’d like a recommended framework for evaluating a social media partner (and for hearing about agency models that actually deliver).

Get help today: https://Social.BreakfastLeadership.com

Navigating Bold Leadership and Media Strategy with Heather Adams

In this episode, I sit down with Heather Adams—a powerhouse in branding, publicity, and media strategy. Heather shares her incredible journey from government communications to leading high-impact publicity campaigns for bestselling authors and thought leaders. We talk about the bold moves she’s made in her career, the lessons she’s learned about leadership, and the importance of clarity and confidence in branding yourself or your business.

We also explore what it takes to stand out in a crowded media landscape, how to build lasting relationships in business, and the daily disciplines that help her stay grounded as a leader, wife, and mom. Whether you're an aspiring entrepreneur or a seasoned executive, this conversation is packed with inspiration and actionable insights that will elevate your game.

Heather Adams is the founder and CEO of the communications firm Choice Media & Communications, bringing more than 25 years of brand-strategy and publicity experience to the table. She’s built a reputation for helping clients launch more than 100 New York Times best-selling books and earn national media coverage in outlets like PEOPLE, The New York Times, and TODAY.

Follow Heather on the socials @ HeatherDixonAdams

As your host and “southern girlfriend,” Heather is on a mission to help you amplify your voice, scale your brand, and build a life you love—on your terms. She blends high-level strategic insight with real-world authenticity, celebrating ambitious, driven women who want both impact and meaningful quality of life. Choice Media Communications

Each week on the podcast, Heather invites you into candid conversations with savvy entrepreneurs, brand-builders, and thought leaders. You’ll walk away with practical strategies for getting known, stories of how change-makers disrupted the status quo, and the encouragement you need to ask for what you want in business and in life.

Tune in and get ready to step into your brand boldly—and become known.

In this episode, Michael sits down with Steve Tashjian, a world class high performance consultant with a deep background in elite sports. Steve’s journey has taken him from physical therapy and performance coaching to high level consulting roles across the Premier League and the US men’s national team during their World Cup run. His mission is simple and powerful: help individuals and teams excel in high pressure environments by applying the same systems, preparation, and mindset used at the top levels of global sport.

Michael and Steve explore the intensity of the Premier League, a global powerhouse where fans live and breathe every match and where underperforming teams face immediate consequences through relegation. Michael draws a parallel between the world of professional football and the realities of modern business. Both are unforgiving. Both require consistent high performance. Both reward teams that are disciplined, adaptable, and built on strong systems.

Steve reinforces that managing pressure is not a luxury, it is a necessity. Whether you are a Premier League striker or a CEO carrying payroll, the demands are similar. Pressure reveals your habits, exposes your preparation, and tests your ability to stay composed when everything is on the line.

Michael and Steve dive deep into what separates those who crumble under pressure from those who rise. Drawing from Steve’s experience with the national team on the world stage, the lesson is clear: preparation and process win. When everything around you is chaotic, your systems and habits become your anchor.

They discuss how organizations of all types can treat pressure as a growth opportunity. High achievers are not born for pressure, they train for it. They rehearse. They refine. They use adversity as data rather than judgment. Michael highlights that leaders who adopt this mindset build teams that are far more resilient and far more adaptable to change.

The conversation shifts to the backbone of any high performing environment: systems. Michael and Steve explore how elite sports teams like Everton Football Club create frameworks that guide decision making even in constantly changing conditions. When systems are well defined and widely understood, teams can move with speed and clarity, even when the stakes are high.

Steve also speaks to the human side of leadership. Biases, emotions, and external pressures often influence decisions more than leaders realize. Great leaders build awareness around these blind spots. They collaborate intentionally. They take smart risks instead of reactive ones. Michael underscores that systems and leadership must coexist. Without systems, leaders get overwhelmed. Without leadership, systems fall flat.

Website: elevationprox.com