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サマリー
あらすじ・解説
Takeaways from Episode 1, Season 2 - Branding for Growth & Longevity in Consumer Goods Market
- Personalization, data-driven decision-making, and customer experience are crucial in building a legacy consumer goods brand.
- Embrace technology and stay competitive in the consumer goods market.
- Focus on personalization, direct-to-consumer strategies, and innovation.
- Utilize data to make informed decisions and understand your target audience.
00:00 Introduction and Focus on CPG
01:03 The Impact of Vizio TV's Branding
10:27 Early Stage Actions for Building a Legacy Brand
GuestsDave Korinek, Founder + Global Head Brand Strategy
Brad Hendrickson, Chief Revenue Officer
Matt Simpson, Host, COO
Learn more about MAGNETIC Creative.