Reilly's daughter is in Poppy Playtime?! And what's up with Staples and Party City?!

When a cult-beloved indie horror game launches a new chapter, the internet pays attention.

But when that game quietly sells hundreds of thousands of copies, racks up tens of millions of YouTube views, and builds a global fan base founders and marketers should really pay attention.

In this episode, Reilly and Scott break down the international launch of Poppy Playtime: Chapter 5, the latest installment from Mob Entertainment, and explore what business leaders can learn from its cult momentum and brilliantly successful launch.

Reilly also shares a unique perspective: his 9-year-old daughter, Quinn Newman, appears in the game. This gave Reilly a front-row seat to the marketing rollout, fan reactions, influencer amplification, and global visibility that now reaches millions.

>> Watch Poppy Playtime Launch Video: YT

This episode explores:

• How video games are like your business

• How niche games become global brands• The power of narrative continuity in sequels• What founders misunderstand about modern launches

Plus, a discussion on the unexpected retail collaboration between Staples and Party City and if Reilly and Scott think it is a hit or miss....

Whether you're a gamer, a founder, or a marketer this is a masterclass in attention, community, and brand momentum.

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6

Amazon's Ring surveillance scare.

⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us

The words you use aren’t neutral.
They are setting the ceiling of your company.

In this episode of Brandy, Reilly Newman and Scott Saunders of Motif Brands break down the power of language; not just in marketing, but inside the mind of a founder and within the culture of a team.

Because words don’t just describe reality. They frame it.

Topics covered: – How brand positioning is shaped by vocabulary– Why undersized language leads to undersized growth– How a founder’s internal self-talk quietly limits revenue– Why self doubt and imposter syndrome break brands– What your words reveal about you and your brand– The emotional temperature words create inside teams– And why philosophy always shows up in marketing copy

If you’ve ever said, “We’re just a small company,” or “We’re not ready for that yet,” this episode is for you.....

Before you change your strategy, change your language.

Because brands don’t grow past the vocabulary their leaders live in.

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6

Super Bowl ads are expensive. That doesn’t mean they’re effective.

⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us

On this episode of Brandy, brand experts Reilly Newman and Scott Saunders break down Super Bowl LX by separating the winners from the losers and digging into what actually worked, what fell flat, and what’s starting to feel tired in Super Bowl advertising....

They discuss the brand marketing trends that showed up everywhere this year, the creative shortcuts too many brands keep taking, and the things about Super Bowl ads that continue to bother them (especially when so much money and attention are on the line)

This isn’t a recap. It’s a brand marketing critique.

If you care about branding, cultural relevance, and whether advertising actually moves the needle, this episode will challenge how you look at the biggest advertising stage in the world.

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6