This week, we’re asking a big question: is your personal brand future-proof? In a world that’s constantly shifting, new platforms, changing algorithms, AI everything, we’re exploring how to build a brand that stays relevant, resilient, and rooted in who you are (not just what you do). Spoiler: future-proofing isn’t about chasing trends, it’s about creating something that can evolve with you over time.

We get into the danger of over-identifying with a niche, job title, or platform, and what can happen when the thing your brand is built on suddenly shifts or disappears. Whether it’s creators burning out, industries evolving, or AI changing the game, we’re talking about how to build a personal brand that has depth, flexibility, and staying power. Values-led branding, strong storytelling, and a clear sense of purpose? That’s what keeps you grounded when things get uncertain.

You’ll also hear our take on pivoting without losing trust, evolving your offers without abandoning your audience, and staying curious in a way that keeps your brand alive and human. If you’ve ever felt boxed in by your brand, or unsure how to grow it without breaking it, this one’s for you. Think of it as a roadmap for showing up now and building something that lasts.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode, we’re diving into the power of collaborations and partnerships, and how they can seriously expand your brand’s reach. We’re talking about why building your personal brand doesn’t have to be a solo mission, and how the right collab can help you grow your audience, boost credibility, and spark creative energy you just don’t get on your own.

We unpack the many shapes a partnership can take, from simple Instagram Lives and podcast guest swaps, to styled shoots, affiliate referrals, and co-created offers. You don’t need a massive following or fancy budget to collaborate well, just clear communication, aligned values, and a mutual goal. We also get real about red flags to look out for, and a few honest lessons from our own collaboration on this podcast.

If you’re ready to stop doing everything yourself and start building with others, this one’s for you. Whether you’re dreaming of a content collab or finally reaching out to someone you admire, this episode will help you do it with confidence and clarity. Action step? Make a list of 3 people you’d love to collaborate with, and don’t be afraid to start the conversation.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

Let’s be honest, building a personal brand isn’t all wins and polished posts. In this episode, we’re pulling back the curtain on the emotional rollercoaster that comes with showing up online. From shaky starts to moments of feeling totally on fire (and then…not), we talk about how confidence isn’t a fixed state, and why that’s completely okay. If you’ve ever felt like you need to “feel confident” before you show up, we’re here to gently challenge that.

We also dig into criticism, because it will come, whether it’s from strangers online or the people closest to you. We’re sharing our own experiences with unhelpful feedback, awkward messages, and the well-meaning-but-wounding comments from friends and family. More importantly, we talk about how to separate the helpful from the harmful, and how to keep your voice steady even when your confidence wobbles.

From the vulnerability of being visible to the dreaded “personal brand hangover” (you know the one, when you want to delete everything and go live in a cave), we’re naming the hard parts so you know you’re not alone. And we’re ending with the stuff that helps: remembering your “why,” finding those small wins, and showing up again, not because you feel 100% ready, but because your message matters. This one’s for anyone riding the ups and downs of building something real.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

This week we’re joined by Charlie Lawson, aka The Unnatural Networker, for a refreshingly real conversation about what networking actually looks like when you’re building a personal brand. Spoiler alert: it’s not about schmoozing or handing out business cards at awkward events. Whether you’re showing up on LinkedIn, sliding into DMs, or chatting over coffee, networking is simply about building genuine relationships, and that makes it a powerful extension of your brand.

Charlie shares practical strategies for connecting online without sounding robotic, from commenting with intention to keeping follow-ups friendly (not pitchy). We also explore the sweet spot where online and offline networking collide, how to turn a LinkedIn conversation into a real-life collaboration, and why those in-person moments can solidify the trust you’ve been building online. It’s all about blending visibility with connection, and showing up in ways that feel good and real.

If you’ve ever told yourself you’re “just not a networker,” this one’s for you. Charlie debunks the myths that hold people back, from imposter syndrome to the fear of not having anything valuable to say, and offers mindset shifts to help you show up with confidence. Because your personal brand isn’t just what you post, it’s how you connect. And building relationships the real way? That’s where the magic (and the referrals) happen.

Follow Charlie on LinkedIn and visit his website to learn more about the work he does and to purchase his books: https://unnaturalsuccess.com/

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode, we’re diving deep into one of the most underrated tools for building your personal brand: LinkedIn.

Despite being packed with potential, most people are still using it like a digital CV rather than the powerful, real-time networking platform it’s become. Whether you’re job-hunting, running a business, or simply wanting to grow your visibility, there’s a huge opportunity waiting if you know how to show up the right way.

We’re breaking down the basics of a standout profile, from your headline to your “About” section, and why first impressions here matter a lot. Think of your profile as your digital storefront: if it’s outdated, vague, or missing key info, you’re likely turning away opportunities before they even reach out. And let’s not forget content: sharing wins, lessons, or even behind-the-scenes moments can help you connect as a real human, not just a résumé on legs.

And yes, we get it, the fear of being “too much” or “too casual” holds a lot of people back. But we’re here to tell you: professional doesn’t mean personality-free. Showing up with authenticity, consistency, and a clear message builds real trust, and that’s what opens doors. Whether it’s a new client, a dream collaboration, or your next job, LinkedIn can absolutely be the launchpad. Let’s help you make it work for you.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode, we flip the script and take you behind the brand of our very own Caz Grant. As someone who runs multiple businesses under one personal brand, Caz shares how she’s made it all work, in a way that feels aligned, sustainable, and true to who she is. She opens up about what it really looks like to juggle different roles without losing your sense of self or overwhelming your audience.

Caz walks us through her day-to-day rhythms, including how she uses time blocking to keep each business clearly segmented, and why physical movement, like walking her dog or hitting the gym, helps her mentally reset between tasks. She also shares how having specific workspaces (and even different “uniforms”) for each part of her work helps her show up with clarity and focus. Plus, she lets us in on her favourite weekly ritual: one non-negotiable night off the screen to completely switch off.

For anyone craving a more multipassionate life, Caz offers powerful reminders about the importance of values, boundaries, and self-awareness. She believes your personal brand can carry more than one role - as long as it’s built on strong foundations and designed in a way that supports your energy. This one’s packed with honest reflections and real-life strategies to help you shape a personal brand that feels like home, no matter how many hats you wear.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

Season 3 kicks off with a twist - Toby’s in the hot seat! In this episode, we dive deep into his personal branding journey, fresh off a powerful rebrand with Matt and Eleanor from Number 75 Design and a brand shoot with Nicholas Dawkes Photography. From the guy who’s usually behind the camera, Toby opens up about what it felt like to step into the spotlight and truly be seen, not just visually, but emotionally and professionally.

We unpack everything from the nerves of showing up more online to the power of storytelling in building a brand that connects. Toby shares how his photography work has always been about helping others feel seen, and now, how he’s applying those same principles to his own personal brand. It’s a real, honest look at visibility, imposter syndrome, and why building trust matters more than chasing perfection.

Whether you’re camera-shy or just figuring out how to show up more fully in your business, this one’s packed with takeaways on using branding, storytelling, and photography as tools for connection. Think of it as your behind-the-scenes pass into Toby’s world, and a reminder that your face, your story, and your energy are your brand.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In last week’s episode, we unpacked the art of subtle selling, how to turn followers into customers without feeling salesy or inauthentic. This week, we’re turning the spotlight on the quieter side of personal branding. If the idea of “being visible” makes you want to hide under a blanket, this one’s for you. We’re talking all things personal branding for introverts, how to build a presence that feels true, calm, and powerful, without having to be the loudest person online.

From redefining what it really means to stand out, to choosing content formats that suit your energy, we explore how introverts can create brands rooted in depth, clarity, and quiet confidence. We share practical tips for setting boundaries, choosing the right platforms, and creating trust through thoughtful storytelling. Because here’s the truth: being visible doesn't mean being “on” 24/7. It means showing up in a way that feels sustainable and real.

You’ll also hear why your soft voice matters, how calming can be a strategy, and why slow burn growth often leads to the most aligned success. Whether you’re a full on introvert or just crave a more intentional approach to your brand, this episode will remind you: you don’t need to shout to be heard, you just need to speak in a way that’s true to you.

Follow the podcast on LinkedIn, and join the⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.