The first Brandy Q&A episode!

⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠

Reilly Newman and Scott Saunders tackle a question from listener Megan W. (USA) who asked about renaming during a rebrand.

Reilly and Scott unpack the decision from both a strategic and psychological angle, exploring how a name anchors perception, signals change, and impacts brand equity. They share real-world examples of when a rename unlocks growth and when it creates confusion.

What You'll Learn:

• How to know if your name no longer fits your brand’s future.
• When renaming makes sense
• Where renaming should happen in a rebranding process

• Why clarity beats cleverness in renaming.

• How to evaluate brand equity and decide what’s worth keeping.

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠⁠

Related Top Episodes:

• ⁠⁠>> Wine Gone Wrong⁠⁠
• ⁠⁠>> How Founders Fail Brands⁠⁠
• ⁠⁠>> Transactions Kill Relationships⁠⁠
• ⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠
• ⁠⁠>> Theater of Brand: Story, Script, Performance⁠⁠

Follow Motif Brands:

⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠

⁠⁠About Motif Brands: MotifBrands.com⁠⁠

Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.

Who is Reilly Newman?

Reilly Newman is a strategist, speaker, writer, and trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.

Who is Scott Saunders?

Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.

What can your business learn from Spirit Halloween?

⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠

Every fall, empty storefronts rise from the dead, wrapped in orange, black, and Spirit Halloween branding. But behind the spooky props is one of the smartest business models in retail: a seasonal pop-up empire that thrives on agility, timing, and contextual relevance.

In this episode of Brandy, Reilly Newman and Scott Saunders peel back the layers of Spirit Halloween’s “temporary takeover” strategy and explore what founders, marketers, and retailers can learn from it. They discuss how pop-ups, seasonal activations, and contextual experiences can become powerful tools for testing, expanding, and amplifying your brand without the long-term risk of new locations.

What You'll Learn:

• How Spirit Halloween turns temporary real estate into an annual profit machine.

• How themes created instant relevance (and value!)
• Why agility and timing can outperform permanence in modern retail.

• How to apply the “pop-up mindset” to farmers markets, trade shows, collaborations, and local expansions.

• Ways to use context and seasonality to deepen relevance and create brand buzz.

• How to extend your physical presence without overextending your business.

Don't be scared! This episode will raise the living dead in your brand.

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠⁠

Related Top Episodes:

• ⁠⁠>> Wine Gone Wrong⁠⁠
• ⁠⁠>> How Founders Fail Brands⁠⁠
• ⁠⁠>> Transactions Kill Relationships⁠⁠
• ⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠
• ⁠⁠>> Theater of Brand: Story, Script, Performance⁠⁠

Follow Motif Brands:

⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠

⁠⁠About Motif Brands: MotifBrands.com⁠⁠

Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.

Who is Reilly Newman?

Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.

Who is Scott Saunders?

Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.

Private labels aren’t just for grocery stores—they’re a masterclass in perception, value, and strategy

⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠

From Costco’s Kirkland to Target’s private brands, and Aldi’s recent repackaging redesign, these brands are proving that how you frame your offering can dramatically influence customer behavior.

In this episode of Brandy, Reilly Newman and Scott Saunders explore the power of private labels and unpack the lessons founders and marketers can apply to both products and services. We compare different approaches, including Trader Joe’s and their unique shopping environment, to reveal how strategy, design, and context all play a role in shaping perception and driving value.

What You'll Learn:

• Why private labels are more than just budget alternatives... they’re a tool for strategic positioning.
• What a private label is exactly.
• How Costco, Target, Aldi, and Trader Joe’s approach private labels differently and why it matters.
• How framing offerings can influence perceived value and customer loyalty.
• How to apply private label thinking to service businesses, not just products.
• Actionable insights on designing offerings, messaging, and experiences that feel premium while maintaining flexibility.

Whether you’re a founder looking to launch a new product or a marketer wanting to differentiate your service, this episode will give you a blueprint for using strategic framing to build perception, value, and trust.

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠

Related Top Episodes:

• ⁠>> Wine Gone Wrong⁠
• ⁠>> How Founders Fail Brands⁠
• ⁠>> Transactions Kill Relationships⁠
• ⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠
• ⁠>> Theater of Brand: Story, Script, Performance⁠

Follow Motif Brands:

⁠LinkedIn⁠ | ⁠Instagram⁠

⁠About Motif Brands: MotifBrands.com⁠

Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.

Who is Reilly Newman?

Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.

Who is Scott Saunders?

Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.