Your business might be growing! But if your brand isn't growing with you, you're leaving money on the table.

In this conversation with Ceels Lockley, offer strategist and business mentor for female and non-binary service providers, we dive deep into her complete rebrand transformation. She went from a safe, neutral brand that felt like "a bit of a front" to a bold, festival-themed identity that perfectly captures who she really is.

The journey wasn't without challenges. Ceels experienced what she calls a "full-on identity crisis" during the four-month rebrand process. She experienced a complete disconnect from her current brand while waiting for the new one to come to life. But this discomfort became the catalyst for elevating everything in her business. She overhauled her offers and raised her prices to match her new premium positioning.

The results speak for themselves: her first launch with the new brand became her most successful yet, and she's since been able to create new offers in just days rather than weeks. By switching from a patchwork approach to a comprehensive rebrand, Seals gained not just beautiful visuals, but a strategic foundation that works as her 24/7 salesperson and supports her goal of helping service providers stop undercharging for their expertise.

Check out the full blog HERE.

In today's episode, we're chatting about:

• Why "patch-up jobs" with design eventually stop working as your business grows

• How to navigate the identity crisis that often comes during a rebrand process

• The difference between DIY branding and strategic brand positioning

• Why comprehensive rebrands outperform piecemeal creative solutions

• How the right brand foundation makes creating new offers exponentially easier

Connect with Ceels:

• Website
• Sold Out Offers Podcast
• Instagram

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

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