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  • Q&A: Renaming and Rebranding

    Q&A: Renaming and Rebranding
    2025/10/14

    The first Brandy Q&A episode!

    ⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠

    Reilly Newman and Scott Saunders tackle a question from listener Megan W. (USA) who asked about renaming during a rebrand.

    Reilly and Scott unpack the decision from both a strategic and psychological angle, exploring how a name anchors perception, signals change, and impacts brand equity. They share real-world examples of when a rename unlocks growth and when it creates confusion.

    What You'll Learn:

    • How to know if your name no longer fits your brand’s future.
    • When renaming makes sense
    • Where renaming should happen in a rebranding process
    • Why clarity beats cleverness in renaming.
    • How to evaluate brand equity and decide what’s worth keeping.

    Have a brand marketing question?

    Reilly & Scott will answer it on the next episode!

    ⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠⁠

    Related Top Episodes:

    • ⁠⁠>> Wine Gone Wrong⁠⁠
    • ⁠⁠>> How Founders Fail Brands⁠⁠
    • ⁠⁠>> Transactions Kill Relationships⁠⁠
    • ⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠
    • ⁠⁠>> Theater of Brand: Story, Script, Performance⁠⁠


    Follow Motif Brands:

    ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠

    ⁠⁠About Motif Brands: MotifBrands.com⁠⁠

    Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.

    Who is Reilly Newman?

    Reilly Newman is a strategist, speaker, writer, and trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

    Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.

    Who is Scott Saunders?

    Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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    20 分
  • The Pop-Up Economy: Spirit Halloween’s Billion-Dollar Lessons For Your Brand

    The Pop-Up Economy: Spirit Halloween’s Billion-Dollar Lessons For Your Brand
    2025/10/07

    What can your business learn from Spirit Halloween?

    ⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠

    Every fall, empty storefronts rise from the dead, wrapped in orange, black, and Spirit Halloween branding. But behind the spooky props is one of the smartest business models in retail: a seasonal pop-up empire that thrives on agility, timing, and contextual relevance.

    In this episode of Brandy, Reilly Newman and Scott Saunders peel back the layers of Spirit Halloween’s “temporary takeover” strategy and explore what founders, marketers, and retailers can learn from it. They discuss how pop-ups, seasonal activations, and contextual experiences can become powerful tools for testing, expanding, and amplifying your brand without the long-term risk of new locations.

    What You'll Learn:

    • How Spirit Halloween turns temporary real estate into an annual profit machine.
    • How themes created instant relevance (and value!)
    • Why agility and timing can outperform permanence in modern retail.
    • How to apply the “pop-up mindset” to farmers markets, trade shows, collaborations, and local expansions.
    • Ways to use context and seasonality to deepen relevance and create brand buzz.
    • How to extend your physical presence without overextending your business.

    Don't be scared! This episode will raise the living dead in your brand.

    Have a brand marketing question?

    Reilly & Scott will answer it on the next episode!

    ⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠⁠

    Related Top Episodes:

    • ⁠⁠>> Wine Gone Wrong⁠⁠
    • ⁠⁠>> How Founders Fail Brands⁠⁠
    • ⁠⁠>> Transactions Kill Relationships⁠⁠
    • ⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠
    • ⁠⁠>> Theater of Brand: Story, Script, Performance⁠⁠


    Follow Motif Brands:

    ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠

    ⁠⁠About Motif Brands: MotifBrands.com⁠⁠

    Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.

    Who is Reilly Newman?

    Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

    Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.

    Who is Scott Saunders?

    Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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    20 分
  • Private Label Power: Lessons from Costco, Aldi, Target and Trader Joe’s

    Private Label Power: Lessons from Costco, Aldi, Target and Trader Joe’s
    2025/09/30

    Private labels aren’t just for grocery stores—they’re a masterclass in perception, value, and strategy

    ⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠

    From Costco’s Kirkland to Target’s private brands, and Aldi’s recent repackaging redesign, these brands are proving that how you frame your offering can dramatically influence customer behavior.

    In this episode of Brandy, Reilly Newman and Scott Saunders explore the power of private labels and unpack the lessons founders and marketers can apply to both products and services. We compare different approaches, including Trader Joe’s and their unique shopping environment, to reveal how strategy, design, and context all play a role in shaping perception and driving value.

    What You'll Learn:

    • Why private labels are more than just budget alternatives... they’re a tool for strategic positioning.
    • What a private label is exactly.
    • How Costco, Target, Aldi, and Trader Joe’s approach private labels differently and why it matters.
    • How framing offerings can influence perceived value and customer loyalty.
    • How to apply private label thinking to service businesses, not just products.
    • Actionable insights on designing offerings, messaging, and experiences that feel premium while maintaining flexibility.

    Whether you’re a founder looking to launch a new product or a marketer wanting to differentiate your service, this episode will give you a blueprint for using strategic framing to build perception, value, and trust.

    Have a brand marketing question?

    Reilly & Scott will answer it on the next episode!

    ⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠

    Related Top Episodes:

    • ⁠>> Wine Gone Wrong⁠
    • ⁠>> How Founders Fail Brands⁠
    • ⁠>> Transactions Kill Relationships⁠
    • ⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠
    • ⁠>> Theater of Brand: Story, Script, Performance⁠


    Follow Motif Brands:

    ⁠LinkedIn⁠ | ⁠Instagram⁠

    ⁠About Motif Brands: MotifBrands.com⁠

    Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.

    Who is Reilly Newman?

    Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

    Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.

    Who is Scott Saunders?

    Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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    16 分
  • Black Friday & Brand Value: Why Discounting Can Destroy Your Brand

    Black Friday & Brand Value: Why Discounting Can Destroy Your Brand
    2025/09/23
    What's the meaning of Black Friday?>> Get the Award-Winning Book (Brandy): BrandyBook.usBlack Friday isn’t just about the shopping frenzy... it’s about retailers moving from the red to the black by sacrificing margins for volume. But is discounting really the best strategy for most brands?In this episode of Brandy, Reilly Newman and Scott Saunders explore the origins of Black Friday and dive into why discounting can create a fleeting boost in sales while damaging your brand’s long-term perception. Founders and marketers will learn why value creation beats price cutting and how strategic pricing shapes the way your audience perceives your products.What You'll Learn:The history of Black Friday and why it’s centered on margin sacrifice for volume.Why discounting may feel like a win but can harm your brand equity and profitability.The psychology of pricing: why higher prices often signal higher quality.How founders can add value instead of chasing short-term revenue boosts.Examples of brands that maintain premium perception without resorting to price cuts.If you’re a founder or marketer looking to grow your business while preserving brand integrity, this episode will show you why smart pricing and value creation are your most powerful tools this holiday season.Have a brand marketing question?Reilly & Scott will answer it on the next episode!>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6Related Top Episodes:>> Wine Gone Wrong>> How Founders Fail Brands>> Transactions Kill Relationships>> Rebranding Rebrand: Jaguar Rebrand and More>> Theater of Brand: Story, Script, PerformanceFollow Motif Brands:LinkedIn | InstagramAbout Motif Brands: MotifBrands.comMotif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.Who is Reilly Newman?Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.Who is Scott Saunders?Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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    17 分
  • See Beyond the Now: How Brand Clarity Guides Business Success

    See Beyond the Now: How Brand Clarity Guides Business Success
    2025/09/16
    Are you focused on the short-term details of your business or the long-term vision of your brand?>> Get the Award-Winning Book (Brandy): BrandyBook.usIn this episode of Brandy, Reilly Newman and Scott Saunders explore the critical difference between business clarity and brand clarity.Business clarity is near-sighted: immediate, functional, and operational. Brand clarity is far-sighted: visionary, contextual, and strategic. True success comes from balancing the two, allowing your brand to guide your decisions while keeping your business grounded in reality.From identifying where your business may be reactive rather than proactive to understanding how brand perception influences long-term growth, this episode offers actionable insights for founders, marketers, and service-based businesses looking to build lasting impact.You'll learn:Why business clarity alone is not enough for long-term growth.The difference between near-sighted business focus and far-sighted brand strategy.How to align your operations and marketing with your brand’s vision.Actionable steps founders and marketers can take to sharpen both business and brand vision.By the end of this episode, you'll understand why clarity is not just about what you do today. It’s about shaping how your brand is perceived tomorrow.Have a brand marketing question?Reilly & Scott will answer it on the next episode!>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6Related Top Episodes:>> Wine Gone Wrong>> How Founders Fail Brands>> Transactions Kill Relationships>> Rebranding Rebrand: Jaguar Rebrand and More>> Theater of Brand: Story, Script, PerformanceFollow Motif Brands:LinkedIn | InstagramAbout Motif Brands: MotifBrands.comMotif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.Who is Reilly Newman?Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.Who is Scott Saunders?Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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    15 分
  • Inline vs Online: Why Physical Experiences Are Winning in a Digital World

    Inline vs Online: Why Physical Experiences Are Winning in a Digital World
    2025/09/09
    Are consumers trading clicks for queues? This may be the start of a massive trend.>> Get the Award-Winning Book (Brandy): BrandyBook.usConsumers are making a shift... opting for in-person experiences over digital convenience. From sit-down restaurants to malls and live events, the trend is clear: physical, “inline” experiences are back in demand. But what does this mean for your brand?In this episode of Brandy, Reilly Newman explores the behavioral patterns driving this shift, analyzing why consumers are choosing experiences over online ordering. Scott Saunders and Reilly discuss what brands can learn from these changes, and how founders and marketers can strategically respond.You'll learn:Why inline experiences are growing despite the convenience of online alternatives.The difference between shopping and buying.Behavioral patterns across industries — restaurants, malls, entertainment, and more.Opportunities for brands to leverage experiential strategies for engagement and loyalty.Advice for service businesses and consumer-focused brands navigating this trendWhether you’re designing experiences, marketing services, or planning your next growth strategy, this episode gives you a playbook for responding to a world where consumers crave real-life interaction.Have a brand marketing question?Reilly & Scott will answer it on the next episode!>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6Related Top Episodes:>> Wine Gone Wrong>> How Founders Fail Brands>> Transactions Kill Relationships>> Rebranding Rebrand: Jaguar Rebrand and More>> Theater of Brand: Story, Script, PerformanceFollow Motif Brands:LinkedIn | InstagramAbout Motif Brands: MotifBrands.comMotif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.Who is Reilly Newman?Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.Who is Scott Saunders?Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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    18 分
  • Cracker Barrel’s Rebrand Flopped: Lessons in Brand Psychology & Strategy

    Cracker Barrel’s Rebrand Flopped: Lessons in Brand Psychology & Strategy
    2025/09/02
    Cracker Barrel recently attempted a rebrand — and the public reaction was brutal. What went wrong?>> Get the Award-Winning Book (Brandy): BrandyBook.usIn this episode of Brandy, Reilly Newman and Scott Saunders dive into the psychology behind the backlash and analyze the strategic missteps that led to a branding misfire.From the perception traps to the messaging mistakes, we break down why some rebrands fail and what founders and marketers can learn to avoid the same fate. This episode isn’t just about Cracker Barrel; it’s about understanding the principles of brand perception, audience expectations, and strategic execution.You'll learn:Why the public rejected Cracker Barrel’s rebrand and the psychology behind it. Strategic errors in messaging, positioning, and execution that brands must avoid.How to anticipate audience perception and safeguard brand equity.Lessons for service and consumer-focused businesses navigating brand changes.Actionable insights for founders and marketers on successful brand transformation and when to rebrand.Whether you’re a founder planning a rebrand or a marketer responsible for brand strategy, this episode gives you the tools to anticipate reactions, design effective messaging, and protect your brand’s reputation.Have a brand marketing question?Reilly & Scott will answer it on the next episode!>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6Related Top Episodes:>> Wine Gone Wrong>> How Founders Fail Brands>> Transactions Kill Relationships>> Rebranding Rebrand: Jaguar Rebrand and More>> Theater of Brand: Story, Script, PerformanceFollow Motif Brands:LinkedIn | InstagramAbout Motif Brands: MotifBrands.comMotif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.Who is Reilly Newman?Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.Who is Scott Saunders?Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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    20 分
  • Red Bull’s Marketing Secret: Pull vs Push and the Path to Global Domination

    Red Bull’s Marketing Secret: Pull vs Push and the Path to Global Domination
    2025/08/26

    What if the most famous energy drink in the world isn’t really about the drink at all?

    Brand News: MSNBC Rebrand Flop

    >> Get the Award-Winning Book (Brandy): BrandyBook.us

    Reilly Newman and Scott Saunders discuss how Red Bull turned an outsourced product into an $11.2 billion empire powered by perception, media, and culture.

    What You'll Gain From This Episode:

    • Why Red Bull doesn’t even manufacture its own drinks

    • Pull vs Push marketing and how Red Bull used them

    • How they built Red Bull Media House, F1 teams, and extreme sports into marketing machines

    • The real numbers behind their 12.6 billion cans sold in 2024 and where the revenue comes from

    • What founders and marketers can steal from Red Bull’s playbook to transform a small brand into a force

    For founders, marketers, and brand builders: this episode shows why your product isn’t the star.... your brand is.

    Have a brand marketing question?

    Reilly & Scott will answer it on the next episode!

    >> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6

    Related Top Episodes:

    • >> Wine Gone Wrong
    • >> How Founders Fail Brands
    • >> Transactions Kill Relationships
    • >> Rebranding Rebrand: Jaguar Rebrand and More
    • >> Theater of Brand: Story, Script, Performance

    Follow Motif Brands:

    LinkedIn | Instagram

    About Motif Brands: MotifBrands.com

    Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.

    Who is Reilly Newman?

    Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

    Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.

    Who is Scott Saunders?

    Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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    29 分