エピソード

  • How Founders Can Thrive in the New Economy by Learning from Luxury Brands

    How Founders Can Thrive in the New Economy by Learning from Luxury Brands
    2025/07/15
    Founders future-proof their brands by observing luxury brands as they adapt to the experience economy. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠In this episode of Brandy, Reilly Newman and Scott Saunders dive into the experience economy, exploring how luxury fashion brands are pushing the boundaries with immersive experiences that don’t just sell products; they extend their brand into the lives of their audience. From cruise ships and coffee shops to restaurants, these brands are creating unique, unforgettable experiences that increase perceived value—all while not focusing on product sales.But here's the kicker... you don’t need a massive budget to take these lessons and apply them to your small or medium-sized business. Whether you’re in fashion, hospitality, or even local retail, there’s a lot you can learn from these trailblazer brands.What You'll Learn+ How luxury brands use immersive experiences to enhance their brand’s perceived value.+ The psychology of brand experiences based on the principle of Joe Pine's Experience Economy.+ Real-world examples from cruise ships, restaurants, and fashion retail — how these brands aren’t just selling products, but lifestyle experiences.+ Why experience-driven branding is the future of marketing, and how it applies even to small businesses with limited resources.+ Actionable takeaways for small and medium businesses to incorporate brand experiences without breaking the bank.+ How to extend your brand's vibe beyond your product and create lasting customer relationships.+ Insights on creating experiences that are memorable, emotionally resonant, and drive customer loyalty.Whether you’re looking to create an immersive in-store experience or build a lasting relationship with your audience, this episode is packed with practical ideas to help your business grow through the power of brand experience.Reference Links:LV Ship: LINKPrada Cafe: LINKPrada Restaurant: LINKRalph Lauren Coffee: LINKHave a brand marketing question?Reilly & Scott will answer it on the next episode!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠⁠Related Top Episodes:⁠⁠⁠⁠⁠⁠⁠>> Wine Gone Wrong⁠⁠⁠⁠⁠⁠⁠>> How Founders Fail Brands⁠⁠⁠⁠⁠⁠⁠>> Transactions Kill Relationships⁠⁠⁠⁠⁠⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠⁠⁠⁠⁠>> Theater of Brand: Story, Script, PerformanceFollow Motif Brands:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn⁠⁠ | ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com⁠⁠Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.Who is Reilly Newman?Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.Who is Scott Saunders?Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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    19 分
  • Shot Glass: Why 'Established' Hurts Your Brand and How to Leverage History for Future Growth

    Shot Glass: Why 'Established' Hurts Your Brand and How to Leverage History for Future Growth
    2025/07/08
    Every business has a history, but when should you actually use an 'established' date to build brand? It's not as simple as many believe.... ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠In this Brandy Shot episode, Reilly Newman and Scott Saunders unpack one of the most misunderstood terms in branding: ‘established’. Having worked with both new businesses and century-old companies, Reilly and Scott understand the value of heritage and how to future-proof brand history.While it’s often thrown around in logos and brand identities, is it actually helping your business? Or is it just a trend? In many cases, it’s undermining your brand’s potential. We break down the design and strategy mistakes companies make, and show you how to use ‘established’ strategically when it adds value to your brand.What You'll Learn+ When ‘established’ works and when it diminishes your brand identity+ The psychology of brand credibility and how using ‘established’ can create the wrong perception+ Why non-transactional actions—like showing empathy or doing something "human"—can transform marketing.+ Psychological insights on human behavior and how they relate to marketing success.+ Common mistakes companies make with ‘established’ in logos and identities+ Practical insights for founders, marketers, and designers to improve their branding strategy+ Real-life examples of brands that succeeded or failed based on their use of "established"Don’t let an overused term drag down your brand. This episode will give you the insights you need to craft a brand identity that resonates, connects with your audience, and builds real trust.Listen now to learn how small businesses can capitalize on the history and heritage of your business and stay ahead of the curve.Have a brand marketing question?Reilly & Scott will answer it on the next episode!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠Related Top Episodes:⁠⁠⁠⁠⁠⁠⁠>> Wine Gone Wrong⁠⁠⁠⁠⁠⁠⁠>> How Founders Fail Brands⁠⁠⁠⁠⁠⁠⁠>> Transactions Kill Relationships⁠⁠⁠⁠⁠⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠⁠⁠⁠⁠>> Theater of Brand: Story, Script, PerformanceFollow Motif Brands:⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn⁠ | ⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com⁠Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.Who is Reilly Newman?Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.Who is Scott Saunders?Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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    13 分
  • Why Distinct Brands Win: The Key to Service Business Success & Market Advantage

    Why Distinct Brands Win: The Key to Service Business Success & Market Advantage
    2025/07/01

    In today’s competitive landscape, service businesses are at a crossroads. How do service businesses use brand to grow and thrive?

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠

    In this episode of Brandy, Reilly Newman and Scott Saunders break down how distinct branding is the secret to building lasting relationships with your customers, especially in the service industry. Whether you’re in B2B or B2C, your brand must stand out to create true value and connection. Most service businesses must sell to both B2B and B2C — how can brand help you accomplish this?

    Drawing on real-world examples like interior designers selling intangible visions, and how A24 leveraged storytelling to create brand loyalty, Reilly and Scott discuss how service-based brands can leverage distinctiveness as a strategic advantage.

    What You'll Learn

    + How service businesses can break through the noise with distinctive branding.

    + Why selling the intangible (like services) can be assisted by brand.

    + How brand gives shape to the intangible.

    + Why brand relationships are more critical than ever for service businesses—and how to build them.

    + How interior designers and other service-based companies can sell the intangible through smart brand strategy.

    + Actionable tips for small service businesses to use branding to increase market reach and profitability.

    + How A24’s membership model and storytelling create a distinct brand that resonates emotionally with customers, and what service brands can learn from them.

    Service businesses often face the challenge of selling something that’s invisible, but with the right branding strategy, they can stand out and build trust. Listen now to learn how your service business can adapt and thrive in an increasingly crowded market.


    Have a brand marketing question?

    Reilly & Scott will answer it on the next episode!

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠⁠


    Related Top Episodes:


      Follow Motif Brands:

      ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn⁠⁠ | ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠

      ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com⁠⁠

      Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.

      Who is Reilly Newman?

      Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

      With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.

      Who is Scott Saunders?

      Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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      20 分
    • Why Yesterday’s Solutions Are Key to Tomorrow’s Opportunities for Your Brand

      Why Yesterday’s Solutions Are Key to Tomorrow’s Opportunities for Your Brand
      2025/06/24
      As technology advances, yesterday's solutions often create tomorrow's problems and the AI revolution is no exception. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠On this episode of Brandy, Reilly Newman and Scott Saunders explore the paradox of progress, using the rise of airport lounges as a perfect example of how a well-intentioned solution in travel can lead to unexpected needs.Drawing inspiration from Rory Sutherland's philosophy that the best marketing often comes from doing something we "don't have to do," Reilly and Scott explore how small businesses can recognize emerging opportunities in shifting landscapes. Whether it's Chewy's empathetic approach to pet loss or the art of non-transactional value, there’s power in understanding and responding to human behavior and building LifeTime Value(LTV) in your audience.What You'll Learn+ The impact of AI and technology on industries, and how what we build today may become tomorrow’s challenge.+ How businesses can identify opportunities in shifting landscapes by using pattern recognition.+ Why non-transactional actions—like showing empathy or doing something "human"—can transform marketing.+ Psychological insights on human behavior and how they relate to marketing success.+ Real-world examples of brands that have leveraged empathy to build stronger connections from pets to cigarettes.Technology may provide quick fixes, but understanding the deeper human connections behind decisions will ensure your brand doesn’t just survive tomorrow; it thrives. Listen now to learn how small businesses can capitalize on change and stay ahead of the curve.Have a brand marketing question?Reilly & Scott will answer it on the next episode!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠Related Top Episodes:⁠⁠⁠⁠⁠⁠⁠>> Wine Gone Wrong⁠⁠⁠⁠⁠⁠⁠>> How Founders Fail Brands⁠⁠⁠⁠⁠⁠⁠>> Transactions Kill Relationships⁠⁠⁠⁠⁠⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠⁠⁠⁠⁠>> Theater of Brand: Story, Script, PerformanceFollow Motif Brands:⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn⁠ | ⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com⁠Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.Who is Reilly Newman?Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.Who is Scott Saunders?Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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      26 分
    • Experience Economy: Lessons from Build-A-Bear, Disneyland, and Innovative Brands

      Experience Economy: Lessons from Build-A-Bear, Disneyland, and Innovative Brands
      2025/06/17
      In today’s fast-paced world, personalization is no longer just a nice-to-have... it's a key driver of brand loyalty in the experience economy.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us In this episode of Brandy, Reilly Newman and Scott Saunders explore how personalized experiences elevate brands and create deeper connections with customers. Drawing from examples like Build-A-Bear, Disneyland’s Star Wars Lightsaber builder, and new market players like Slate, Jeff Bezos-backed automotive startup, and Nothing CMF’s modular phones, we uncover how brands are winning by giving consumers a stake in their experience.What You'll LearnThe difference between personalization and customization.How this applies to both product and service businesses.Build-A-Bear: How the “make-your-own” concept builds strong emotional connections with customers.Disneyland’s Star Wars Lightsaber Builder: How to create an immersive, customizable experience that draws consumers in.Slate and Nothing CMF: How new tech startups use modular customization to change the game in personal experience.The psychology of personalization and how it impacts consumer loyalty and perception.How founders can use these examples to create innovative, personalized experiences for their own products or services.What author Joe Pine (The Experience Economy) says about customization for experiences.These examples show how businesses(big or small) can leverage personalization and customization to foster trust and increase customer loyalty. By aligning your brand’s offerings with what your audience values, you can stand out in a crowded market.Have a brand marketing question?Reilly & Scott will answer it on the next episode!⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6Related Top Episodes:⁠⁠⁠⁠⁠⁠⁠>> Wine Gone Wrong⁠⁠⁠⁠⁠⁠⁠>> How Founders Fail Brands⁠⁠⁠⁠⁠⁠⁠>> Transactions Kill Relationships⁠⁠⁠⁠⁠⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠⁠⁠⁠⁠>> Theater of Brand: Story, Script, PerformanceFollow Motif Brands:⁠⁠ ⁠⁠⁠⁠⁠LinkedIn | ⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.comMotif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.Who is Reilly Newman?Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.Who is Scott Saunders?Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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      44 分
    • Navigating Tariffs: How Brands Can Leverage Crisis to Build Trust

      Navigating Tariffs: How Brands Can Leverage Crisis to Build Trust
      2025/06/10
      With tariffs making headlines, brands are at a crossroads—how should they respond, and can they turn this challenge into an opportunity?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.usIn this episode of Brandy, Reilly Newman and Scott Saunders break down how recent tariff news impacts businesses, focusing on how brands like Walmart and Home Depot effectively navigated the storm. We also explore the dangerous pitfalls of careless brand responses and how this can erode trust.Inside this episode:• How Walmart and Home Depot used tariffs as a branding opportunity• Why trust and brand relationships are key during times of crisis• How global trade tariffs apply to daily brand experiences• The mistakes brands make when they fail to acknowledge external factors• How to reframe your brand’s narrative to align with customer expectations• The actionable steps your brand can take to turn chaos into connectionTrust isn’t built overnight, but how brands respond in times of crisis can determine their future. Listen now to learn how your business can come out on top, even in tough times.Have a brand marketing question?Reilly & Scott will answer it on the next episode!⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6Related Top Episodes:⁠⁠⁠⁠⁠⁠⁠>> Wine Gone Wrong⁠⁠⁠⁠⁠⁠⁠>> How Founders Fail Brands⁠⁠⁠⁠⁠⁠⁠>> Transactions Kill Relationships⁠⁠⁠⁠⁠⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠⁠⁠⁠⁠>> Theater of Brand: Story, Script, PerformanceFollow Motif Brands:⁠⁠ ⁠⁠⁠⁠⁠LinkedIn | ⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.comMotif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.Who is Reilly Newman?Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.Who is Scott Saunders?Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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      21 分
    • Fear Factor: Rebranding and the Fear of Change

      Fear Factor: Rebranding and the Fear of Change
      2025/06/03
      Fear in Rebranding and Why Stalling Could Cost Your Business More Than a Transformation.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rebranding is a transformative process that promises a brighter, more strategic future for any business. But what happens when fear sets in? On this episode of Brandy, Reilly Newman and Scott Saunders dive into the psychology of fear during the rebrand process. While the groundwork has been laid, and the strategy is sound, businesses often experience cold feet when it comes time to launch their new brand.Explore the psychology why companies hesitate—whether it’s investing in materials, doubting the foundational work, or listening to skeptical voices that breed uncertainty. This hesitation can be a dangerous trap, as the status quo bias takes hold, preventing businesses from evolving.Inside this episode:• Why fear of change is the most overlooked obstacle in successful rebrands.• The psychological barriers that cause businesses to stall their rebranding efforts.• See how Reilly relates rebranding to a metamorphosis• The hidden costs of staying stagnant and why the risks of not rebranding often outweigh the cost of transformation.• How to overcome self-doubt, trust the process, and take the quantum leap from concept to reality.• How rebranding keeps your company relevant and adapt to be future-proof .Don't let fear sabotage your brand’s future. Listen now to understand why pushing through the discomfort of rebranding is critical for long-term success.Have a brand marketing question?Reilly & Scott will answer it on the next episode!⁠⁠⁠⁠⁠⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠⁠⁠⁠⁠⁠⁠⁠Related Top Episodes:⁠⁠⁠⁠⁠⁠>> Wine Gone Wrong⁠⁠⁠⁠⁠⁠⁠⁠⁠>> How Founders Fail Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Transactions Kill Relationships⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Theater of Brand: Story, Script, Performance⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Motif Brands:⁠ ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ |⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Motif Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.Who is Reilly Newman?Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.Who is Scott Saunders?Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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      25 分
    • The Secret Psychology That Makes or Breaks Your Brand

      The Secret Psychology That Makes or Breaks Your Brand
      2025/05/27
      People don’t always buy the best brand... they buy what feels right.> Brand News: HBO rebrands again?! The HBO Max mess...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠On this episode of Brandy, branding experts Reilly Newman and Scott Saunders discuss the psychology that will make or break your brand. Reilly dives deep into the Halo Effect, a powerful cognitive bias that shapes how people judge your brand(often without realizing it). The branding duo connects this modern branding insight with the famous 1950s psychology experiments by Solomon Asch, uncovering what makes certain brands feel more trustworthy, premium, or “right” from the very first impression.Inside this episode:• What the Halo Effect is and how it influences brand perception• What the Halo Effect means for your business• The classic Solomon Asch social psychology study that will empower your brand to win over buyers• How branding, visual identity, tone, and presence shape everything that follows• How this psychology impacts your brand marketing• Real-world examples of brands using the Halo Effect to their advantage• The evil side of the Halo Effect...• How small businesses and marketers can create a brand “glow” that drives trust and conversionIf you want to influence how people see your brand before they even experience it, this episode gives you the psychological playbook.Have a brand marketing question?Reilly & Scott will answer it on the next episode!⁠⁠⁠⁠⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠⁠⁠⁠⁠⁠⁠Related Top Episodes:⁠⁠⁠⁠⁠>> Wine Gone Wrong⁠⁠⁠⁠⁠⁠⁠>> How Founders Fail Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Transactions Kill Relationships⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Theater of Brand: Story, Script, Performance⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Motif Brands: ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Motif Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.Who is Reilly Newman?Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.Who is Scott Saunders?Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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      25 分