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Brandy

Brandy

著者： Motif Brands
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 *Top 3% Podcast* Candid conversations over cocktails discussing all things brand with Reilly Newman and Scott Saunders, the branding experts of the brand transformation studio Motif Brands. Listen responsively as these distilled brand insights come with relevant advice that's been refined over decades of branding experience. With Brandy's high concentration of branding, marketing, strategy, and behavioral science, you'll experience increased awareness of your business, brand, and audience... and you'll respond accordingly. Each round of Brandy is concise, ad-free, and on the house. Cheers!Motif Brands マーケティング マーケティング・セールス 経済学
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  • How Founders Can Thrive in the New Economy by Learning from Luxury Brands

    How Founders Can Thrive in the New Economy by Learning from Luxury Brands
    2025/07/15
    Founders future-proof their brands by observing luxury brands as they adapt to the experience economy. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠In this episode of Brandy, Reilly Newman and Scott Saunders dive into the experience economy, exploring how luxury fashion brands are pushing the boundaries with immersive experiences that don’t just sell products; they extend their brand into the lives of their audience. From cruise ships and coffee shops to restaurants, these brands are creating unique, unforgettable experiences that increase perceived value—all while not focusing on product sales.But here's the kicker... you don’t need a massive budget to take these lessons and apply them to your small or medium-sized business. Whether you’re in fashion, hospitality, or even local retail, there’s a lot you can learn from these trailblazer brands.What You'll Learn+ How luxury brands use immersive experiences to enhance their brand’s perceived value.+ The psychology of brand experiences based on the principle of Joe Pine's Experience Economy.+ Real-world examples from cruise ships, restaurants, and fashion retail — how these brands aren’t just selling products, but lifestyle experiences.+ Why experience-driven branding is the future of marketing, and how it applies even to small businesses with limited resources.+ Actionable takeaways for small and medium businesses to incorporate brand experiences without breaking the bank.+ How to extend your brand's vibe beyond your product and create lasting customer relationships.+ Insights on creating experiences that are memorable, emotionally resonant, and drive customer loyalty.Whether you’re looking to create an immersive in-store experience or build a lasting relationship with your audience, this episode is packed with practical ideas to help your business grow through the power of brand experience.Reference Links:LV Ship: LINKPrada Cafe: LINKPrada Restaurant: LINKRalph Lauren Coffee: LINKHave a brand marketing question?Reilly & Scott will answer it on the next episode!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠⁠Related Top Episodes:⁠⁠⁠⁠⁠⁠⁠>> Wine Gone Wrong⁠⁠⁠⁠⁠⁠⁠>> How Founders Fail Brands⁠⁠⁠⁠⁠⁠⁠>> Transactions Kill Relationships⁠⁠⁠⁠⁠⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠⁠⁠⁠⁠>> Theater of Brand: Story, Script, PerformanceFollow Motif Brands:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn⁠⁠ | ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com⁠⁠Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.Who is Reilly Newman?Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.Who is Scott Saunders?Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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    19 分
  • Shot Glass: Why 'Established' Hurts Your Brand and How to Leverage History for Future Growth

    Shot Glass: Why 'Established' Hurts Your Brand and How to Leverage History for Future Growth
    2025/07/08
    Every business has a history, but when should you actually use an 'established' date to build brand? It's not as simple as many believe.... ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠In this Brandy Shot episode, Reilly Newman and Scott Saunders unpack one of the most misunderstood terms in branding: ‘established’. Having worked with both new businesses and century-old companies, Reilly and Scott understand the value of heritage and how to future-proof brand history.While it’s often thrown around in logos and brand identities, is it actually helping your business? Or is it just a trend? In many cases, it’s undermining your brand’s potential. We break down the design and strategy mistakes companies make, and show you how to use ‘established’ strategically when it adds value to your brand.What You'll Learn+ When ‘established’ works and when it diminishes your brand identity+ The psychology of brand credibility and how using ‘established’ can create the wrong perception+ Why non-transactional actions—like showing empathy or doing something "human"—can transform marketing.+ Psychological insights on human behavior and how they relate to marketing success.+ Common mistakes companies make with ‘established’ in logos and identities+ Practical insights for founders, marketers, and designers to improve their branding strategy+ Real-life examples of brands that succeeded or failed based on their use of "established"Don’t let an overused term drag down your brand. This episode will give you the insights you need to craft a brand identity that resonates, connects with your audience, and builds real trust.Listen now to learn how small businesses can capitalize on the history and heritage of your business and stay ahead of the curve.Have a brand marketing question?Reilly & Scott will answer it on the next episode!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠Related Top Episodes:⁠⁠⁠⁠⁠⁠⁠>> Wine Gone Wrong⁠⁠⁠⁠⁠⁠⁠>> How Founders Fail Brands⁠⁠⁠⁠⁠⁠⁠>> Transactions Kill Relationships⁠⁠⁠⁠⁠⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠⁠⁠⁠⁠>> Theater of Brand: Story, Script, PerformanceFollow Motif Brands:⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn⁠ | ⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com⁠Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.Who is Reilly Newman?Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.Who is Scott Saunders?Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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    13 分
  • Why Distinct Brands Win: The Key to Service Business Success & Market Advantage

    Why Distinct Brands Win: The Key to Service Business Success & Market Advantage
    2025/07/01

    In today’s competitive landscape, service businesses are at a crossroads. How do service businesses use brand to grow and thrive?

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠

    In this episode of Brandy, Reilly Newman and Scott Saunders break down how distinct branding is the secret to building lasting relationships with your customers, especially in the service industry. Whether you’re in B2B or B2C, your brand must stand out to create true value and connection. Most service businesses must sell to both B2B and B2C — how can brand help you accomplish this?

    Drawing on real-world examples like interior designers selling intangible visions, and how A24 leveraged storytelling to create brand loyalty, Reilly and Scott discuss how service-based brands can leverage distinctiveness as a strategic advantage.

    What You'll Learn

    + How service businesses can break through the noise with distinctive branding.

    + Why selling the intangible (like services) can be assisted by brand.

    + How brand gives shape to the intangible.

    + Why brand relationships are more critical than ever for service businesses—and how to build them.

    + How interior designers and other service-based companies can sell the intangible through smart brand strategy.

    + Actionable tips for small service businesses to use branding to increase market reach and profitability.

    + How A24’s membership model and storytelling create a distinct brand that resonates emotionally with customers, and what service brands can learn from them.

    Service businesses often face the challenge of selling something that’s invisible, but with the right branding strategy, they can stand out and build trust. Listen now to learn how your service business can adapt and thrive in an increasingly crowded market.


    Have a brand marketing question?

    Reilly & Scott will answer it on the next episode!

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠⁠


    Related Top Episodes:


      Follow Motif Brands:

      ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn⁠⁠ | ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠

      ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com⁠⁠

      Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.

      Who is Reilly Newman?

      Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

      With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.

      Who is Scott Saunders?

      Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
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      20 分

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